Thread by @oliver_skaanild

In 2022/2023 I created an irresistible offer that resulted in:

- 30,000€/mo agency
- Cracked the code of outbound
- Packed calendars
- Waiting lists for new clients

In this thread, I'll show you how I created an irresistible offer that slaps.

MEGA THREAD (COPY THIS):🧵👇

1) TIMEFRAME:

Timeframe is there to gap the bridge the prospect have on their mind of how long it should take to achieve their goal with your service.

A measurable timeframe for an irresistible offer can vary depending on the type of offer and your target audience.

Generally speaking - we see that a timeframe of 8-12 weeks is a good frame for the services we provide from the point where we take the prospect from their current situation to the point where they are at their desired situation.

It's really fucking important to consider the typical buying cycles of your audience when determining the length of your offer. If your target audience typically takes longer to make a purchase decision, you may want to extend the offer timeframe for sure.

Also… Another really crucial point.

The timeframe for your offer should ALWAYS balance the perceived value and the customer's expectations.

If the offer you have is way too good to be true, it’ll raise hundreds of red flags in the prospect's mind or cause prospects to question the quality of your service which is an objection cycle you go into.

So keep yourself from getting into messy stuff like that.

On the other hand, if the timeframe is too long, customers may lose interest or forget about the offer.

Another thing we’ve discovered over the past couple of years is to make the offer clear and easy to understand.

When we were doing SMMA we tried to sell the system itself to the prospect - which was horrific.

We tried to sell them on a SuPeRR duPer ADVanCEd FB aDs SysTEM wiTH a/B infrastructure quick set up OF 1 6 months blah blah.

Who tf cares?

So! to sum this section up - focus on a balanced timeframe and sell something that everyone can understand what is and mirror themselves in.

2) MEASUREABLE END RESULT:

You need to understand that the mechanism is not what drives your offer….

You can’t go into this space any longer and tell people you do FB ads or Google SEO or TikTok ads and then expect to be running a 6-7 figure agency 2 months later.

If you have a goal of genuinely getting clients and scaling your business,

then you should focus on the measurable end result in your client gets from working with you.

In the agency world, a measurable end result refers to the specific outcomes that a client of yours can expect to achieve as a result of working with you specifically.

The outcomes you offer to the client should ALWAYS be clearly defined, quantifiable, and aligned with the client's goals and objectives.

Some examples of measurable end results in an agency space include:

1. Increased website traffic by (x percent):

You offer the client a specific increase in percentages for website traffic growth and guarantee it to happen over a specified timeframe.

2. Increased conversion rate by (x percent):

You set a target of increasing the SPECIFIC number of website visitors who make a purchase and guarantee the client that increases in percentages will be achieved in a specific timeframe.

3. Increased sales by (x amount):

You set a goal of increasing the client's revenue by a specific amount of $, then guarantees the client it will happen within a specific timeframe.

3) PAIN POINTS IN SPECIFIC NICHE:

Knowing specific pain points in your niche is super fucking important for several reasons: 👇

1. You understand the client's needs better:

And simply by you understanding your client's pain points allows you to better understand their needs and the challenges they have.

2. Improved value proposition:

By identifying your client's pain points, you not only have a beneficial standpoint from the results you can generate,

but also you have a competitive advantage and can differentiate yourself from the market and offer a better value prop.

In short, understanding a client's pain points is crucial to the success of any business out there.

You can’t sell if you don’t sell something the market is in demand or need of.

So you better just start now and sell something that people out there can benefit from.

4) MECHANISM:

The mechanism comes down to the specific methods you are using for delivering the measurable result in that specific timeframe you’ve put down for yourself.

The mechanism is NOT your offer and is only leveraged to add a sense of curiosity to the overall thing you are selling.

Let’s take some examples of mechanisms: 👇

So we have the pure boring cold email system - and if you frame yourself like this boom red flag immediately.

So of course, that would be a stupid asf idea.

So instead you put together a Trojan mechanism that describes what you do put with a sense of cover.

Let me explain - So instead of framing your mechanism as cold email system, you frame it as something as ‘’DFY Cold Flywheel System’’

Do you see what we did here?

Not only did we make it more intriguing by calling it something else than a cold email system,

but we also don’t limit ourselves to one system which is cold email in the other scenario.

So now what we can actually do with this system is pitch a full package to the client's needs - let’s say they need LinkedIn outbound - cool our DFY Cold Flywheel System covers LinkedIn.

Want Cold calling? Cool our DFY Cold Flywheel System covers cold calling.

This is what we do ourselves in our agency which has allowed us to make a tremendous difference in the results we get (POSITIVELY).

Have a name for your mechanism that doesn’t lock yourself in on 1 generic thing.

5) GUARANTEES:

Having a set guarantee can help you bridge that gap of insecurity the prospect has of working with you.

Examples of guarantees that we see most agencies offer: 👇

1. Money-back guarantee:

This type of guarantee promises to refund a customer's money if they are not satisfied with the product or service they invested in.

2. Quality Guarantee:

This type of guarantee promises to deliver a certain level of quality in the product or service.

For example, a company might guarantee that the leads or sales calls they deliver will be of a certain quality level, and if not the client will not pay for this lead or sales call.

3. Satisfaction Guarantee:

This type of guarantee promises that a customer will be satisfied with the product or service they receive. (refund or other compensation if they are not satisfied.)

4. Delivery Guarantee:

This type of guarantee promises to deliver the product or service within a specified timeframe.

By offering a guarantee, a company or agency is signaling its confidence in the quality of its products or services and demonstrating a commitment to customer satisfaction. Guarantees can be a powerful way to build trust and differentiate from competitors.

On top of these guarantees, we have both UN-conditional guarantees and Conditional guarantees.

These guarantees basically differentiate from each other in the sense that unconditional guarantees are just a guarantee where there are zero conditions.

6) PRICING:

When it comes to creating your offer - pricing has a huge factor for the prospect as well.

This is possibly the biggest objection of all time,

so you need to be able to put down pricing that is reasonable for the amount of pain you are solving.

Let’s say you are solving problems for people that are just starting their SMMA - they probably don’t have 6 bags to drop on your service to get more clients.

So rather than selling them such an expensive service,

you should go out in the blue ocean market and find the bigger companies as well,

that has a proven track record of previous cases where they have charged their clients multiple multiple 5-6-7 figures.

So - it would make much more sense to charge these people the $6.000 for your service cost if you can help them get clients that give them 6-7 figures in return.

And again - then scrolling back to the mechanisms.

If you sell a DFY Cold Flywheel System - then you can still serve people that are starting out.

So instead of selling them the cold email aspect of your service for 6k - then you frame maybe a DWY or consultation session for them to set it up.

And you charge them maybe $750-$1500 for this - in that way you don’t exclude anyone and you still get your $$ bag for helping these people.

So the conclusion of this - sell to big and small businesses but define your pricing and package to their needs and abilities.

7) IRRESISTIBLE OFFER EXAMPLES:

Example 1: 👇👇👇

*We help new marketing agencies GLOBALLY that are just starting out (or have watched a course and gotten no results) get 7 new clients of a minimum of $1500/month each with our 100% done-for-you outbound mechanism within the next 15 weeks GUARANTEED.*

Example 2: 👇👇👇

*I help established IT-Companies on the Asian market get 34 annual contracts in 7 weeks or less without a big sales team or fancy infrastructures leveraging our DFY Flywheel.*

Example 3: 👇👇👇

*I help Cybersecurity companies in the US market generate an extra $360,000 top-line revenue in 12 months or less without spending a dime on PPC ads using my AI-leveraged cold outreach Flywheel at scale*

These are some examples you can look at and then drive inspiration from.

I would highly suggest you don’t copy-paste any of these and put them as your offer directly like this.

You probably won’t get any results from copy-pasting them as hundreds of other people will be watching this exact thread alongside you.

But get inspired by them and rewrite them in your own words!

Hope you enjoyed this thread! 🧵

If you did and you want to see more sauce like this make sure to:

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Thank you! 🏄🥐

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