Aakash Gupta Profile picture
Apr 9, 2023 14 tweets 5 min read Read on X
Twitter is not the same as it was last week. The algorithm has undergone more than 30 changes.

I’ve been monitoring the GitHub repo for you. Here’s what you need to know:
1. Likes and retweets matter way less

The old weights are dead:
· 30x for likes
· 20x for retweets
· 1x for reply

The algorithm calculates PROBABILITY of actions & applies weights.

Don't just gun for likes and retweets. Image
2. Conversation is the new king

This is the new ranking of positive signals:

· 75x for reply to reply
· 13.5x for reply
· 12x for click to profile
· 10x for click & user stays >2 mins
· 1x for retweet
· 0.5x for like

Grab your 75x with reply to replies. Image
3. After conversation, the best thing you can do is get a user to click

For those who won't reply, get them to click:

· 12x for click to profile
· 11x for click to the conversation and reply or like Image
4. Long content does well

It's rare someone will stay more than 2 minutes for just a tweet - unless your replies are really insightful.

Get your user to stay for 2 minutes and you get yourself 10x. Threads and now long tweets are formats to consider. Image
5. Video & images matter way less

The algorithm gives a slight positive weight to the probability a user will watch at least HALF the video: 0.005.

There's NO weight at all for images.

So:
· Include videos only when a user will watch
· Don't just throw in images for the algo Image
6. Negative signals matter a ton

A Tweet Report is the largest weight in the algorithm: -369x.

You also get a massive 74x ding if the algorithm predicts a:
· Show less often
· Block
· Or Mute

Do NOT put out stuff people are going to have issues with. Image
7. Ukraine is now a kosher topic

The safety label for UkraineCrisis has been deleted.

You can post about the Ukraine Crisis from either side, and the algorithm will apply the same probabilities it does as above. Image
8. No link penalty

By deleting the pre-algorithmic boosts, the penalty links is also gone.

Earlier in the week, the team shipped a change so that you can't like or retweet links from Substack. They rolled that back already. Image
9. Cross the magic mark of following less than follow you

The algorithm manually adjusts down users who have more people they follow than follow them.

But cross the. magic threshold, and the if statement doesn't apply to you anymore. Image
10. It's all about predicted probabilities

If you remember anything, remember that the algorithm is driven by a neural network.

At the end of that, it applies weights to the predicted probabilities.

Right now, those care a ton about conversation. Image
Here's all of that in one easy to use cheat sheet: Image
It's so hard to keep up with all the change.

To stay up to date with the Twitter algorithm, follow me for weekly updates on what you need to know: @aakashg0

Elon is going to keep the change coming.
Want the deeper dive on how all the steps of the algorithm come together?

Here's all the academic research:

aakashgupta.substack.com/p/the-real-twi…

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More from @aakashg0

Dec 15
How do the best product teams ship better and faster without things breaking?

They embed quality into every step of the development process.

Here’s how you can do the same: Image
𝗙𝗶𝘃𝗲 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗖𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀

𝗢𝗡𝗘 - 𝗕𝗲𝗳𝗼𝗿𝗲 𝗙𝗶𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

→ When: Right after you’ve done your research and before locking down specs.
→ Why it matters: This is your chance to clarify any confusion, resolve technical risks, and ensure alignment before things snowball.

→ Win: Fewer mid-sprint surprises and last-minute changes.
Read 14 tweets
Nov 7
PMs, you can add at least $50k to your salary by becoming an AI PM.

However, many people miss the mark, making the same mistakes over and over again.

Here are the 7 mistakes to avoid if you want to secure your dream AI role: Image
𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟭: 𝗧𝗵𝗲 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗼𝗿’𝘀 𝗖𝘂𝗿𝘀𝗲

→ Collecting certificates may feel productive, but it’s often just an illusion of progress.

→ Instead of paper chasing, identify a problem, build a prototype, and document your process.
𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟮: 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲-𝗣𝗵𝗼𝗯𝗶𝗰 𝗣𝗮𝗿𝗮𝗹𝘆𝘀𝗶𝘀

→ Coding helps you to connect with your dev team and independently prototype ideas.

→ Start with Python, build simple models, and soon enough, coding will become your new best friend.
Read 10 tweets
Nov 5
Looking to land a PM role at Google, Amazon, or Meta?

Here’s the truth: It’s not enough to just secure the offer.

You need to nail the team matching process.

Here’s how to land the team (and role) you want: Image
𝗪𝗛𝗔𝗧 𝗜𝗦 𝗧𝗘𝗔𝗠 𝗠𝗔𝗧𝗖𝗛𝗜𝗡𝗚 𝗣𝗥𝗢𝗖𝗘𝗦𝗦?

At top tech companies, landing an offer is only the beginning.

After that, it’s time for team matching: the stage where PMs find their “home base” within the company.

Why this process is crucial for both parties?
Because it ensures that PMs are placed where their skills and expertise can be best leveraged to drive maximum impact and results for the team and the organisation as a whole.

There are two paths here:

→ Sometimes you’re hired for a specific team, like “PM, Instagram Growth.”
Read 13 tweets
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The biggest bottleneck in scaling your product with enterprise clients?

Not getting your product ready.

Here’s what you need to know to transform for enterprise: Image
𝗧𝗛𝗘 𝗣𝗜𝗧𝗙𝗔𝗟𝗟𝗦 𝗜𝗡 𝗖𝗢𝗡𝗩𝗘𝗡𝗧𝗜𝗢𝗡𝗔𝗟 𝗪𝗜𝗦𝗗𝗢𝗠

Many believe an “enterprise-ready” product only needs the basics: RBAC, SSO, SLAs, and audit logs.

These are important but just the price of admission...
Companies like @Atlassian, @datadoghq, and @SnowflakeDB have shown that winning in the enterprise space requires a fundamental transformation.

And for help in delivering this transformation quickly and cost-effectively, check out @WorkOS – they make products enterprise-ready.
Read 12 tweets
Oct 29
This founder dropped out of college and built a $20B company.

Here's the crazy story of how Figma went from nothing to one of the iconic startups: Image
CHAPTER 1 - SOLVING THE FILE PROBLEM

In 2012, Figma's co-founders @zoink and @evanwallace set out to solve a problem that every designer struggled with:

The file problem. Image
@zoink @evanwallace While interning as a designer at Flipboard, Dylan quickly realized how chaotic design collaboration was.

This led them to ask themselves, "Why can't design be collaborative in the browser?" — just like Google Docs.
Read 13 tweets
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*Save this post for the next time you interview*

These are the 30 questions Eugene Segal has seen most in his mid-level PM leadership job search (Director/GPM/Head Of).

AND - Here’s the proven way to answer these questions and succeed in your interviews: Image
𝗧𝗛𝗘 𝟰 𝗕𝗜𝗚 𝗟𝗘𝗩𝗘𝗥𝗦 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗧𝗢 𝗦𝗨𝗖𝗖𝗘𝗘𝗗

1. Structure

↳ Use a framework like STAR (Situation, Task, Action, Result) to keep your responses concise, impactful, and resonant.
↳ Also, using structure isn’t “cringe”; it’s a foolproof way to communicate your thoughts with clarity and confidence.
2. Discuss Trade-Offs

↳ Don’t just paint a rosy picture; acknowledge the challenges and complexities that come with everything.
↳ Demonstrating that you understand trade-offs shows that you’re thoughtful, realistic, and ready to tackle real-world problems.
Read 10 tweets

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