This is the worse AI will ever be.
The Music industry is completely gonna be turned upside down.
Every artist will have their own custom trained model, and Spotify will own this space why?
𧡠A thread
The Music industry is completely gonna be turned upside down.
Every artist will have their own custom trained model, and Spotify will own this space why?
𧡠A thread
First check out Eluna.ai thatβs being built by @rpnickson - who also made the video above.
Now letβs dive into Spotify and why they will win.
Now letβs dive into Spotify and why they will win.
Iβm June 2022 Spotify acquired the AI voice company Sonantic, sonantic is no regular AI voice startup, nope, they where tasked with simulating Val Kilmerβs voice for Top Gun: Maverick
techcrunch.com/2022/06/13/spoβ¦
techcrunch.com/2022/06/13/spoβ¦
Do you want to hear a snippet of that voice synthesis?
If you want a 2 year old rundown of how sonantic works, check this out.
So now 2 years later and the rise of AI itβs clear that Spotify will have the upper hand. They can offer all the artists, podcasters etc on their platform to train and host custom voice clones.
These clones can then be rented out, licensed. This is genius.
These clones can then be rented out, licensed. This is genius.
There are endless possibilities here, I can get any song in the world sung by my favorite artist. Making song wishes are now possible, and whatβs more insane, it can be done on demand.
For comparison yesterday I was casually chatting to Steve Jobs, using Forever Voices.
I randomly asked for a personalized birthday wish, and I got it. Thanks Steve.
I randomly asked for a personalized birthday wish, and I got it. Thanks Steve.
https://mobile.twitter.com/BEASTMODE/status/1639202884548980737
Shortly the value of these things will go to zero, because anyone can ask for custom content in real-time from AI.
In the meantime there will be a transition period. Where things that right now feels like magic will be possible.
In the meantime there will be a transition period. Where things that right now feels like magic will be possible.
Spotifys absolute best acquisition is by far Sonantic.
If we just look at the podcaster landscape, if Joe Rogan had his own custom model, he could spit out hundreds of thousands of personal voce messages to his listeners, without having to say a word.
If we just look at the podcaster landscape, if Joe Rogan had his own custom model, he could spit out hundreds of thousands of personal voce messages to his listeners, without having to say a word.
Generating high quality podcasts from written text will be common place soon.
Sonantic is also making voice over artists kinda obsolete. So there are multiple categories and industries disrupted at the same time here.
Itβs hard to comprehend how fast multiple industries will be disrupted in the age of intelligence, weβve seen nothing yet.
And AI will never be as bad as it is today. It will only get better.
And AI will never be as bad as it is today. It will only get better.
I hope you find this interesting
Follow me at @LinusEkenstam for more content like this
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Follow me at @LinusEkenstam for more content like this
RT/Like the first tweet to share it with your audience
https://twitter.com/LinusEkenstam/status/1639937115147444224
Also read my hot take on where we are heading next
https://twitter.com/linusekenstam/status/1639777460035174400
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