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More from @BrianFOConnor

Brian O'Connor

@BrianFOConnor

Feb 13

In 1999, a reporter confronted Bezos:

“Is customer-obsession profitable?”

Bezos made him regret those words.

Here’s his customer-first method to build products (& how to use it):

In 1999, CNBC thinks Bezos is going to fail.

Every response Bezos has is the same:

The only business model is to be the best customer experience.

The customer-focus turned Amazon from a small bookstore into a $T behemoth.

Here's how:

The method:
Amazon writes the future press release (before they build product)

They build the product with the best customer experience in the press release

The press release includes:
• Problem
• Solution
• How the product works
• Customer and leadership quotes

Read 9 tweets

Brian O'Connor

@BrianFOConnor

Feb 11

The CEO of a $1B bank threatened us:

Make $300M in 6 months or get laughed out of the bank.

Here’s the story (& how NOT to build your business):

It was the first time without a gun to my head.

I went from almost being fired from Deloitte, to one of the top consultants in the strategy practice.

It's 2019. I relaxed by the pool in sunny Florida.

Yet - I'm seconds away from a call that destroys the calm.

It's the partner.

I step away from the pool.

"The CEO of a $1B+ Mexican bank just called. We need to make them $300M in 8 months.

We need our top consultants on this.

You’re going to Mexico on Monday."

Stepping on that flight was about to put chaos back in my career.

Read 17 tweets

Brian O'Connor

@BrianFOConnor

Feb 8

3 seemingly innocent mistakes that make your followers pay less for your solution:

❌ 1. Sharing ideas on topics not aligned to your solution

Each post attracts people interested in that topic.

When your topic is different than your solution:
People don't buy.

Share ideas on topics related to how your solution solves the customer's problem.

❌ 2. Customers don't understand why you're the best solution to their problem

To make sales:
• Target one customer
• One pain
• Explain why you're their best option

If you're struggling to convert customers here's the full guide (for $0): 👇
brianfoconnor.beehiiv.com/p/fix-your-pos…

Read 7 tweets

Brian O'Connor

@BrianFOConnor

Feb 5

If you want to turn your audience into a money-printing machine, open this:

@AlexHormozi

Customers evaluate your business every time you post.

So share your solution online to teach customers how valuable it is.

When they think your solution is more valuable than the price - they buy

So post these 4 valuable things about your solution (from @AlexHormozi): 👇

@AlexHormozi

@AlexHormozi 1) Dream Outcome:
What does the customer want to achieve?
• Money
• Health
• Relationships

The stronger the dream you promise, the more valuable they perceive your solution.

🔎 Example:
If you save your customer $50K they'll be willing to pay more than if you save them $1K.

Read 10 tweets

Brian O'Connor

@BrianFOConnor

Jan 31

He meant to start social media marketing.

Ignoring it cost him $15,000 a month.

Then, he quietly admitted he didn’t know how to start.

So steal this basic guide I made him (& avoid admitting you don’t know too):

Now,

This guy runs a $1M service business.

But these basics apply to any business.

He called me a few weeks ago to help him get customers, FAST.

So here's what I told him:

Step 1: Write how you have the best solution for your customer

• One customer
• One pain
• How you solve it
• Better than other options

If these 4 points aren't clear in your content, they can reach millions, but customers won't buy

Here's how: 👇
brianfoconnor.beehiiv.com/p/fix-your-pos…

Read 13 tweets

Brian O'Connor

@BrianFOConnor

Jan 23

I’ve positioned 15+ Fortune 500s.

Here's how I’m positioning my own business (& how you can too):

Positioning goals:
1. Find ONE problem
2. That ONE customer type has
3. Where you have a competitive advantage
4. Can provide at least 10x the value of their current solutions
5. Where the biz model fits your lifestyle
6. And scales

Let's breakdown each goal: 👇

1) ONE specific problem

It's far easier to sell when you're focused on one problem:

• Your messaging speaks to their frustrations / dreams
• Your solution better solves their challenges
• You focus on the channels where they hangout

Read 17 tweets

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