The Wolf of Franchises 🍟 Profile picture
Mar 29, 2023 9 tweets 4 min read Read on X
Fast-food & other franchises get the headlines, but there's a category that:

• Has high margins
• Can be fun to operate
• Only requires $40k-$90k investments

And there's a company acquiring these brands for the benefit of their franchisees.

Meet Youth Athletes United:
Adam Geisler & John Erlandson formed Youth Athletes United in 2018.

Their mission is to positively impact 1 million kids every year.

Today, the Youth Athletes umbrella includes:

• 3 franchise brands
• 112 franchise owners
• 268 units in operation
The franchise brands are:

• TGA
• Soccer Stars
• Amazing Athletes

Soccer Stars just started franchising last year, but is pretty eye catching with 13 units open, and a killer investment profile so far:

• Average EBITDA: $615,475
• Investment Range: $69k - $90k
Adam and John have strategically put together the current brand portfolio.

With multiple offerings for the "first sport experience" for kids, franchisees can provide services for children from age 1-14+.
A current multi-brand operator out of Florida is doing just that.

She purchased into Amazing Athletes in 2019, and bought out the same market for Soccer Stars last year.

From our convo, she thinks she'll hit $500k in revenue this year at "close to a 50% margin".
She aims to hit $2M in annual revenue over the next 6 years.

When I asked her about the prospect of adding the 3rd brand under Youth Athletes to the portfolio, her response was immediate:

"It definitely makes sense to buy TGA at some point"
And this is exactly what Adam and John want for their franchisees -

To be able to go deep in their market with multiple brands, rather than wide with multi-territories of 1 brand.

Since each brand is under the YAU umbrella, the tech stack and ops playbook remains the same.
If you're interested in learning about these brands, you can get in touch via the link below!

#sponsored

youthathletesunited.com/franchising-op…
P.S.

I do not take this lightly that I am writing a sponsored tweet thread. I also have written a deep dive about this partner, where I linked to how I choose my sponsor partners.

If you're interested, here it is:docs.google.com/document/d/15G…

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More from @franchisewolf

Apr 21
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Bushnell declined the opportunity to own 33% of Apple for just $50k 🤯

He was too focused on bringing his restaurant idea to life.

The restaurant? Chuck E Cheese's👇 Image
Bushnell graduated from The University of Utah in the late 1960's.

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Jan 16
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PHASE 2: those early franchisees show proof of concept, and the brand uses that success to sell out the entire country.

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