Doug Landry Profile picture
May 30 20 tweets 9 min read Twitter logo Read on Twitter
🚨 GOP LAUNCH REVIEW🚨

First images of Ron DeSantis' first event as a candidate are out!

My knee-jerk reaction is: mediocre at very best.

Will link my earlier threads about this weird venue choice below

Follow this thread for ~MORE INSIGHT + WISDOM~

🧵🧵🧵#DeSantisAdvance ImageImageImage
first, if you're wondering

"hey, is that a relatively small, low-ceilinged church sanctuary that Ron DeSantis' team picked for his huge launch event, against both the law and basic common sense?"

yes, yes it is. Read more about that in this thread...

Of course, the DNC has shown up with its video truck, as is to be expected

This chartered Gulfstream IV that just landed in DSM about 20 mins ago is almost def the good governor - not a ton of folks flying from TLH > DSM, and it's got a flight plan scheduled to go to SUX tonight (Sioux City, DeSantis' first stop of four tomorrow)

(paging @noahmtweets) ImageImage
Gulfstream registration # N102BQ is not a bad way to get around, if you ask me ImageImageImage
okay back to the event itself

the problem w/ the GIANT AMERICAN FLAG is that your tight shot for TV - inside the yellow box - the image that will be used by the media today and ostensibly be displayed in the Smithsonian after your two terms in office is...

two ginormous stripes Image
Don't get me wrong, you will find no bigger fan of giant American flags than one Mr. Douglas B. Landry, but used this way makes it look like you're appearing in front of a circus tent on TV

ok so we are working with a maximum capacity crowd that you might see at a moderately contested campaign launch for State Senate, more or less

(i also counted the chairs and got roughly this same # - it's 30 seats wide by about 10-12 rows deep)

you really gotta hand it to these guys - their dedication to absolutely atrocious lectern sign design is unmatched and consistent..there's about 2 nanometers of margin on those top edges

Image
As far as I can tell, they're just using the church's built-in stage lighting with no modifications/augmentation which...is definitely a choice.

I guess if it's good enough for Pastor Jesse (my good friend at @jessthenewman) it's good enough for anyone!! ImageImage
And we're underway...

Circus stripes: ✅
Mediocre lighting: ✅

(this is a screenshot from their own livestream on Rumble here: rumble.com/v2r0dq3-govern…) Image
And the circus stripes aren't even close to straight

(but I must admit that 5-12345 is a pretty easy-to-remember text short code, though)

Ron is working off paper - no teleprompter - but he's looking down about 40% of the time Image
Their own in-house feed they're using for quick clips is on an extreme angle and shaking a ton

(but at least the lighting looks better here)

Just a dynamite setup if you are running for President of the Republic of Poland

here's a decent still image during remarks

what do y'all think? Image
i have seen enough

no major disasters & there were no protestors, so it wasn't a F

but it was definitely at best a C-

easily the worst launch yet - by any measure a big notch down from Haley / Scott and even Asa Hutchinson

Bad venue choice. Small crowd. Low energy. Not good. ImageImageImage
i truly do not understand his team's choices so far

they had 2 things that a lot of campaigns don't: time and money

just take the time to find the right place and build a crowd, and spend the money to make it look good

Asa frickin' Hutchinson figured this out - but you can't?
these are bafflingly bad decisions on optics / staging / advance-y type stuff so far

either they are dumb (always a possible explanation in life)

or alternatively: they don't think it matters / don't care

I guess we'll find out who's right

[spoiler: they're not right]
IN CONCLUSION, they have ten more stops in Iowa / NH / SC over the next 72 hours, so SURELY this well oiled machine has things well in hand and it'll all be even better from here on out... Image

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More from @dougblandry

May 30
Welcome to the first real Ron DeSantis campaign day, where they've chosen a small church venue in W. Des Moines for a "kickoff" event - that ostensibly will send him straight to the WH.

I've QT'd yesterday's thread on this choice also but I have some NEW THOUGHTS TO SHARE

🧵🧵
DeSantis has already had to quietly switch venues for this first in-person event - which is a mess because it's a HUGE moment in the history of any campaign.

The "first event" on camera is so important for setting the tone.

Here's Biden's in 2016 in PGH on his way out to IA ImageImageImageImage
the Pittsburgh stop drove a day of coverage while we were in IA setting up - we had laid out a ambitious schedule of 2 days/4 stops, with speeches at each. All were large + centrally located venues.

I don't think that DeSantis' team exactly went out and found the "A" venues: ImageImage
Read 18 tweets
May 29
Early indications are that the DeSantis advance team is already facing challenges for their first in-person 'kickoff' event in Des Moines tomorrow

They already quietly moved venues from a huge "RecPlex" (from their original release) to a megachurch (website now)

🧵🧵🧵!

[1/?] ImageImageImageImage
Now, listen, it could mean that the crowd got too big!

But I don't think so.

As far as megachurches go, the Eternity Church is more like a mediumchurch amirite?

These are the only photos I could find, but you get the idea. Not so big.

[2/?] ImageImage
(and as an aside, I'm getting some "mega" Koresh vibes from Pastor Jesse from Eternity Church)...

[3/?] ImageImageImage
Read 8 tweets
Mar 10
The advance work for Ron DeSantis' first-ever campaign-ish appearance in IOWA is surprisingly coming out between medicore and hot garbage

a few THOUGHTS on this mess because I enjoy this stuff entirely more than I should and this is cheaper than therapy

🧵🧵 (1 of 800 etc etc) ImageImageImageImage
First things first, the positive:

This is a healthy crowd, especially for a Friday morning.

It's not "thousands" like this guy says but it's definitely 800 to 1k or so.

That said, Joe Biden also drew a ton of people to his 1st stop in Iowa - which was a Tues in April '19 in Cedar Rapids, The City of Five Seasons™

(I'm a little biased here but I thought this looked acceptable to good, considering we only spent approx $11 U.S. dollars on this) ImageImageImageImage
Read 8 tweets
Feb 21
The advance work and optics on Joe Biden's Warsaw speech are just flat out amazing

Simply cannot do it better

And the President's speech matched the staging in strength & tenor

10/10 no notes etc

...ok well some notes BUT THEY'RE ALL GOOD NOTES:

🧵🧵🧵🧵🧵🧵 ImageImageImageImage
What do you do if you found THE MOST AMAZING site, but the tight shot would be an ugly black glass arch?

Do not despair - just print a banner of what you WISH it was.

In this case, a quaint wooden door wrapped by a huge gradient arch of UKR colors to perfectly fill the hole ImageImageImageImage
I love The Door. I hope someone cuts out The Door and brings it home to America.

Put The Door in the Biden Presidential Center & Amtrak Station in Wilmington, DE (opening 2032)

Also, I believe The Door (fake) is supposed to evoke the door (real) from last year's Warsaw speech ImageImage
Read 5 tweets
Feb 20
Good morning and Happy Washington's Birthday

Oh and Joe Biden went to Kyiv

This is amazing - some notes on the most significant trip of his Presidency thus far:
Starting with, how is "secret trip to Ukraine" compatible with already custom plaques embedded in the masonry? Would love to know how this worked.

(also where does the QR link to?)

Don't worry, the custom plaque guy with the Very Top Secret clearance also does the custom stationery:

Read 35 tweets
Feb 15
Good morning and welcome to the first GOP presidential launch event of the cycle (not counting that...situation...at Mar-a-Lago)

I'm gonna keep all my *expert* & valuable commentary to this 🧵 so that I keep the follower loss to mere dozens

#NikkiHaley #NikkiHaley2024
Loading your crowd riser 45 mins before the speech is set to begin is a bad idea - sure, more time to pick out the very specifically diverse crowd (as they've done here) but way more time for those folks to get tired/lock their knees - they'll be worn out by stage time
They're gonna get there on crowd for sure.

And you know what, sometimes that's all that matters.

Read 32 tweets

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