Daniel Kenitz Profile picture
May 29 7 tweets 2 min read Twitter logo Read on Twitter
Five sons dead.

In the 1860s, the War Department alerted Abraham Lincoln that a Mrs. Bixby had lost FIVE SONS in the civil war.

So he wrote her a sympathy note.

Here's what Lincoln, our best presidential letter-writer, said: Image
Dear Madam,--

I have been shown in the files of the War Department a statement of the Adjutant General of Massachusetts that you are the mother of five sons who have died gloriously on the field of battle.
I feel how weak and fruitless must be any word of mine which should attempt to beguile you from the grief of a loss so overwhelming. But I cannot refrain from tendering you the consolation that may be found in the thanks of the Republic they died to save.
I pray that our Heavenly Father may assuage the anguish of your bereavement, and leave you only the cherished memory of the loved and lost, and the solemn pride that must be yours to have laid so costly a sacrifice upon the altar of freedom.
Yours, very sincerely and respectfully,

A. Lincoln
I find it funny that he mentioned "weak and fruitless" words. Yet we're still reading this letter today.

Your words aren't weak and fruitless. Today or any day.

#keepwriting

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More from @danielkenitz

May 30
A lot of freelance writers are introverts who dread negotiating.

Even after 10+ years of freelancing,

Asking for $$$ still gives me the heebies.

Here are 3 principles I used to raise my prices from $75/hr to $150/hr on Upwork with zero awkwardness:
Principle 1: Your Personal Floor

For several weeks, I used @toggltrack to review two things:

-How much I was charging each client
-How much time I spent on the client that week

Using simple division gave me an hourly rate per client.
Why bother?

Suddenly I knew what my time was worth.

Why charge $75/hr on Upwork if I was charging a business $150/hr to write their blogs?

You don't give yourself a raise by accepting LESS valuable work.

Putting a "floor" on my work gave me the confidence to ask for more.
Read 11 tweets
Mar 18
CarDealershipGuy is an anonymous Twitter account with a highly specific niche...

...and 300k followers.

How'd he climb to mainstream success with a niche like that?

Here are 8 types of tweets that make him a success:
1. "Mission statement" Tweet

Your mission statement is your unique way of looking at the world.

It's why people come to you instead of Google.

A strong opinion separates you from generic, AI-style content.

My homework: summing mine up in one tweet.

Here's CarDealership's:
2. Niche expertise

Goes without saying, kinda.

If you don't write what you know, you're doomed to generic content.

But CarDealershipGuy clearly has experience in trend-following.

People follow him like he's a news source in and of himself:
Read 12 tweets
Mar 17
"Star Wars" (1977) is a masterclass on "hero's journey" storytelling.

But it's not the *plot* that sells the story.

The appeal of Star Wars hinges on THIS shot.

Here's why. (And what might be missing from your story) Image
First, a brief background on the "hero's journey."

The basic format is this:

* Ordinary world, ordinary person
* Called to great destiny
* Refuses call
* Meets mentor / Assisted by supernatural element
* Put through "ordeal"
* Final confrontation
You can see this in great stories everywhere:

* Harry Potter, an ordinary kid called to a great destiny
* Neo, an ordinary office worker given a great secret
* Luke Skywalker, an ordinary moisture farmer dreaming of adventure
Read 18 tweets
Mar 9
Writing a snappy blog intro can be excruciating work.

But it doesn't have to be.

Use this cheat sheet of 7 creative intro templates

(+ live examples from professional content writers:) 🧵
1. Curiosity Gap - Context - What's Next?

Great for: Anything in first person

Author: @kat_boogaard

Open with an intriguing, out-of-context image. Do nothing else. Just pull the pin and toss in the grenade.

THEN do context.

Here, Kat starts with the image of $300k:
2. Relatable detail - State of play - Poke the pain

Great for: Everyday tips and advice

Author: @wordswithalyssa

This one sucks you in with a light, relatable detail, then pulls the wool from under you.

"Hey, [relatable detail]? Well, here's why that's bad."

Sneaky, sneaky.
Read 11 tweets
Jan 17
99% of people scroll past your tweets.

But not @ItsKieranDrew 's tweets.

He's used startling hooks to gain 1000,000 followers.

Here's how his writing stops you in your tracks:
@ItsKieranDrew ✏️The "First-Act Disturbance" Approach✏️

Kieran has read a lot about storytelling, and it shows.

How do you start a good story?

With a DISTURBANCE.

Here's his most viral Tweet: "You're destroying your body."

He puts us on our heels off the bat, which earns our interest.
@ItsKieranDrew This isn't exclusive to Twitter hooks.

It's been around since Gilgamesh.

Classic storytelling starts with a disturbance off the bat:

📚Frodo inherits the ring
📚Marley's ghost visits Scrooge
📚Odysseus' ship veers off course

All great stories are comeback stories.
Read 19 tweets
Nov 15, 2022
Early on, if Upwork clients didn't hire me, I didn't make money.

So I got good at sending proposals.

Here are the freelance proposal rules I use to land repeat clients:
🧵
First: why can I tell you about this?

I made my living off of Upwork for many years.

Though I don't use it as much anymore,

it's still the place I go when I need to find people who are hiring.

After about a dozen proposals, I know I'll have legit leads.
✏️1. Address their situation off the bat.

First challenge?

Someone posting on Upwork is FLOODED with proposals like yours.

So skip right to it. Address:

✅The problem that made them hire someone
✅How you would solve that problem

Put your social proof / cred at the BOTTOM.
Read 9 tweets

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