Robert Greene once told me:

“Above all else, focus on acquiring knowledge & skills. Knowledge & skills are like gold—a currency you will transform into something more valuable than you can imagine."

With knowledge & skills, Robert said, you become a magnet for opportunities.
A young musician once asked John Mayer for advice about marketing and getting exposure.

Marketing? Exposure? "Just write good songs," Mayer said.

"It's like asking me if you should get a tattoo. Well, is it a good tattoo? How good is the product? That's all that matters."
Paul Graham has a great essay on the 18 mistakes that kill startups. Really, he says, there’s just one mistake that kills startups: Image
When aspiring filmmakers ask Casey Nesitat about gear and equipment, he tells them, "gear doesn't matter."
“Nobody ever takes my advice, because it’s not the answer they wanted to hear…but I always say, ‘Be so good they can’t ignore you.’” — Steve Martin

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More from @bpoppenheimer

Feb 11
A Short History of Robots Are Taking Over The World

🧵
February 16, 1885
October 2, 1921
Read 18 tweets
Feb 10
The iconic shark POV scenes in Jaws weren’t part of the script.

But the mechanical shark broke, so Steven Spielberg had to film the movie without his main character:
Innovations are often forced by limitations.

Tony Hawk, for example: Image
Tobi Lütke, the billionaire founder and CEO of Shopify, became an entrepreneur because, when he moved from Germany to Canada, his visa didn't permit him to be an employee: Image
Read 5 tweets
Feb 8
Researchers studied how people decide what to work on.

This is interesting...
Researchers conducted 5 experiments to study...

When a to-do list is filled with tasks of varying levels of urgency and importance, how do we decide which task to work on?
Researchers separated tasks into 4 categories:

I. Important tasks that are urgent.
II. Important tasks that are nonurgent.
III. Unimportant tasks that are urgent.
IV. Unimportant tasks that are nonurgent.
Read 10 tweets
Feb 5
Jony Ive, the legendary Apple designer, on what it takes to focus: sacrifice…
TL;DW

Jony Ive’s definition of focus: Image
TL;DR

Focus means saying no to things you want to do because you’re saying yes to things you have to do.

@RyanHoliday has a great piece on this (ryanholiday.net/everything-you…) Image
Read 4 tweets
Feb 4
Theodor Seuss Geisel (a.k.a Dr. Seuss) is the bestselling children’s book author ever.

But before publishing his first book at 33, Geisel was a freelance artist and became famous for his brilliant publicizing of boring products.

Here’s the wild story…
In 1927, Seuss drew the cartoon below. He flipped a coin to decide which brand—Flit or Fly-Tox—to use in the caption. "It came up heads, for Flit," he said.

The cartoon ran in a magazine read by the wife of a Flit ad exec. She showed it to her husband, who offered Seuss a job.
Seuss then created a series of cartoons in which Flit would come to the rescue of a character needing to fend off wild-looking insects.

The cartoons ran during the height of the 1928 mosquito season. Suess' punch line—"Quick, Henry! The Flit"—became a national phenomenon...
Read 10 tweets
Feb 3
John Mayer’s definition of writer’s block is the best I’ve come across:
TL;DW

John Mayer’s definition of writer’s block:
One takeaway, one potential cure for writer's block is to turn off the reading brain when writing.

Later in the interview, Mayer gives a good reason for doing that: the reading brain is often wrong...
Read 6 tweets

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