Share this page!

Gaurav Sabnis Profile picture
Twitter logo
Mar 12 • 4 tweets • 2 min read
Watching cricket on an 85 inch TV.
This series is on ESPN+

As we would say in Marathi, life fell inside vessel and the horse bathed in the Ganges.

Very classy of the Aussies to applaud the century.

#INDvAUS
I don't count pyjama centuries so this moment has been years and years coming for me. I really feel like I will sleep better tonight cos finally Virat has another test century.

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Gaurav Sabnis

Gaurav Sabnis Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @gauravsabnis

Gaurav Sabnis Profile picture
Mar 13
RRR ending US awards season with 3 historic win reminds me, the Indian media and public are 2 decades overdue on apologies to Sushmita Sen, Aishwarya Rai, Priyanka Chopra, Lara Dutta, Diana Hayden, Yukta Mookhey etc.

Might seem like a random tangent but hear me out.
When these young women won international pageants, fresh out of their teens, the dominant narrative was "oh they are winning cos MNCs want to sell products to India".

Which was both accurate and unfair. Unfair to the women. They worked hard and they worked smart for the wins.
It is very accurate that beauty pageants, just like award functions, are fundamentally Marketing vehicles.

But to suggest that it means the long stretch of period in late 90s early 00s when a lot of Indian women won these titles, was just because of marketing reasons, is wrong.
Read 13 tweets
Gaurav Sabnis Profile picture
Mar 13
Even the speech is so perfect. Knowing exactly what will appeal to the academy audience.

RRR success has been a master class in Marketing. Specifically, segmentation and targeting. And campaigning professionally.
Long time followers will remember that as far back as December, just on the basis of which white neighbors and colleagues kept asking me about RRR, I was like, this is the best campaign by any Indian movie yet. And it will win globes song, globe foreign film, Oscar song for sure.
Found it.

This was my post after Susan asked me about it again and again.

Susan is a 75 year old lifelong New Yorker who actively watches foreign film. And likes many Indian films. Of a certain type.

Read 31 tweets
Gaurav Sabnis Profile picture
Mar 13
This at the end of the day is the Bezos business "genius". Very legit too.

Realizing that in a service economy becoming even more service based, you win by giving customers the best, even over generous service. And make money from your resulting brand in other ways.
From a Marketing perspective, Amazon is where it is because Bezos might have pissed off a lot of suppliers and overworked workers and partners and investors but Amazon customers are consistently satisfied on aggregate. Cos their customer service really is ridiculously nice.
Precisely! No one "loves" Amazon the brand like many people love, with positive feels, Apple or Nike or Southwest or Ferrari.

But everyone knows Amazon will
a. Deliver stuff fastest& cheapest
b. Will take care of any wrong orders or defects very easily

Read 4 tweets
Gaurav Sabnis Profile picture
Mar 13
I get the Will Smith scorching. He hit him.

What did Jada do? 🤷🏽

From where I stand, it seems Jada's crimes against Chris Rock:
- sleeping with men other than Chris Rock
- suggesting an Oscar boycott years ago
- getting alopecia
- not loving a joke on her alopecia
I haven't seen this new Netflix special cos I don't find anything comedic in personal resentment bits. Why I don't watch Chappelle in recent years either.

But I saw a clip of the bit where he scorches the Smiths. And kept thinking, dude what did Jada ever do to you?
That Oscar boycott years ago, is he going around bashing Spike Lee for it too? I don't even get the logic of the bits bashing Jada for an Oscar boycott many people suggested and participated in. Unless she pulled a gun on Chris personally and tried to coerce him to boycott.
Read 25 tweets
Gaurav Sabnis Profile picture
Mar 12
There you go. This was expected.

Walgreens is going to find out the market power of "wokes".

Short Walgreens. Image
@k_rupal 👆
This is at a store where we spend a couple of thousand dollars a year. It was, until last week, our go to pharmacy for prescriptions too.

Not anymore. And there will be many like us. Which WILL hit bottomline. This decision is so getting reversed! Image
Read 4 tweets
Gaurav Sabnis Profile picture
Mar 12
Was telling my students just 2 days ago in our pre-Oscars class how people don't realize what a massive amount of revenue for Disney comes from theme parks. A quarter of their revenue. In comparison, for Comcast, it's less than 10%.
Oh that is THE main point I make. unlike Hershey Park or Legoland or 6 Flags, Disney world is ridiculously expensive, remote, swampy, with nothing else much (other than Universal properties).

What are people paying this much for?

What they are paying for is the brand value and loyalty for Disney built for decades since you were born. The potential customer for Disney World is literally every single family in the world.

It is a singularly valuable brand relationship that starts when you're a toddler.
Read 31 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

Send Email!

:(