Thread by @RomanEcom

AI will create so many new opportunities in 2023. How do I avoid being left behind as a #D2C operator?

Here is a thread 🧵of ideas I’m ideating right now as an AI dummy.

What am I missing?

#1: Cut customer service response times with AI-powered emails

Response time & conversion rate = directly correlated

Many sites use a chatbot to optimize response time, but this can lead to slower load times.

How do we get faster response times for email (e.g., for @LinjerCo)?

Here’s what I imagine:

1. Customer emails us: “Where is my order?”

2. Our system reads the email, sees sender, pulls up order info, pre-populates reply:

“Hey Roman. Your package will be delivered by FedEx on Sunday. It just left Pittsburg and is in transit to New York. Don’t worry, it’s on its way! 😊”

3. Human support agent checks over the response, makes necessary corrections, hits SEND.

4. Happy customer.

An AI-powered customer service email integration would be especially helpful during our peak season (Nov-Dec), where we usually hire a lot of temps to deal with the email volume.

It would save me at least six figures a year.

Does such a tool already exist???

#2: Unlock product ideas (the biggest lever) with ChatGPT and other AI tools

Idea-generation is a super common use of ChatGPT, but I wanted to share how much it helped us with Nutrition Kitchen.

We were trying to come up with a Chinese menu.

But because Nutrition Kitchen meals are macro-controlled, our team had trouble coming up with items containing enough protein.

Enter ChatGPT.

We fed it our prompt — 500 calories per meal, specific protein requirements — and it generated a great Chinese menu that we use today.

ChatGPT saved us hours of work!

But what about visual idea generation?

For example, with our jewelry line at @LinjerCo, I would love something that combines text prompts with uploaded images to create renderings.

Or what if you could upload photos of bestsellers (your own and your competitor’s) and the AI generates renderings for new products that you can use for inspiration?

Is there something that does this already?

#3: Write copy with ChatGPT — But what else is there?

We use ChatGPT to help us write:
• Video scripts
• Ad copy above our videos.
• Product copy
• Blog posts
• Social media posts

But what am I overlooking? What are other people doing?

#4: Chat prompts for painless localization

The most painful thing in eCommerce is localization (operationally, financially, legally... not just linguistically).

This has a lot to do with how your store is set up.

(I'll explain how our shops are set up and all the pain points.)

Our Nutrition Kitchen store is set up like this:

• Uses @ShopifyPlus
• One sub store per market: Singapore, Hong Kong, Dubai
• Each market has an independent store
• Setup is manual and time-consuming

Meanwhile, our @LinjerCo store is set up like this:

• One single @Shopify store
• Website is auto-translated by a third-party app
• Pricing requires many hacks and manual workarounds
• Not enough autonomy on the country level

Painful.

What if there was a chat-based tool that could make localization PAINLESS?

This tool would:
• Automatically build out separate Shopify stores for each country
• Let you apply changes across your stores through chat prompts

Prompt:

“Take the US store’s bestseller, set the price 20% higher in the Hong Kong store, 30% higher in the Singapore store. Feature the blue item in X markets and red item in Y markets.”

… and the system implements it for you.

Is anyone building something like this already?

#5 Fight policy-violating Amazon reviews with AI

Illegitimate 2- or 3-star reviews are the bane of any Amazon biz’s existence. 🤬

For example, people were leaving reviews about @weareknowbeauty without having bought the product. (They were complaining about the ingredients.)

Has someone built a tool that can identify and report reviews that are in direct violation of Amazon’s review policy?

Basically it would:
• Read through reviews with <4 stars
• Check them against the policy
• File a complaint if in violation

These are things we’d love to implement. Can they be done by AI?

Thoughts on other stuff I’m overlooking?

(I’ll share my progress on any AI we implement.)