Alexis Ohanian 🧠 Profile picture
May 31 9 tweets 3 min read Twitter logo Read on Twitter
Within the next 5 years, the majority of gamers won't play games unless they are being properly valued for that time.

The model is called "play-to-earn" and it will become standard for video games in the future.

Let’s talk about why ↓ Image
First – quick definition.

The “play-to-earn” model in gaming lets players earn rewards that have real-world value just for playing.

These rewards generally come in the form of in-game digital assets that players can buy, trade, and sell outside of the game for real cash 💰
This isn't a super new concept – remember Club Neverdie from Entropia?

This fully virtual property sold for $635,000 back in 2010 at a time when platforms with similar play-to-earn models like Second Life also flourished.

dailymail.co.uk/sciencetech/ar… Image
With recent advances in Web3, there are even more ways for players to be compensated for something they've already been doing for free for years.

Plus, this model also provides studios with a new way to monetize without having to harvest their users for ads 🤖
Companies like @AxieInfinity are already leading the way by letting players easily earn crypto and sell their in-game characters as NFTs. Image
Sure, these games may face hurdles to adoption as the wider public adjusts to crypto and NFT-trading but as these technologies scale, play-to-earn becomes a no-brainer.

I mean, why would you keep playing the same game for free when you could get paid for it?
This crypto winter is exactly the time when folks are gonna be building. The next cycle won't be defined by gambling or speculation, it'll be through engaging gameplay. The reason "why" for gamers will be as simple as this game is fun and my friends play it.
The @OthersideMeta is certainly the most visible of these (776 co) and I believe the momentum will come from the fact they've already identified and engaged their biggest fans from Day 0. Unlike a traditional launch that has to Hollywood launch its way to as big an audience as… twitter.com/i/web/status/1…
It's wild still seeing sales like this $500,000 for a CS-GO skin a month ago.

dexerto.com/csgo/ak-47-csg…

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More from @alexisohanian

May 30
For brands, attention has never mattered more, but it’s never been harder to get.

Attention spans are short, ad space is crowded, audiences are niche, and content is everywhere.

But do you know what still matters? Merch. Image
A well-designed, good-looking piece of merch is a long-term MOBILE advertisement that people will pay YOU to put up.

There are very few (no?) other avenues for brand awareness where the consumer will pay you for the honor of broadcasting your brand to the general public.
This extends to personal brands too.

@FourthwallHQ is a perfect example of a platform that makes it as easy as possible for creators to make & sell custom, high-quality merch to their fans.
Read 4 tweets
May 30
It's no secret that I believe digital avatars are the future of storytelling.

Here are three reasons why ↓
1️⃣ → they empower maximum creativity.

What we can design is limited only by our imagination, and that possibility will steadily attract the most exciting and cutting-edge talent.
2️⃣ → they can always be “on.”

They won’t risk burnout. They won’t require multiple takes. They’ll always nail their lines. For brands and creators, that means a lot more for less.
Read 5 tweets
May 16
Before Uber Eats, DoorDash, and Grubhub were created, I had an idea for a service that'd let people skip the line and order takeout from their phone called My Mobile Menu (MMM!).

I ended up pitching the concept to Y Combinator.

They passed.

Here's why...
So it was 2005 and "online ordering" for food was basically a glorified fax service.

After hearing @paulg give a talk in Boston called How to Start a Startup while on our Spring Break 4th year at @UVA, I pitched MMM! with my college roommate to him after his talk.
After miraculously landing an interview for the first ever batch of @ycombinator (2005) we showed up for an in-person interview and I gave the pitch of my life. That night called to reject us. The main problem wasn't really the concept itself, it was our timing.
Read 9 tweets
May 15
If you think the metaverse has failed, you’re wrong.

*Meta's* metaverse has failed. 🧵
Meta pitched a VR world where a consumer could wander the halls of a digital mall and purchase items from their favorite stores.

What followed was a swath of metaverse projects that were just lazy reiterations of the physical world.
They all failed to answer the big question: why would anyone prefer these types of experiences over popular and simpler alternatives?

What are they 10Xing?
Read 6 tweets
Feb 9
As we build @sevensevensix, we meet a lot of hungry, ready to eat founders. On @MasterClass, I explain some of the values we see out of great founders.
A great founder is compelling. You deeply understand the market of your product or service, and you know how to empathize with your customers.
You don’t have to build your product or service, but you have to be able to recruit the right people who can build. That’s why I always say watch the builders.
Read 4 tweets
Dec 18, 2022
Wild. @PaulG got suspended (for *sending folks to his website for a link to his mastadon). This is gonna get really, really interesting. PG is SV royalty. twitter.com/i/web/status/1…
For the many non-tech folks who follow me, it'll be interesting to watch who picks sides here between the YC Community (PG) and the Paypal Mafia (Elon) — both are entrenched communities in Silicon Valley (and usually pretty aligned).
And no, I'm not interested in creating another social media site.
Read 6 tweets

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