This week I finished reading "Building a StoryBrand" by Donald Miller.
Here are 8 takeaways from the book to help you create a captivating message and grow your brand:
1. Clarify your message 💬:
- Use your bio for this.
- Make sure your message is clear, concise, and focused on your customer.
- Your goal is to communicate the benefits of your product or service in a way that resonates with your audience.
2. Position yourself as the guide 🦮:
- Your customers are the heroes of their own stories, and they're looking for a guide to help them achieve their goals.
- Position your brand as the guide that can help them overcome their challenges and achieve their dreams.
1. Google has a free digital marketing course here:
- 26 modules to explore
- all created by Google trainers
- packed full of practical exercises and real-world examples to help you turn knowledge into action.
Can you imagine giving a speech on quantum physics to pre-schoolers?
Me neither.
KNOW YOUR AUDIENCE!
Here's 5 Ways to Understand Your Audience Like the Back of Your Hand 🎯:
(Don't read this if you want to continue yelling into the void)
1. Get Personal
🟨 Ask your followers questions and use polls
🟨 Encourage them to share feedback with you; then ask more questions
🟨 Get to know their pain points and how you can solve them (this is the key)
🟡 Analyse demographic data to understand their behaviours and needs
🟡 Study your customer journeys and create buyer personas
🟡 Keep tabs on what your competition is doing
@boundlesstudios wrote about targeting your audience with a valuable offer:
💠A free website with endless articles on copywriting
💠Copyblogger is known as "the bible for content marketing"
💠Want to improve your content writing skills? Use this website copyblogger.com