Jon Wu Profile picture
May 30, 2023 26 tweets 5 min read Read on X
In 2017, I interviewed with Elizabeth Holmes to be Head of Finance at Theranos.

I'm convinced I learned more in those 45 minutes than I did in 10 years of school and work.

Today, she reports to federal prison to serve out an 11 year sentence for fraud.

Time for a story 🧵:
It was May, 2017. I'd just finished classes at Harvard Business School and I'm in Florida for some pre-graduation beach time.

I get a call in the car from my finance professor.

"What are you doing after you graduate?" he asks.

Not sure, I say.
He continues: "Well, I've been helping out an amazing entrepreneur, and you have to meet her."

Oh? Who is she?

"Her name is Elizabeth Holmes."

A pause.

The Theranos lady?? I thought that company was a fraud.

"Trust me. It's not. Don't lose this opportunity."
I left that call wildly confused.

It had been over a year since John Carreyrou's investigative report in the Wall Street Journal.

It was a known fact that the product didn't work. It was as good as a cardboard box.

And not only that--they were being sued by everyone.
And I mean everyone. Walgreens, the FDA, the SEC, her investors.

Then I get another call. It's a senior professor at HBS. Someone who sat on the boards of major healthcare companies.

"I've been personally coaching Elizabeth through this difficult time. You should join."
Now I'm like, okay.

This obviously seems like running into a burning building.

On the other hand, multiple highly credible men are now telling me to give it a shot.

I have to do it for the story if nothing else, right?? So I get on a plane and stay at the DoubleTree Palo Alto.
The next morning, I pull up in my Uber to this, their headquarters for which they were reportedly paying $1 million a month: Image
I go through the rigamarole of signing in, and look around. There are maybe 17 people on this gigantic campus. Eerily empty.
The HR manager shows me the Edison device. He clicks it on, the screen flickers to life, some gears and widgets whirr inside.

"This is for demonstration only. The machines that draw blood are in the laboratory."
He shows me the cafeteria: "We like to do events for our employees, lunches and whatnot--culture here is great."

(This is the cafeteria that presumably served as the backdrop for the infamous "FUCK YOU, CARREYROU" chant).

He sits me down in a small conference room.
I sip a bottle of water, anxiously awaiting Elizabeth.

Here's what I expect as she walks in: a defensive stance, arms crossed, sternly protecting Theranos's honor.
Like her Jim Cramer interview paraphrasing Gandhi:

"First they think you're crazy, then they fight you, then all of a sudden you change the world." Image
Then Elizabeth walks in. She's calm, collected, self-assured.

She wore her signature look: black turtle neck, hair pulled in a bun, unblinking, laser-blue eyes.

And that deafening baritone of a voice:

"Hi Jon, I've heard so much about you." Image
As the interview drones on, I become increasingly aware of one fact:

Nothing about her indicates she was born on Earth. She deftly wound her way through my concerns with utter confidence:
"I know I've made some mistakes as CEO.

In fact, I haven't been a good one, and it's gotten us in trouble.

We shipped the product too early, and despite having hundreds of patents, we didn't execute correctly.
"Theranos is my life. I've been living this company since I was 19 years old. I don't have friends, I hardly see my family--I don't have 'a life.'

I was put on this planet to do one thing, and that's to make blood testing as easy to get as buying a Coca Cola.
"Right now, I don't know who to trust.

I need someone to trust.

Someone who can help me become the CEO I know I can be.

And I think that person...

...is you."
I was stunned.

1st reaction: "Me?? A newly minted business school graduate? To functionally be CFO?"

2nd reaction: "But...why not me? I can save this company."

3rd reaction: "Holy fuck this person is a sociopath."

4th reaction: "...I want her powers."
If you think of personality falling on a spectrum:

- One side being fully authentic
- The other being fully manufactured

The spectrum curves around like a horseshoe, such that the ends look remarkably similar.

For the life of me I could not tell which end she fell on.
I didn't take the job. But what did I learn?

1) People need to feel needed.

We all crave affirmation, attention, and love from authority. We project our desire for parental affection on people all around us.

We want to be blessed. We want to kiss the ring.
The week I interviewed, Theranos had poached a senior director from Abbott Labs.

Imagine what she was capable of at the peak of her powers.
2) Utter dedication is terrifying and seductive.

I am convinced Elizabeth didn't profit to the level of an Adam Neumann or Jeff Skilling or Bernie Madoff.

If she was a fraud, then she was her own victim.

Near the end, she gave up nearly all her equity to prove her commitment.
3) Stories can raise armies.

Who knows in the end what was ultimately fact or fiction?

Elizabeth was able to be a black hole for talent and capital, all because of an elaborate and *compelling* story.

In June 2017, Fortress lent Theranos $100 million backed by its IP.
Postscript:

A few months later, I was sitting in WeWork (irony of ironies). A call came in: "Elizabeth Holmes' assistant here--can I patch her in?"

Sure.

"Jon--I want to say I think you were one of the most talented people I've ever met.
"And I want you to know, if there were *any* role at the company you might be interested in--operations, product--I would be happy to have you.

If not, please let me know when you're in the Bay again. I'd love to buy you a drink."

The next one'll be on me, Elizabeth.
If you enjoyed this shoot me a follow @jonwu_ and give the top tweet an RT.

I write about crypto, tech and finance with the occasional run in with generational fraudpreneurs.

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More from @jonwu_

Nov 19
I've been doing free content coaching sessions for founders all week.

Here's the advice I find myself repeating:
First, if you want a free X coaching session, DM me! I try to do 2-3 free sessions a week. Now onto the advice:

1) Every tweet must stand on its own.

1 tweet, 1 story, with clear context and concrete "why should you care" right at the top.
2) Legibility is the whole game

People have milliseconds to give you. If a tweet doesn't instantly tell a stranger what it's about, it's getting skipped.

Vague hooks ("we did a thing," "probably nothing," "👀") are not acceptable in 2025.
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it's 7am, i'm in a farmhouse in tuscany, wife and baby are sleeping

here are 10 things you can do to tweet better:
no links or @ in top tweet

everyone knows this but the reason isn't exactly that the "algo depresses you"

it's that the algo wants engagement and if you send people elsewhere almost by definition their probability of engaging with your content goes down
(remind me to do a whole thread on algo myths)
Read 15 tweets
Sep 28
I've gotten 300+ DMs in the last 48 hours.

Some are amazing! Some are...bad.

Here's how to write great cold outbound:
Let's start with what not to do. Do not write:
- gm / hi / yo
- let's connect
- dm-ing you (this one puzzles me the most)

With no further context.
This might seem obvious but this is 95% of DMs that I get. If this is you, sorry I'm not sorry--you have to do better.

Because how is someone supposed to help you if you tell them nothing about yourself or what you're looking for?
Read 9 tweets
Aug 21
I am once again begging you not to squander your startup's announcements.

You only come out of stealth once.
You only launch a product once.
You only raise a Series A once.

Here's how not to fuck it up:
First, you better get your vision and positioning correct.

As Doug Leone says, "If the vision is wrong, we're all going home."

If you don't have rock-solid positioning and you're poor, ChatGPT "help me build my brand pyramid" and follow the prompts.

Otherwise call @ettinger.
Next, announcements are mostly a coordination and context problem.

Get your whole team in one room and sort them by most competent to least. Who is the best project manager on your team?

Doesn't matter what their role is. They need to be competent, detail oriented, timely.
Read 14 tweets
Jan 17
A new protocol called InfinityPools just launched on Base, with:

1) Unlimited leverage
2) No liquidations
3) Yield while you trade with Ethena and Lido

And the way it works is very clever:

Image
First off spot swaps and LPing are live today in the launch pools at :

wstETH/sUSDe --> Lido rewards
sUSDe/USDC --> $ENA rewardsinfinitypools.finance
The typical way to get spot leverage is through a margin trade:

I put up some collateral, earn the right to borrow funds from a counterparty, and buy more of the underlying asset than I otherwise could.
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Dec 3, 2024
Despite being used by Balaji, Vitalik, and Jesse, @anoncast_ is probably the most under-appreciated project in all of crypto right now.

Anon is lighting the path for @base szn, @farcaster_xyz supremacy, and on-chain privacy with @NoirLang--launched with @clankeronbase.

A guide to Anon, its lore, and how on-chain privacy is now reality:Image
There's @anoncast_ and there's $ANON:

$ANON is a coin itself launched anonymously with Clanker, serving as the canonical coin of @anoncast_, a private messaging project similar to @coinfessions.

Coinfessions is run (presumably manually) by a trusted editor, through a trusted interface (Google surveys).Image
Anoncast, on the other hand, is totally trustless.

Built by @Slokh in a weekend with @aztecnetwork's open-source ZK language @NoirLang--Anoncast is arguably the first mainstream on-chain private social application. Image
Read 12 tweets

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