Motor vehicle dealers DT Dobie and CFAO Motors Kenya (the seller of Toyota models) have merged their operations in a process that has resulted in job cuts as the combined business seeks to increase efficiencies and grow market share.
The companies have been operating independently for a decade despite their common ownership.
Japanese conglomerate Toyota Tsusho Corporation (TTC) acquired trading firm CFAO Group in December 2012, taking over its many subsidiaries in Africa including DT Dobie.
TTC already owned Toyota Kenya (recently renamed CFAO Motors) separately ahead of the buyout.
The motor vehicle dealerships in Kenya have now been merged to operate as CFAO Motors, with the former Toyota Kenya serving as the corporate head office and remaining with the business of selling its namesake Japanese vehicles including Prado models as well as Yamaha motorcycles.
It has relinquished the Hino trucks and Suzuki passenger car dealership to the operations of what was formerly DT Dobie, expanding its multi-brand portfolio that includes Volkswagen and Mercedes.
A source familiar with the matter said the merger has resulted in an unspecified number of job losses, with the terminations occurring last month.
The merged entity will have a market share of nearly 30 percent, according to data from the Kenya Motor Vehicle Industry Association (KMIA).
This will make it the second-largest dealer by unit sales after Isuzu East Africa which has a 44.7 percent market share.
CFAO Motors (the former Toyota Kenya) sold 3,084 units last year, giving it a 23.1 percent stake in the overall new vehicle market.
DT Dobie on the other hand sold 772 units, earning a 5.8 percent market share.
The changes at CFAO Motors are the latest major development in the new vehicle market after rival CMC Motors announced it is exiting the passenger vehicle business to focus on agricultural equipment.
The decision will see it relinquish the Ford and Mazda dealerships to rivals.
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The current-generation Subaru Outback has been on sale locally now for over two years, with sales continuing to pick up.
The Outback has been among the top-selling large SUVs for a while now, though it’s unlike the other top sellers in its segment as it’s not a body-on-frame seven-seat SUV. It’s instead a lifted wagon of sorts riding on a unibody platform.
Both the Volkswagen Touareg and Porsche Cayenne were initially developed in a joint partnership. As such, they share similar architectures and engine options. Yet, in the past few years, the divide between the two has grown wider.
The VW Touareg, for example, is more spacious with added shoulder and rear legroom. It’s equipped with better standard technology, like the Driver Assistance package.
The success of the new-generation Ford Ranger is forcing other dual-cab ute makers to step up their game in a big way.And while Toyota commands the top position in the sales charts month-to-month with the HiLux, it’s easy to rest on your laurels.
Given Toyota’s history of doing just enough with some of their products to get by, it kind of took us by surprise when Toyota announced a significantly revamped HiLux Rogue.
Toyota has overnight revealed its tougher-looking and more powerful flagship HiLux, due here this year. The Toyota HiLux GR Sport has what the brand calls a Dakar-inspired design, and will be the most powerful diesel HiLux it has ever offered locally.
The GR Sport continues to use a 2.8-litre turbo-diesel four-cylinder engine like most HiLux models, but with power and torque boosted by 10% to 165kW and 550Nm respectively. Toyota says the extra grunt comes courtesy of revised turbo-supercharging and fuel injection control.
Every brand needs a flagship. Volkswagen dabbled in the rarefied air occupied by the S-Class with the Phaeton, and it flirted with supercars through concepts like the Nardo, but it’s settled on the Touareg as its halo car.
Now into its third generation, the Volkswagen Touareg has morphed into a rival for the BMW X5 and Audi Q7, and a standard setter for the Volkswagen brand.
Isuzu to sell Eliud Kipchoge Limited Edition pick-ups at over Sh9m.
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Isuzu East Africa says its special double cabin pick-up made to honour Kenyan long-distance runner Eliud Kipchoge will be priced at more than Sh9 million.
The dealer will produce only 159 units of the vehicles to mark Mr Kipchoge’s feat of completing a marathon in less than two hours in Vienna in October 2019.