We've evolved our look and feel, but remain the same beloved Joe at heart ❤️
The Trader Joe brand revitalization captured its essence while creating space for growth, welcoming the Web3 community while staying true to its roots.
With Joe, what you see is what you get.
The Mission 🎯
Trader Joe is here to make DeFi easy and accessible for the average Joe, by providing simple solutions, great experiences, and a welcoming environment.
Why revitalize the brand? 🤔
We’re moving beyond the digital realm of web3, and to achieve this goal, we are working on creating a consistent brand identity that works well across all mediums.
A Very Warm Welcome 🏡
Evolving from a digital-first aesthetic to an approachable brush-style, Trader Joe aims to appeal to an ever-expanding web3 community.
Enjoy easy-to-use DeFi tools and accessible solutions in the most warming and welcoming of communities.
The Snowy Mountain9000 Adventure is finally fully revealed to coincide with the last day of Avalanche Summit LATAM !
Joe’s philosophy is all about ‘Let’s Win Together.’ As the trusted token marketplace of the Avalanche ecosystem, Joe is committed to providing a reliable, 24/7 accessible platform. Whether you're discovering new tokens on Avalanche, trading, or farming, you’ll always find a home here.
Your favourite DEX delivering your favourite rewards campaign ... #Avalanche BOOST ⚡
New pools, new $AVAX rewards and fresh opportunity as we enter week 8 of the Boost campaign.
Level up your yield farming with JOE 👇
⚡ Quick Update: What is BOOST?
Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by deepening liquidity across multiple DeFi venues.
⚡ BOOST rewards (1/3)
All your favourite Avalanche ecosystem tokens under one big rewards roof ⛏️
⚡ Provide liquidity and earn $AVAX
💦 Stables, Core and Native tokens
🔺 ~3000 $AVAX distributed this week
Dive down for pool and reward details 👇
⚡ First: What is BOOST?
Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues.
The Boost campaign on Trader Joe is now entering its third week.
⚡ Ongoing Boost rewards across pools
💦 New reward pools launching today
🔺 Earn rewards in $AVAX
Visit #Avalanche and Boost your farming today!👇
⚡ What is BOOST?
Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues.
Since Boost started, TVL has increased by 40% on Trader Joe 🔺
⚡ Pools offering BOOST rewards (1/4)
Many leading native protocols, such as $COQ, $GGP, $PRIME, $JOE and more on #Avalanche are receiving boost rewards to support their growth and communities.
Start earning $AVAX incentives across a large number of participating Liquidity Book Pools.
⚡ Boost rewards across 13 Pools
🔺 All rewards in $AVAX tokens
🧪 Earn rewards in real time
🏕️ Visit: Basecamp Boost
Dive down for more details 👇
⚡ GRAB A CAN OF BOOST
Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues.
🔺 What Pools Are Receiving $AVAX rewards?
Trader Joe will focus on growing liquidity for Avalanche builders, with a large number of pools receiving $AVAX incentives.
Phase 1 of Boost will last for 4 weeks. Changes to incentives and markets may occur within each phase.