Thread by @arjunmahadevan

What's a better platform to post content on: Twitter or LinkedIn?

I have the definitive answer (and it's not what you'd expect):

I'm using @SahilBloom's 30-for-30 approach to do a challenge where every day, for 30 days (no days off), I'm posting one valuable Tweet on Twitter and posting the same content on Linkedin.

https://twitter.com/arjunmahadevan/status/1625130904636063748?s=20

But wait.

I quickly realized that this is more than just a simple "challenge."

This is an experiment that is as controlled as it gets:

• I'm posting the exact same piece of content on both platforms 📝

• I'm posting at the exact same time each day for each post ⌚️

And I started with the exact same* audience size on each platform 👥

*4K on Twitter and 7K on LinkedIn, so okay okay, it's not exactllllllly the same, but it's close enough 😃

Now, this is what makes this experiment so cool...

When the experiment is done, and 30 days have passed, I'll have the answers to the following questions:

• What is the best time of day to post? 🕕

• What are the best ways to *guarantee* your content goes viral? 🧬

And the answer to the million-dollar question:

Which is a better platform to post on, Twitter or LinkedIn? 🐦

I'm halfway through the challenge and for a sneak peek of what's to come, check out this analysis...

I posted a story about a 26-year-old programmer on Twitter and Linkedin at the exact same time.

The results?

It. went. viral 🧬

https://twitter.com/arjunmahadevan/status/1626572915591512064?s=20

How viral?

The numbers don't lie.

In <24 hours, check out what happened:

Twitter:
• 3.4M views (yes M stands for MILLION, that's more than the population of Manhattan = 1.6M)
• 2386 Retweets
• 14.7K Likes

LinkedIn:
• 403K views
• 87 reposts
• 1802 Likes

So based on this post... Twitter is the winner 👀

But what do you think? After 30 days which platform do you predict will win? Twitter or LinkedIn?

Comment below with your prediction (Twitter or Linkedin).

I'll pick one lucky winner and give them a gift, redeemable at any time (hint: it's something @doolaHQ can form in all 50 states in the US 🇺🇸 👀 and it rhymes with "MMC" 😉)

And follow me @arjunmahadevan to see how the rest of this challenge unfolds + to see the final results!

Retweet the first tweet below, if you can, to share this with someone you know who posts on Twitter and/or LinkedIn

https://twitter.com/arjunmahadevan/status/1630214417987129344