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The craziest thing about the #BlockTheBlue effort and Twitter's counter-efforts is that it indicates "revenue from Twitter Blue users" really is Elon's only actual idea for the site to prosper.
And it's a *terrible* idea that will obvious fail.
And it's a *terrible* idea that will obvious fail.
They're somewhere around 600K Blue users. Call that 4.8M a month, ~57M a year in revenue.
Twitter's ad revenue is WAY down, advertisers are fleeing, Elon loaded the company with a mountain of debt... adding 57M in revenue from Blue is like spitting on a fire to put it out.
Twitter's ad revenue is WAY down, advertisers are fleeing, Elon loaded the company with a mountain of debt... adding 57M in revenue from Blue is like spitting on a fire to put it out.
The fact that they're going so hard - banning 'block the blue' from trends, giving blue checks to people who don't want them, flunkies getting Very Mad at people who refuse to pay - means that there is no other idea. This is the whole thing, this was the genius plan. Astonishing.
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