You've finally got your high ticket eCom store set up, you've done everything right and by the book..
But there's just one MASSIVE problem - you're getting zero sales and you're completely stumped
Here are two reasons why you're not getting sales.
// THREAD // 🧵
1️⃣ - Trust
Listen, we're not selling $20-50 dollar gimmicky items here where we rely on impulse purchases, only for customers to later regret buying in the first place
You can get away with an untrustworthy website on that side of dropshipping, but certainly not in high ticket
We're selling items that cost at least $1,000, but ideally range from $3-10k.
The level of store design, look, and functionality heavily influences the trust the user feels even after being on your site for 10 seconds.
Facebook/TikTok Ads: "Do you want this completely unrelated product you weren't even searching for?"
Google Ads: "Here's the exact product, size, and color that you were looking for."
Why we use Google Ads in High Ticket eCom (and why you should too)🧵
Aside from Google being the most used search engine, there are unique benefits to using Google Ads that you can not get using other advertising methods.
Lower costs, better conversions, and unique features. We'll break down a few reasons why Google ads are king for high ticket.
1️⃣ - Lower Costs 📉
Let's use an example, a mountain bike product.
What stands out about Google Ads is that we can specifically target buying intent keywords such as "yeti blue mountain bike" and bid much higher than we could of otherwise.
I buy this massage chair for $4,350 from a supplier, sell it for $10,048 on my online store, and profit $4,700.
Without ever seeing or touching the product.
It's called "High Ticket Dropshipping".
Here's how it works:
Here is what I do:
1. I identify high price products (ideally over $3,000) with high demand. The higher the price, the more net profit per sale I make. I check demand using a keyword tool.
2. Once I find a great product, I identify the top suppliers in the US for that product.
3. I create a demo store on Shopify with some sample products, that way I come across professional and trustworthy.
4. I reach out to suppliers and introduce my brand and explain the value I will bring their business, and become an authorized retailer of their products.