Read on Twitter
The Steve Jobs of web3 is here. His name is @frankdegods.
Here’s how he’s using Job’s playbook to build an Apple-like brand.
1/15
Here’s how he’s using Job’s playbook to build an Apple-like brand.
1/15
Frank has a few tricks up his sleeves and is the best at keeping us on our toes.
Like Steve Jobs, he is a master at turning curiosity into attention and demand.
Here are 6 core values he focuses on.
2/15
Like Steve Jobs, he is a master at turning curiosity into attention and demand.
Here are 6 core values he focuses on.
2/15
1️⃣ Customer Experience
Despite hiccups in the early days, Frank is obsessed with Customer Experience.
• Seamless bridging from Solana to Polygon
• BTC Degods trading channel
• Multiple legendary IRL events to entertain his holders
• First to admit the f*ck ups
3/15
Despite hiccups in the early days, Frank is obsessed with Customer Experience.
• Seamless bridging from Solana to Polygon
• BTC Degods trading channel
• Multiple legendary IRL events to entertain his holders
• First to admit the f*ck ups
3/15
https://twitter.com/DeGodsNFT/status/1637026147044315139
Here's Steve Jobs sounding like @frankdegods
• You can please some people, but not all the time.
• Start with the customer experience and work backwards
• Steve admits his early mistakes
AKA
We tried some shit.
We learned some shit.
Now we're trying some new shit.
4/15
• You can please some people, but not all the time.
• Start with the customer experience and work backwards
• Steve admits his early mistakes
AKA
We tried some shit.
We learned some shit.
Now we're trying some new shit.
4/15
2️⃣ Keep it Simple
Jobs was bullish on simplicity.
So is Frank. Everything he does is easy to understand.
The simpler it is for new potential buyers, the more likely they will buy.
He studied Apple like a Fanboy, and his behaviour reflects just that
5/15
Jobs was bullish on simplicity.
So is Frank. Everything he does is easy to understand.
The simpler it is for new potential buyers, the more likely they will buy.
He studied Apple like a Fanboy, and his behaviour reflects just that
5/15
https://twitter.com/frankdegods/status/1652917700145074176
Simplicity is key to the Dustlab ecosystem, and it's clear to see when you look at the y00ts.
Here's an extract from the y00ts artwork documentation. It's simple yet highly effective.
Branding has to feel effortless to be understood by the masses. That's what y00ts is.
6/15
Here's an extract from the y00ts artwork documentation. It's simple yet highly effective.
Branding has to feel effortless to be understood by the masses. That's what y00ts is.
6/15
3️⃣ Innovate and differentiate
Apple was the 1st fully touch-screen phone. People thought Jobs was crazy.
Frank is always willing to push boundaries. And many people think he's crazy.
He bridged y00ts to Polygon, a risky move and the first significant collection to bridge
7/15
Apple was the 1st fully touch-screen phone. People thought Jobs was crazy.
Frank is always willing to push boundaries. And many people think he's crazy.
He bridged y00ts to Polygon, a risky move and the first significant collection to bridge
7/15
https://twitter.com/y00tsNFT/status/1640583103466053633
To succeed, innovation must be accessible, simple and attractive.
The Polygon riding was a seamless experience with only a few clicks needed.
It ticked all the boxes.
• Innovative
• Different
• Simple
It may remind you of the launch of the very first iPhone.
8/15
The Polygon riding was a seamless experience with only a few clicks needed.
It ticked all the boxes.
• Innovative
• Different
• Simple
It may remind you of the launch of the very first iPhone.
8/15
https://twitter.com/y00tsNFT/status/1639842913147568129
4️⃣ Emotional connection
No brand is more robust than y00ts right now with web3 content creators.
The art is top-notch, friendly to the masses, and the community is tight-knit.
Frank is storytelling Degods and y00ts journey like no other.
9/15
No brand is more robust than y00ts right now with web3 content creators.
The art is top-notch, friendly to the masses, and the community is tight-knit.
Frank is storytelling Degods and y00ts journey like no other.
9/15
https://twitter.com/frankdegods/status/1653851210544451585
Frank understands the power of community better than most.
DeNYC was a prime example. The Degods/y00ts events were unlike no others.
From Epic parties to shoeys and treasure hunts, it had it all.
Holders left NYC feeling like they were part of something special.
10/15
DeNYC was a prime example. The Degods/y00ts events were unlike no others.
From Epic parties to shoeys and treasure hunts, it had it all.
Holders left NYC feeling like they were part of something special.
10/15
https://twitter.com/SolanaaMo/status/1647309295149629442
5️⃣ Build a strong brand
Frank understands that building a brand is difficult and puts in the work.
Degods and y00ts have always been "Different"
• World-Class website design
• Constantly building in public
• Innovative at all costs
• Heavy focus on community building
11/15
Frank understands that building a brand is difficult and puts in the work.
Degods and y00ts have always been "Different"
• World-Class website design
• Constantly building in public
• Innovative at all costs
• Heavy focus on community building
11/15
One thing Frank is not afraid of is supporting his holders.
A simple look at his feed shows you how much he values every one of them.
He will RT any Degods or y00ts content to show he supports his supporters.
12/15
A simple look at his feed shows you how much he values every one of them.
He will RT any Degods or y00ts content to show he supports his supporters.
12/15
6️⃣ Focus on quality
Franks wants to deliver the best work possible every time.
• Degods art was subpar. The team worked for months on upgrading it.
• Y00ts art is already great, but you can also upgrade it.
• The branding of both brand is top-notch
13/15
Franks wants to deliver the best work possible every time.
• Degods art was subpar. The team worked for months on upgrading it.
• Y00ts art is already great, but you can also upgrade it.
• The branding of both brand is top-notch
13/15
https://twitter.com/LoopxNFT/status/1655713856059068419
It's never easy to disappoint your community, but Frank will not ship something if it's not up to the standards he set himself to.
The y00ts reveal was delayed by weeks, but it was worth it to him.
It's best to deal with temporary FUD than below-standard art forever.
14/15
The y00ts reveal was delayed by weeks, but it was worth it to him.
It's best to deal with temporary FUD than below-standard art forever.
14/15
💭 Final thoughts
From failed launch to a top 5 project in the world, Frank and his team have had a crazy ride.
I can see why so many love him and also hate him.
A polarizing figure but nonetheless refreshing to have.
I am grateful for his commitment to excellence.
15/15
From failed launch to a top 5 project in the world, Frank and his team have had a crazy ride.
I can see why so many love him and also hate him.
A polarizing figure but nonetheless refreshing to have.
I am grateful for his commitment to excellence.
15/15
That's a wrap; thank you for reading all the way through 🫡
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