🌵Recently worked with a brand who was struggling to generate creative…period.
Their remote team was in a creative rut.
They struggled to meet deadlines, had poor idea generation, & had low creative output.
Their ad performance was heavily affected by their disorganization.
I helped them implement a new framework which included in-depth consumer psychology training, creative strategy development, and internal creative management.
Within two weeks the entire team was less stressed, more organized, and started to produce BETTER creative.
Did we see a bump in performance during those two weeks?
No.
Did the team finally find a rhythm and start building on their own creative ideas giving the founders/operators a much needed mental break?
Yes.
Not all success is monetary.
Investing in the education of your team will be the single best thing you can do for your business this year.
If you’re struggling, DM me! I may have an opportunity for you. 🔥
• • •
Missing some Tweet in this thread? You can try to
force a refresh
🚨 If you're going to run ads, a creative strategy is a must...
…And if you're going to run a creative strategy, an AD strategy is a must. 💰
This is the exact ad strategy I use to help brands cut their advertising costs by 40%.
Here’s how it works…
Step one: use customer research to pinpoint psychographic customer insights. We’re looking for the what, how, when, why, who, and where so we can apply it to the next step…
Step two: after identifying your customer’s broad emotional need, use FREE tools to narrow down your nuanced language. (Because I like free stuff 😂). I use Thesaurus.com, but ChatGPT, Google, or even a dictionary will suffice.
🤔 DID YOU KNOW: According to a recent study, “Researchers found that the brain regions involved in decision-making and emotional processing experienced significantly higher activity levels when participants looked at [feature-based] LP (logical persuasion) ads…”
“When participants viewed NI (nonrational influence) ads that depict a fun, vague, or sexy scene, these regions of the brain did not show activity levels that were as high as what the individuals experienced when they viewed the [feature-based] ads.”
“These results suggest that the lower levels of brain activity from ads employing NI images could lead to less behavioral inhibition, which could translate to less restraint when it comes to buying products depicted in the NI advertisements."
🚨Are you still using angles to test your creative ideas?
Millions of angles are tested every year, yet 99% of them will fail.
❌ Don’t test angles - test emotions!
Here’s the 9 emotional motivators customers use when purchasing (and how you can use them to score more sales!)
Acceptance - The desire for social connections, interconnectivity, and belonging. Customers in this mindset will often feel abandoned, alone, unsupported.
They respond best to messages of clarity, togetherness and community.
@calm does a wonderful job speaking to this mindset.
Esteem - The desire for respect, recognition, and appeal - especially physically. Customers looking for Esteem search for ways to be in the spotlight. Being noticed is of high value.
They respond best to messages of future attention.