👉 High variable costs - fuel cost (35%), airport charges (10%) and aircraft maintenance cost (20%)
👉 So Very low Gross Margins @35%
👉 High Fixed costs (20%)and high depreciation + finance cost (30%)
👉 Net loss of 20%
And most of these cost factors are out of airlines' control - Be it fuel cost, aircraft maintenance cost or airport charges. In fact, the demand also depends on Macro environment which is out of Airlines' control
Essentially, you make BIG INVESTMENTS AND THEY PRAY FOR THE BEST!
Warren Buffet has very famously said that a capitalist would have shot down Wright brothers when they first flew as NO AIRLINE HAS EVER MADE MONEY.
Mallya was running Kingfisher airlines and he was benefiting through getting free branding of Kingfisher breweries as by product.
WHAT ARE THE CURRENT AIRLINES GAINING OUT OF RUNNING A PERPETUAL LOSS MAKING BUSINESS!
Let us know in the comments.
If you liked this post - subscribe to my newsletter (link in Bio) where I would publish a deep dive on Airlines this weekend. I would not want you to miss that
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Say Goodbye to #Spam calls & SMS. This TRAI initiative might KILL Truecaller alongside spammers👇
TRAI has yesterday announced that the telecom operators including Jio, Airtel would need to use AI filters from 1st May to block spam messages and calls.
ALL BUSINESSES ARE SUBJECT TO THE REGULATORY RISK AND THIS ANNOUNCEMENT IS GOING TO IMPACT A LOT OF BUSINESSES.
#Truecaller - The app has built its business strategy on spam tagging and it is one of the 4-5 apps on every Indian phone. In fact, we might uninstall all other apps but not Truecaller.
Now, it might see big EXODUS of users in case the AI filters work as expected.