Thread by @thesamocean

Want to FIRE your boss – for good?

Here’s how I create $100k offers for creators who are not:

∙ Marketers
∙ Copywriters.
∙ Or salesmen.

-THREAD-

I just reviewed 5 offers for 5 different creators.

I sent a 15-minute video critique to each.

The videos talked about how to:

∙ Choose the right avatar.
∙ Position the solution to make it hit.
∙ And which elements to focus on.

But the one piece of feedback I gave the most?

You’re not selling what you think you’re selling.

Or in other words:

Don’t sell the ‘benefit.’

This goes against what gurus teach – so let me explain.

After 9+ years of creating and launching nearly 100 offers…

And scaling a handful of them to $100k a year or more…

I’ve seen what makes offers convert – and what doesn’t.

Your offer is the KEY to creating the freedom you want.

If you have a strong offer, you don’t need to be a:

∙ Marketer,
∙ Copywriter,
∙ Or salesman.

The offer will do the selling FOR you.

Now there are things that affect your offer we can’t control, like the:

∙ Market.
∙ Economy.
∙ And competition.

But the one big thing we CAN control?

Showing your prospect’s what they’re ACTUALLY buying from you.

Because they are NOT buying what you think they’re buying.

Let’s take acne cream for women.

Don’t ever sell the cream itself – because women don’t buy the cream.

Women buy what the acne cream GIVES them:

An acne-free face.

Now…

Most people would say an acne-free face is the benefit.

They’re correct – but that’s the wrong benefit to sell.

Why?

Because women don’t even want an acne-free face.

They want what an acne-free face GIVES them:

∙ Attention from others.
∙ Confidence in themselves.
∙ Feeling like the most attractive woman in the room.

THIS is what you want to sell.

I call it the benefit of the benefit.

Show your prospect the DEEPER benefit.

Examples:

If you help people get more Twitter followers…

Then what does ‘more followers’ GIVE them?

∙ Never run out of leads again.
∙ Invites to hang out with big gurus.
∙ DMs from strangers who praise your work.

Status, celebrity, recognition…

Sell these instead of followers.

If you help people earn $10k/mo online…

What does ‘$10k/mo online’ GIVE them?

∙ Fire their boss.
∙ Leave their 9-5.
∙ Wake up any time they want.
∙ Never miss another family dinner.
∙ More date nights with the spouse.

Freedom, control, security…

Sell these instead of $10k/mo online.

If you help men build muscle…

What does ‘more muscle’ GIVE them?

∙ More chances to get laid.
∙ Attention from attractive women.
∙ Commanding respect from other men.

Power, confidence, masculinity…

Sell these instead of more muscle.

See how this works?

The best offers sell the benefit of the benefit.

I haven’t seen an offer hit 6 figures WITHOUT this.

I promise, if you do this, getting new clients becomes easier…

And you’ll become the new case study in your industry that everybody talks about.

If you made it this far, you’re an offer god.

If you’d like to see more, 2 requests:

1. Follow me at @thesamocean for more on marketing.

2. Share this thread for others to read.

Just click the Tweet below, and voilá.

https://twitter.com/thesamocean/status/1652549861798031361