Sarah 🦕 Profile picture
May 3 4 tweets 1 min read Twitter logo Read on Twitter
🌵Recently worked with a brand who was struggling to generate creative…period.

Their remote team was in a creative rut.

They struggled to meet deadlines, had poor idea generation, & had low creative output.

Their ad performance was heavily affected by their disorganization.
I helped them implement a new framework which included in-depth consumer psychology training, creative strategy development, and internal creative management.

Within two weeks the entire team was less stressed, more organized, and started to produce BETTER creative.
Did we see a bump in performance during those two weeks?

No.

Did the team finally find a rhythm and start building on their own creative ideas giving the founders/operators a much needed mental break?

Yes.
Not all success is monetary.

Investing in the education of your team will be the single best thing you can do for your business this year.

If you’re struggling, DM me! I may have an opportunity for you. 🔥

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More from @SarahLevinger

Apr 25
🚨 If you're going to run ads, a creative strategy is a must...

…And if you're going to run a creative strategy, an AD strategy is a must. 💰

This is the exact ad strategy I use to help brands cut their advertising costs by 40%.

Here’s how it works… Image
Step one: use customer research to pinpoint psychographic customer insights. We’re looking for the what, how, when, why, who, and where so we can apply it to the next step… Image
Step two: after identifying your customer’s broad emotional need, use FREE tools to narrow down your nuanced language. (Because I like free stuff 😂). I use Thesaurus.com, but ChatGPT, Google, or even a dictionary will suffice. Image
Read 7 tweets
Apr 12
9 go-to ChatGPT prompts I use on the daily to write psychology-based ad copy. 🚀 Number 6 is my all-time favorite…
1 / Acceptance Prompt.

Give me 10 ad headlines (4-7 words long) that persuades [product] customers that they'll feel accepted with [brand] product.
2 / Esteem Prompt.

Give me 10 ad headlines (4-7 words long) that persuades [product] customers that they can increase their appeal with [brand] product.
Read 10 tweets
Mar 15
🤔 DID YOU KNOW: According to a recent study, “Researchers found that the brain regions involved in decision-making and emotional processing experienced significantly higher activity levels when participants looked at [feature-based] LP (logical persuasion) ads…”
“When participants viewed NI (nonrational influence) ads that depict a fun, vague, or sexy scene, these regions of the brain did not show activity levels that were as high as what the individuals experienced when they viewed the [feature-based] ads.”
“These results suggest that the lower levels of brain activity from ads employing NI images could lead to less behavioral inhibition, which could translate to less restraint when it comes to buying products depicted in the NI advertisements."
Read 4 tweets
Mar 8
😱 What if I told you that a simple emotional hack helped make De Beers into a $6B brand?

💍 In 1941, De Beers ran an ad with the iconic message: “A Diamond is Forever.”

The message increased the value of their brand almost overnight.

But here’s the kicker…
Just a few years earlier, the brand was struggling to stay relevant. Their audience thought diamonds were “luxury items”, fit only for the wealthy.

Only 10% of pre-WWII engagement rings contained diamonds. Customers just didn’t want them.

So here’s what De Beers did…
De Beers launched a massive campaign to transform their entire industry. But they didn’t try to sell a product…

They sold an EMOTION instead.

They sold the idea of symbolizing your relationship status with diamonds…and it worked exceptionally well.

Here’s how they did it…
Read 13 tweets
Mar 7
🚨Are you still using angles to test your creative ideas?

Millions of angles are tested every year, yet 99% of them will fail.

❌ Don’t test angles - test emotions!

Here’s the 9 emotional motivators customers use when purchasing (and how you can use them to score more sales!)
Acceptance - The desire for social connections, interconnectivity, and belonging. Customers in this mindset will often feel abandoned, alone, unsupported.

They respond best to messages of clarity, togetherness and community.

@calm does a wonderful job speaking to this mindset.
Esteem - The desire for respect, recognition, and appeal - especially physically. Customers looking for Esteem search for ways to be in the spotlight. Being noticed is of high value.

They respond best to messages of future attention.

Headway has some great examples of this.
Read 11 tweets
Mar 6
😭 Costs high?
😡 Engagement low?
🚽 Conversion rates in the toilet?

It’s not your media buyer…it's your creative.

🧠 Winning campaigns are built on ads that are psychologically built to convert.

Here's how I get consumer insights that supercharge my ads FAST ⬇️ ⬇️ ⬇️
1 / Start on Reddit.

1️⃣ Type in an industry-related topic.
2️⃣ Check the top performing posts.
3️⃣ Open the comments and read, read, read.

You're looking for information on what products are being referenced, what problems are being discussed, and who's discussing them. Image
2 / Move to social media.

There’s a right and wrong way to do this…

✅ Do read as many varied (positive and negative) social media posts from as many different platforms as possible.

❌ Don’t assume you know what your customers are saying.

✅ Do document your findings. Image
Read 5 tweets

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