Thread by @TitterDaily

BREAKING: Latest Financials show that Twitter is trending to break even.

Current costs are 1.5 Billion Debt Servicing and 1.5 Billion in Expenditure. Twitter is also tracking to 3 Billion in Revenue this year.

They have a shot at being cash flow positive next quarter.

Twitter currently has its highest mDAU and active user minutes in Twitter History

Twitter is focused in performance advertising. One of the examples is attaching a white lotus trailer when a user mentions white lotus.

Twitter will also start targeting more on interests (based on likes, tweets) using machine learning rather than focusing on demographics primarily (what twitter has historically done)

Twitter has an opportunity to improve the relevance of advertising with machine-learning instead of demographics.

Demographics are good if you have to guess the interests of the users, but Twitter *knows* the interests of the users

Twitters cloud spend is down 40% YoY.

Twitter was on track to spend ~$6B last year after spending $2.8B in the first half of 2022.

It will spend $1.5B on expenses this year.

In addition, because of the leverage buyout, Twitter will spend an additional $1.5B on debt servicing.

If Twitter ends up being cash flow positive this year, it would only be its 3rd time to do so in its 16 year history. 🤯

And this would be while potentially paying creators a share of Ad Revenue for the first time in its history.

Today, Twitter earns around 5 to 6 cents an hour spent by its users on the platform.

Elon thinks the service is poorly monetized and hopes to at least triple how much it earns through more relevant forms of advertising.