If you’re a creator, you’ve probably been told that you need to ‘niche down to blow up’
It’s true that targeting a narrow audience gives you a better chance of growing your channel
But, how do you actually figure that out? 🧵
Why would we even bother finding a niche?
It’s easy to tell ourselves that we’re missing out on views and engagement if we niche down too much, but really, you want to find the right people who stick around and engage with your content long term.
There are (broadly) two ways people eventually find their niche: using the architect approach, or the archeologist approach.
The architect is someone who carefully plans everything in advance of laying their first brick (aka making their first video lol)
I've read pretty much every book on productivity and time management - here are my top time management tips that I genuinely use 👇
🕰️ We own all of our time
At any given moment we're doing what we most want to do. If we decide to play WoW or scroll twitter like a wasteman then we can't say "I don't have time to workout".
We're all in control of our time and choose how to prioritise it.
👍 Hell yeah or no
It's okay to say no.
If someone asks me to do something and I'm not like "hell yeah" then my default position is to say "nope, I'm not gonna do this".