jonwu.eth Profile picture
May 30, 2023 26 tweets 5 min read Read on X
In 2017, I interviewed with Elizabeth Holmes to be Head of Finance at Theranos.

I'm convinced I learned more in those 45 minutes than I did in 10 years of school and work.

Today, she reports to federal prison to serve out an 11 year sentence for fraud.

Time for a story 🧵:
It was May, 2017. I'd just finished classes at Harvard Business School and I'm in Florida for some pre-graduation beach time.

I get a call in the car from my finance professor.

"What are you doing after you graduate?" he asks.

Not sure, I say.
He continues: "Well, I've been helping out an amazing entrepreneur, and you have to meet her."

Oh? Who is she?

"Her name is Elizabeth Holmes."

A pause.

The Theranos lady?? I thought that company was a fraud.

"Trust me. It's not. Don't lose this opportunity."
I left that call wildly confused.

It had been over a year since John Carreyrou's investigative report in the Wall Street Journal.

It was a known fact that the product didn't work. It was as good as a cardboard box.

And not only that--they were being sued by everyone.
And I mean everyone. Walgreens, the FDA, the SEC, her investors.

Then I get another call. It's a senior professor at HBS. Someone who sat on the boards of major healthcare companies.

"I've been personally coaching Elizabeth through this difficult time. You should join."
Now I'm like, okay.

This obviously seems like running into a burning building.

On the other hand, multiple highly credible men are now telling me to give it a shot.

I have to do it for the story if nothing else, right?? So I get on a plane and stay at the DoubleTree Palo Alto.
The next morning, I pull up in my Uber to this, their headquarters for which they were reportedly paying $1 million a month: Image
I go through the rigamarole of signing in, and look around. There are maybe 17 people on this gigantic campus. Eerily empty.
The HR manager shows me the Edison device. He clicks it on, the screen flickers to life, some gears and widgets whirr inside.

"This is for demonstration only. The machines that draw blood are in the laboratory."
He shows me the cafeteria: "We like to do events for our employees, lunches and whatnot--culture here is great."

(This is the cafeteria that presumably served as the backdrop for the infamous "FUCK YOU, CARREYROU" chant).

He sits me down in a small conference room.
I sip a bottle of water, anxiously awaiting Elizabeth.

Here's what I expect as she walks in: a defensive stance, arms crossed, sternly protecting Theranos's honor.
Like her Jim Cramer interview paraphrasing Gandhi:

"First they think you're crazy, then they fight you, then all of a sudden you change the world." Image
Then Elizabeth walks in. She's calm, collected, self-assured.

She wore her signature look: black turtle neck, hair pulled in a bun, unblinking, laser-blue eyes.

And that deafening baritone of a voice:

"Hi Jon, I've heard so much about you." Image
As the interview drones on, I become increasingly aware of one fact:

Nothing about her indicates she was born on Earth. She deftly wound her way through my concerns with utter confidence:
"I know I've made some mistakes as CEO.

In fact, I haven't been a good one, and it's gotten us in trouble.

We shipped the product too early, and despite having hundreds of patents, we didn't execute correctly.
"Theranos is my life. I've been living this company since I was 19 years old. I don't have friends, I hardly see my family--I don't have 'a life.'

I was put on this planet to do one thing, and that's to make blood testing as easy to get as buying a Coca Cola.
"Right now, I don't know who to trust.

I need someone to trust.

Someone who can help me become the CEO I know I can be.

And I think that person...

...is you."
I was stunned.

1st reaction: "Me?? A newly minted business school graduate? To functionally be CFO?"

2nd reaction: "But...why not me? I can save this company."

3rd reaction: "Holy fuck this person is a sociopath."

4th reaction: "...I want her powers."
If you think of personality falling on a spectrum:

- One side being fully authentic
- The other being fully manufactured

The spectrum curves around like a horseshoe, such that the ends look remarkably similar.

For the life of me I could not tell which end she fell on.
I didn't take the job. But what did I learn?

1) People need to feel needed.

We all crave affirmation, attention, and love from authority. We project our desire for parental affection on people all around us.

We want to be blessed. We want to kiss the ring.
The week I interviewed, Theranos had poached a senior director from Abbott Labs.

Imagine what she was capable of at the peak of her powers.
2) Utter dedication is terrifying and seductive.

I am convinced Elizabeth didn't profit to the level of an Adam Neumann or Jeff Skilling or Bernie Madoff.

If she was a fraud, then she was her own victim.

Near the end, she gave up nearly all her equity to prove her commitment.
3) Stories can raise armies.

Who knows in the end what was ultimately fact or fiction?

Elizabeth was able to be a black hole for talent and capital, all because of an elaborate and *compelling* story.

In June 2017, Fortress lent Theranos $100 million backed by its IP.
Postscript:

A few months later, I was sitting in WeWork (irony of ironies). A call came in: "Elizabeth Holmes' assistant here--can I patch her in?"

Sure.

"Jon--I want to say I think you were one of the most talented people I've ever met.
"And I want you to know, if there were *any* role at the company you might be interested in--operations, product--I would be happy to have you.

If not, please let me know when you're in the Bay again. I'd love to buy you a drink."

The next one'll be on me, Elizabeth.
If you enjoyed this shoot me a follow @jonwu_ and give the top tweet an RT.

I write about crypto, tech and finance with the occasional run in with generational fraudpreneurs.

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More from @jonwu_

Apr 9
Switching into crypto is one of the most asymmetric things you can do for your career.

Why? There's a low-status moat around it.

Cross the moat and you'll experience less competition, more career acceleration, and highly asymmetric opportunities:
I'll start with a story about low-status moats:

When I was in business school I attended an annual real estate conference.

Investors and developers would come and give advice on breaking into real estate development or real estate private equity.
Every year they'd answer the same two questions:

1) "Where do you think we are in the real estate cycle?"
2) "What advice would you give students trying to break into the industry?"
Read 19 tweets
Mar 22
Hearing from a few teams who are scrambling to get a marketing strategy in place before we go parabolic.

You're fine. If you're struggling with narrative and positioning here's what to do in the next 30 days.

Plus 1 thing you absolutely should NOT do:
1) Founders: start tweeting every single weekday.

Four single posts, one long post.

No excuses. Drop whatever it is you're doing, stare at the screen, get it done. Marketing leaders: literally sit next to your CEO and encourage them.

Pat them on the head. Give them treats.
An A++ personal feed should look varied, with some mix of:
- explainers
- insights / "takes"
- shilling your project
- media (video, pictures)
- retweets of your partners & ecosystem

If you are just doing 1 content vertical, challenge yourself to vary it up. Do one type a day.
Read 15 tweets
Mar 13
I've talked to 50+ crypto projects in the last 10 days looking to hire a CMO or Head of Marketing.

They're not going to have an easy time.

Here's why hiring an all-star marketing leader won't fix your problems:
Before we even get to what a CMO does, let's talk about how hard they are to find.

The head of talent for a leading crypto VC estimates the total # of "true" CMO candidates in crypto at 10-15.

Already, your odds are not good:

Hundreds of projects looking to hire 10-15 people.
And if you're lucky enough to find a "true" CMO, their comp can easily be in the 7-figure range.

- $250K++ cash
- 50-100bps of equity at Series A/B

Read 16 tweets
Feb 16
I saw a headline that went unnoticed yesterday:

"White House confirms US has intelligence on Russian anti-satellite capability"

Here's what would happen if an adversary took out America's global positioning system:

(+ why you should have 30 days of supplies)
People are sleeping on the threat of anti-satellite weapons.

Even the White House downplayed the threat.

Spokesman John Kirby said it was "troubling," but claimed no immediate threat and that anti-satellite weapons couldn't cause physical destruction on Earth's surface.
So why then are anti-satellite weapons so "troubling?"

Because destroying GPS--a constellation of 31 satellites owned and operated by the US government--would send us back to the stone ages.
Read 25 tweets
Feb 15
The recent discourse on airdrops upsets me deeply, and probably not for the reason you think.

I personally understand the difficulty of managing users who demand compensation for their participation.

I've been through it and it isn't easy.

But--guess what?

That's the deal.
To be even more explicit about what the deal is:

"You put your hard-earned money into our protocol, and we will pay you."

That's what we all signed up for.
That is the precedent, expectation, and culture, first established by the Uniswap airdrop and expanded and iterated on by all its successors.

You can be in denial about reality, but that doesn't mean it isn't true.
Read 16 tweets
Jan 3
2024 is going to be an insane year.

It's not too late to get ahead of it and make a plan.

You can do this exercise in an afternoon to win your year:

(Bookmark this!)
I just finished my third year doing yearly planning with @maggielove_.

We've simplified our system to just three components:

- reflection
- planning
- accountability

Here's how it works:

First, look back at 2023 and chart out the year :

- travel
- major events
- illnesses/injuries

Below that, craft a few summaries:
- accomplishments/failures
- lessons
- who influenced you

It will become obvious what 2023 was "about." Image
Read 20 tweets

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