Thread by @reinpk

Hot off of Segment’s $3.2B sale to Twilio in 2020, I set an ambitious goal for our DC policy work @CharmIndustrial: win access to a $80/ton CO₂ removal tax credit within the year. After failing in ‘21 and 😂 about it, we learned. Now we have exciting progress to share today! /1

Silicon Valley runs best on fast, aggressive, unilateral decision-making fueled by trial and error. That’s what I lived and breathed with Segment and now Charm for over a decade. I approached DC the same way: 50+ Charm tours & meetings with lawmakers, staff & influencers. /2

But this failed. DC works differently. Laws are practically permanent. Every proposed law has an enormous number of stakeholders who must be balanced. And lawmaking is fraught with potential derailments that need to be navigated with carefully tended coalitions. /3

This means that pushing fast, hard and alone for something in DC meets resistance from all quarters. Reasonably so. By all accounts, this is a predictable and funny lesson for a Silicon Valley founder. /4

So in 2022 we rotated 180° to coalition-building:
· @noraecohen joined to lead policy
· We hosted Bay Area carbon removal tours featuring Charm, @heirloomcarbon @noya_carbon @ebbcarbon @livingcarbon & @Stripe
· @htaneja @TomSteyer generously hosted dinners bringing us together /5

What we all saw was missing was a carbon removal industry organization. One focused on high quality, durable carbon removal independent of the technology used to achieve it. And so we all set out to create it. /6

Today I’m very excited to announce the launch of the Carbon Removal Alliance, with 23 members representing 100% of all permanent carbon removal deliveries globally to date.
carbonremovalalliance.org /7

Even more exciting, the CRA will be led by none other than @GianaAmador who previously co-founded and built @Carbon_180 over the past 7 years. /8

https://twitter.com/GianaAmador/status/1628726446855266309