Ankur Singh  Profile picture
Mar 12 4 tweets 1 min read
Is ITC experiencing a turnaround?

Despite always being a controversial company and
institutional investors having long shied away from it due
to its cigarette business, ITC's stock has been on a tear
since March 2022, with investors clamoring to buy
shares.
Its stock is up 80%, far outpacing the 7% gains in the BSE Sensex
This newfound interest in ITC can be traced back to the COVID-1 9 pandemic, which has caused many investors to reevaluate their priorities. As people spend more time at home and adopt healthier lifestyles,
cigarette sales have increased in many parts of the world.

In addition to benefiting from increased cigarette sales,
ITC has also made a concerted effort to diversify its
business in recent years. It has made significant investments in sectors such as FMCG, hospitality,
and agribusiness, all of which have helped to offset the
decline in cigarette sales
Great example of the company's resilience and ability to
adapt to changing market conditions

#Groww #Thrive

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