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May 11, 2023 17 tweets 7 min read Read on X
BREAKING: Linda Yaccarino is in talks to become the new CEO of Twitter, according to people familiar with the situation.

- WSJ Image
Ms. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising.
As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.

This could be key as Twitter starts to get into the streaming business
We called this a few hours ago when discussing with our subscribers. ImageImage
Watch her interview with Elon last month!
Image
In that interview, Elon Musk heard a surprising applause from advertisers as he said “Freedom of Speech is paramount”

Even if it means losing advertising dollars from organizations that don’t believe in that.

He also talked about how bad Twitters Ad targeting had been. They JUST added the ability to have your ad next to a keyword after he got there.

Elon had previously given more details about this in a previous Twitter space in December.

Summary of the interview via @garyblack00

1/ TWTR mission = freedom of speech

2/ Freedom of speech is not freedom of reach

3/ Elon assured advertisers TWTR had safeguards to prevent inappropriate speech being located next to ads

4/ Community notes another safeguard to… twitter.com/i/web/status/1…
Elon has a well documented history of working with female leaders like Gwynne Shotwell

Hopefully he finds similar chemistry with @lindayacc
During the takeover when Elon had little support, she was one of the only people in the media rooting for him

“He can learn advertising,” Yaccarino said. “Give me a break, I think we can teach him.” And Yaccarino encouraged the ad industry to be part of that solution.… twitter.com/i/web/status/1… Image
Linda's Linkedin Profile
Her Post about Twitter 2.0 after #possible2023 The MMA Global POSSIBLE con...
Notable Experience:

1) At NBCUniversal, she currently serves as Chairman, Global Advertising & Partnerships

2) She sat on his President Trumps Council on Sports, Fitness and Nutrition

3) She is Global chair of YMU, a British talent-management group.

4) She is Chairman of the… twitter.com/i/web/status/1… Image
And as the media tries to FALSELY give credit to @karaswisher for calling this first, our subscribers know it was actually us.

Check the time stamps 😉 ImageImageImage
Another sign that may point towards Linda as the candidate is that in the BBC interview on April 11, Elon seemed to indicate it was difficult to find someone willing and able to do the job - "it's a hard job". He met up with Linda in Miami the next week, on April 18th.

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More from @xDaily

Jun 13
NEWS: Stanford internet Observatory (SIO) is shutting down.

‘Twitter Files’ revealed that SIO actively collaborated with Twitter to suppress information they knew was factually true. Image
Stanford Internet Observatory’s Virality Project had countless people—mostly Stanford students—reporting millions of Twitter posts that didn't comply with theirstandards.

Even posts that were factually true faced censorship if they didn’t conform to the subjective whims of SIO officials.Image
Read more about SIO here stanfordreview.org/stanfords-dark…
Read 4 tweets
Nov 29, 2023
Elon to advertisers who bail on twitter because of his tweets. “Go. Fuck. Yourself.”

The "Hi Bob" was targeted at Disney CEO Bob Iger who is in the audience and has paused advertising on X.
In march earlier this year, Elon thanked Disney, Apple for Remaining Two of Twitter’s Biggest Advertisers

Both have paused advertising on the platform.
Read 4 tweets
Oct 27, 2023
NEWS: Here's what Elon told 𝕏 staff at the all-hands meeting:

- X is aiming to roll out full payment+financial services by end of 2024
- Creator payouts will increase "significantly"
- X could launch a dating feature
- X's video player will be integrated into TVs
Image
More from what Elon told X staff:

- X is seeing >500 million posts and over 100 billion impressions per day
- Elon thinks X can build a viable LinkedIn competitor via @XHiring
- X is rapidly achieving feature parity with Youtube in its video player, and could exceed it.
Elon said that X's progress over the past year may be the fastest change out of any internet company.

After the meeting, Linda published this blog post looking at the progress so far: blog.twitter.com/en_us/topics/c…
Read 6 tweets
Sep 28, 2023
NEWS: Here's the highlights of Elon's roundtable with Jewish leaders discussing X, free speech, Antisemitism and the recent ADL controversy.

🧵

Elon started by pointing out views on Antisemitic content are down >>30% since the Twitter acquisition. Image
Elon: Multiple third parties, using full data sets, have also concluded the same that impressions on Antisemitic content is down.

Elon challenges anyone who claims the opposite to provide evidence.
Elon points out that Walter Isaacson, who apparently is Jewish, spent 2 years following Elon and speaking to his contacts. Walter didn’t find any evidence Elon is Antisemitic.

Elon also says he first visited Israel when he was 13.
Read 20 tweets
Sep 12, 2023
NEWS: FBI and White House coerced social media platforms into removing posts, appeals court rules. Image
It also said the Centers for Disease Control and Prevention likely violated the First Amendment, though its actions were "not plainly coercive."
According to the appeals court, the agencies are forbidden from taking actions "formal or informal, directly or indirectly, to coerce or significantly encourage social-media companies to remove, delete, suppress, or reduce, including through altering their algorithms, posted social-media content containing protected free speech”
Read 4 tweets
Sep 11, 2023
NEWS: Walter Isaacson on what he saw at X/Twitter HQ as Elon took over last year.

🧵

Elon had his cousins Andrew and James Musk and more from the Tesla AI team go over lines of Twitter code. Elon himself was sat with a laptop looking at the code. Image
This was when they decided to fire 85% of the staff - the remaining team needed to go “all in” and Twitter 2.0 would no longer prioritize “psychological safety” or remote work as 1.0 had.
One of Elon’s team came up with the idea that Elon shouldn’t simply fire all the staff. The team should be asked if they want to go all-in, because it was going to be hardcore.
Read 22 tweets

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