Hearing from a few teams who are scrambling to get a marketing strategy in place before we go parabolic.
You're fine. If you're struggling with narrative and positioning here's what to do in the next 30 days.
Plus 1 thing you absolutely should NOT do:
1) Founders: start tweeting every single weekday.
Four single posts, one long post.
No excuses. Drop whatever it is you're doing, stare at the screen, get it done. Marketing leaders: literally sit next to your CEO and encourage them.
Pat them on the head. Give them treats.
An A++ personal feed should look varied, with some mix of:
- explainers
- insights / "takes"
- shilling your project
- media (video, pictures)
- retweets of your partners & ecosystem
If you are just doing 1 content vertical, challenge yourself to vary it up. Do one type a day.
"White House confirms US has intelligence on Russian anti-satellite capability"
Here's what would happen if an adversary took out America's global positioning system:
(+ why you should have 30 days of supplies)
People are sleeping on the threat of anti-satellite weapons.
Even the White House downplayed the threat.
Spokesman John Kirby said it was "troubling," but claimed no immediate threat and that anti-satellite weapons couldn't cause physical destruction on Earth's surface.
So why then are anti-satellite weapons so "troubling?"
Because destroying GPS--a constellation of 31 satellites owned and operated by the US government--would send us back to the stone ages.