Thread by @Megan_Kaspar

The world's most valuable luxury brand just announced tokenization of physical products, starting with the Maison’s iconic trunk and is enabling "connect wallet" directly on their domain louisvuitton.com

Why is this a big deal? The global fashion industry, $1.53T in 2022,… twitter.com/i/web/status/1…

First before we get started, bookmark this thread so you don't lose it✔️

The Maison combines tradition and innovation with their first ever phygital or “connect product” - the VIA digital and physical trunk, a gateway into the Louis Vuitton insider community, ushering in a new paradigm in defining online identity and ownership.

To grasp the… twitter.com/i/web/status/1…

@LouisVuitton At the age of 16, Louis Vuitton began as a Malletier, a trunk-maker, or manufacturer of luggage and suitcases. Once he mastered his craft and became well respected for it, he opened his first shop in 1854.

In 1886, George Vuitton, son of Louis Vuitton, revolutionized luggage… twitter.com/i/web/status/1…

@LouisVuitton The Louis Vuitton family residence serves as the abode of the original trunk workshop, where each exquisite trunk is meticulously handcrafted with unparalleled construction and the highest quality materials.

(4/11)

As the Maison embarks on its groundbreaking journey into web3, it carries along its rich history as a guiding force, paving a new path in the era of digitization, and the iconic trunks + coveted locks are coming too!

(5/11)

#LouisVuittonVIA

What is VIA?

ON-CHAIN: minted on the Ethereum blockchain as an SBT, soulbound token i.e. nontransferable non-fungible token

CONNECTED PRODUCT: a digital and a physical trunk

ACCESS: access to an exclusive community with privileged experiences and capabilities

(6/11)… twitter.com/i/web/status/1…

Why SBT?
Think of the SBT as your account. It allows you to navigate the world of Louis Vuitton both digitally and physically. You cannot transfer or sell your “account”.

(7/11)

Having been engaged in cryptocurrency and blockchain investments since 2012, I've diligently tracked the transformative influence of web3 technologies on the fashion industry - a trend to which I've strategically allocated capital through FirstLight and @RED___DAO

There are… twitter.com/i/web/status/1…

The benefits of a #LouisVuittonVIA trunk reach beyond just owning a $41,000 Louis Vuitton physical trunk.

The VIA Treasure Trunk grants:

- The possibility to purchase exclusive products, whether digital or “connected product” - meaning digital collectibles with ability to claim… twitter.com/i/web/status/1…

The Alpha 🔥

February 14th of this year, Louis Vuitton appointed @Pharrell , a visionary whose creative universes expand from music to art, and to fashion – as its Creative Director.

Pharrell Williams’ first collection with Louis Vuitton will debut in the coming weeks.… twitter.com/i/web/status/1…

Key Takeaways 🔑:

Louis Vuitton is disrupting itself using web3 business models that will shape the future of fashion.

The entire blockchain ecosystem benefits from Louis Vuitton’s implementation of web3 purchasing, ownership and membership.

LV is allowing crypto as a… twitter.com/i/web/status/1…

@nftnow