I do not take this lightly that I am writing a sponsored tweet thread. I also have written a deep dive about this partner, where I linked to how I choose my sponsor partners.
They earn ~$2,100 per square foot, which is more than 2x Whole Foods, and ~4.5x Walmart.
Put simply, they've created an experience that makes customers LOVE them.
Here's how:
Trader Joe's began as Pronto Market in 1958.
Founder Joe Coulombe, the "Joe" in Trader Joe's, pivoted from Pronto Market to avoid a clash with the "800-pound gorilla" of convenience stores dominating the LA area: 7-Eleven.
AKA...TJ's (sorta) owes its existence to 7-Eleven.
In 1967, the first store opened in SoCal - the name was a nod to 1960s Tiki culture, a playful twist on Trader Vic's.
By 1979 TJ's sold to Aldi founder Theo Albrecht, kicking off a whirlwind of expansion, as Joe stayed as CEO for the next decade.