LFJ (prev. Trader Joe) Profile picture
Apr 27, 2023 6 tweets 3 min read Read on X
Brand new look, same great Joe.

📸Please note that this video has flashing images
We've evolved our look and feel, but remain the same beloved Joe at heart ❤️

The Trader Joe brand revitalization captured its essence while creating space for growth, welcoming the Web3 community while staying true to its roots.

With Joe, what you see is what you get. Image
The Mission 🎯

Trader Joe is here to make DeFi easy and accessible for the average Joe, by providing simple solutions, great experiences, and a welcoming environment. Image
Why revitalize the brand? 🤔

We’re moving beyond the digital realm of web3, and to achieve this goal, we are working on creating a consistent brand identity that works well across all mediums. Image
A Very Warm Welcome 🏡

Evolving from a digital-first aesthetic to an approachable brush-style, Trader Joe aims to appeal to an ever-expanding web3 community.

Enjoy easy-to-use DeFi tools and accessible solutions in the most warming and welcoming of communities.

#LFJ
Delve into the unique aspects of Trader Joe's rebrand - read the article now 👇

joecontent.substack.com/p/brand-new-lo…

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More from @LFJ_gg

Oct 18, 2024
Where The F*** is Joe?

The Snowy Mountain9000 Adventure is finally fully revealed to coincide with the last day of Avalanche Summit LATAM !

Joe’s philosophy is all about ‘Let’s Win Together.’ As the trusted token marketplace of the Avalanche ecosystem, Joe is committed to providing a reliable, 24/7 accessible platform. Whether you're discovering new tokens on Avalanche, trading, or farming, you’ll always find a home here.

Together, we build stronger.Image
Where The F*** is Joe? - Part 1/4

@0xmurloc @ArrowMarkets @AvaxHusky @BellumExchange @BigRed_TD @blueclarityone @coreapp @DeFiKingdoms @GoGoPool_ @KimboAvax @KINGSHIT_BRAND @luigidemeo @R00001ndom @salvor_io @StableJack_xyz @SuzakuNetwork @TECHimproving @yieldyak_ Image
Where The F*** is Joe? - Part 2/4

@BenqiFinance @BloodLoopGAME @BuildOnBeam @playoffthegrid @avax @LFJ_intern and an Igloo Image
Read 6 tweets
Aug 27, 2024
Your favourite DEX delivering your favourite rewards campaign ... #Avalanche BOOST ⚡

New pools, new $AVAX rewards and fresh opportunity as we enter week 8 of the Boost campaign.

Level up your yield farming with JOE 👇Image
⚡ Quick Update: What is BOOST?

Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by deepening liquidity across multiple DeFi venues. Image
⚡ BOOST rewards (1/3)

All your favourite Avalanche ecosystem tokens under one big rewards roof ⛏️ Image
Read 9 tweets
Aug 6, 2024
#Avalanche Boost Continues ⚡

⚡ Provide liquidity and earn $AVAX
💦 Stables, Core and Native tokens
🔺 ~3000 $AVAX distributed this week

Dive down for pool and reward details 👇Image
⚡ First: What is BOOST?

Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues. Image
⚡ BOOST rewards (1/2)

Fan favourites: $QI, $COQ, $JOE and more Image
Read 7 tweets
Jul 22, 2024
Grab Some #Avalanche BOOST ⚡

The Boost campaign on Trader Joe is now entering its third week.

⚡ Ongoing Boost rewards across pools
💦 New reward pools launching today
🔺 Earn rewards in $AVAX

Visit #Avalanche and Boost your farming today!👇
⚡ What is BOOST?

Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues.

Since Boost started, TVL has increased by 40% on Trader Joe 🔺 Image
⚡ Pools offering BOOST rewards (1/4)

Many leading native protocols, such as $COQ, $GGP, $PRIME, $JOE and more on #Avalanche are receiving boost rewards to support their growth and communities. Image
Read 9 tweets
Jul 8, 2024
BOOST incentives are now live ⚡

Start earning $AVAX incentives across a large number of participating Liquidity Book Pools.

⚡ Boost rewards across 13 Pools
🔺 All rewards in $AVAX tokens
🧪 Earn rewards in real time
🏕️ Visit: Basecamp Boost

Dive down for more details 👇Image
⚡ GRAB A CAN OF BOOST

Boost aims to set a stronger foundation for DeFi on Avalanche. The program has been built to target and level up the entire ecosystem, by growing liquidity across multiple DeFi venues.Image
🔺 What Pools Are Receiving $AVAX rewards?

Trader Joe will focus on growing liquidity for Avalanche builders, with a large number of pools receiving $AVAX incentives.

Phase 1 of Boost will last for 4 weeks. Changes to incentives and markets may occur within each phase.Image
Read 7 tweets
Jun 27, 2024
🛸 Expeditions Launch Today!

Engage in an immersive story-like experience, that touches on the history of Trader Joe + #Arbitrum.

Expeditions also offer a first-come, first serve reward + a points boosting NFT for the Galactica Incentives campaign, currently live.

💙Image
👉 Firstly - What is the Galactica Campaign?

A 3 month long incentive campaign, distributing 755,000 $ARB tokens as incentives (+ cosmic vibes).

Provide liquidity, participate in community events, solve riddles, accrue points, and unlock the riches of the Arbitrum Galactica.Image
🛣️ Expedition: Chapter 1

Head to the Galactica channel in the Trader Joe Discord to access the Riddle.

📆 Launch Timeline
• Today - 3:00 PM GMT
• You have 4 days to complete the Riddle
• Expedition Chapter 2 launches on the 11th
Read 6 tweets

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