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Yesterday, @MichelleObama announced she is partnering with a junk food company to sell sugar water to kids.
We must speak plainly: this is a cynical cash grab.
Kids don't need safer cigarettes. And they don't need safer sugar water.
They need leadership.
Here's the facts:
We must speak plainly: this is a cynical cash grab.
Kids don't need safer cigarettes. And they don't need safer sugar water.
They need leadership.
Here's the facts:
Mrs. Obama partnered with Juggernaut Capital Partners, a private company that specializes in "celebrity-driven" junk food brands and pharmaceutical products.
Juggernaut recently helped The Rock launch Zoa Energy - full of chemicals and sugar.
The pitch to Mrs. Obama was obvious and simple: we will make you a billionaire, using a tried and true formula of addicting kids to sugar and celebrity marketing.
killcliff.com/blogs/drinkhol…
The pitch to Mrs. Obama was obvious and simple: we will make you a billionaire, using a tried and true formula of addicting kids to sugar and celebrity marketing.
killcliff.com/blogs/drinkhol…
Mrs. Obama's business strategy is sound: get kids hooked early on an addictive product.
That has been Warren Buffet's core investment thesis and has been shown to make money...
Getting kids addicted to sugar water early is a great way to create lifelong customers...
That has been Warren Buffet's core investment thesis and has been shown to make money...
Getting kids addicted to sugar water early is a great way to create lifelong customers...
The nefarious thing of Mrs. Obama's strategy is she is branding sugar water (6 grams in every 8 ounces) as some kind of positive step for health...
This is moral cowardice to profit by hurting kids - pure and simple...
This is moral cowardice to profit by hurting kids - pure and simple...
It is shameful that Mrs. Obama's website actually cites the USDA sugar guidance to say it is "recommended" for children 2 years and up to consume added sugar.
In black and white, Mrs. Obama is saying it is "okay" for 2-year-olds to have added sugar.
In black and white, Mrs. Obama is saying it is "okay" for 2-year-olds to have added sugar.
These USDA guidelines, cited by Mrs. Obama to sell an addictive product, are a scandal.
95% of the committee who created them had a conflict of interest.
Mrs. Obama should be calling this corruption out, not using it to profit!
verywellhealth.com/dietary-guidel….
95% of the committee who created them had a conflict of interest.
Mrs. Obama should be calling this corruption out, not using it to profit!
verywellhealth.com/dietary-guidel….
These actions have deadly impacts: According to Harvard, sugary drinks lead to at least 180,000 deaths per year.
When is comes to liquids, there is no difference between "added" or "natural" sugar -- the liquid form wipes out the benefits of whole food.
hsph.harvard.edu/news/hsph-in-t…
When is comes to liquids, there is no difference between "added" or "natural" sugar -- the liquid form wipes out the benefits of whole food.
hsph.harvard.edu/news/hsph-in-t…
The rise in sugary drinks are a chief kids to the harrowing statistics we are seeing among children.
Today, over 40% are overweight/obese. ~17% of teens have fatty liver disease. And nearly 30% of teens have pre-diabetes (which IS cellular dysfunction).
upi.com/Health_News/20…
Today, over 40% are overweight/obese. ~17% of teens have fatty liver disease. And nearly 30% of teens have pre-diabetes (which IS cellular dysfunction).
upi.com/Health_News/20…
Studies funded by food companies argue for incrementalism.
The author of the notorious Food Compass told me that "we can't expect kids to move from Honey Nut Cheerios to broccoli. They need to go from Honey Nut Cheerios to Cheerios."
The author of the notorious Food Compass told me that "we can't expect kids to move from Honey Nut Cheerios to broccoli. They need to go from Honey Nut Cheerios to Cheerios."
https://twitter.com/bigfatsurprise/status/1622998851643666432
Mrs. Obama uses this same "incrementalism" logic to sell her product.
Instead of speaking plainly that we have a rigged system, she is arguing that parents should acquiesce and give kids "better" sugar water.
This is like saying kids need safer cigarettes.
Instead of speaking plainly that we have a rigged system, she is arguing that parents should acquiesce and give kids "better" sugar water.
This is like saying kids need safer cigarettes.
Leadership would be calling for Food Stamp funding to not go towards sugary drinks.
Leadership would be calling out the USDA recommendation for 10% added sugar.
Leadership would be calling our conflicts in nutrition studies, not using them to profit.
Leadership would be calling out the USDA recommendation for 10% added sugar.
Leadership would be calling our conflicts in nutrition studies, not using them to profit.
Mrs. Obama is demonstrating greed, not leadership.
Every journalist should be asking her two questions:
(1) How much is she making to sell sugar water to kids?
(2) Does she agree that it is "ok" for a child's diet to be 10% added sugar?
Every journalist should be asking her two questions:
(1) How much is she making to sell sugar water to kids?
(2) Does she agree that it is "ok" for a child's diet to be 10% added sugar?
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