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Jun 13, 2023 25 tweets 12 min read Read on X
What is the greatest font of all time? Image
Arial

A classic font, designed in 1982 by Robin Nicholas and Patricia Saunders, and once the default for things like PowerPoint and Excel.

But Arial has a secret: it's a knock-off with exactly the same letter width as another font in this list... Image
Arnold Böcklin

Designed by Otto Weisert in 1904 and named after the painter (most famous for the Isle of the Dead), this might be the most evocative typeface ever created.

It oozes Art Nouveau, though it *isn't* the same font used by Hector Guimard in his Paris Metro signs. ImageImage
Bank Gothic

Created in the early 1930s by Morris Fuller Benton, perhaps America's greatest typeface designer, Bank Gothic is more common than you think.

It's been used in everything from the facade of Arsenal's Emirates Stadium to the Grand Theft Auto video games. Image
Baskerville

Created in the 1750s by John Baskerville, a British stonemason, calligrapher, and industrialist.

His dream was to drastically improve the quality of book printing in Britain, and introduced a cleaner, crisper typeface as part of the process.

A lasting success. ImageImage
Bauhaus

Not directly created by the radical, innovative, and incredibly influential Bauhaus design school which flourished in Germany in the 1920s.

But it was based on an experimental "universal font" created for them by Herbert Bayer; the digital interpretation is from 1993. ImageBauhaus Building in Dessau,...
Bodoni

Created by the prolific Italian typographer Giambattista Bodoni in the late 18th century.

Not well-suited to digital reproduction because of its thin strokes, but an elegant choice for anything printed, and a popular font ever since its creation. Image
Broadway

Similar to Arnold Böcklin in that it immediately calls to mind a specific era — in this case, Art Deco — though it is perhaps a little overdone.

Designed in 1927 by none other than Morris Fuller Benton, Broadway is almost always used to evoke the 1920s or 1930s. Image
Centaur

One of the most underrated fonts. Perfect for body text or heading, it was designed in 1914 by Bruce Rogers, based on a font used by the Venetian-based French printer Nicolas Jenson in the 1470s. The Italic version is called Arrighi.

Always a classy choice. ImageImage
Chiller

The first of several iconic and ubiquitous 1990s fonts created during the age of digitalisation, Chiller was designed by Andrew Smith.

The go-to "scary" font, used on signs advertising ghost tours worldwide. Image
Comic Sans

Perhaps the most controversial typeface of all time (and that's saying something) Comic Sans was designed in 1994 by Vincent Connare, based on the fonts used in comic book speech bubbles.

It's been around since Windows 95, and it's never going away. ImageImage
Courier New

Added to Windows 3.1 in 1992 (and present ever since) as a digitised version of Courier, which was itself designed by Howard Kettler for IBM in 1956.

Courier is the classic "typewriter" font, famous for being used in all screenplays and in coding. ImageImage
Curlz

Another classic 1990s early Digital Age typeface, designed by Carl Crossgrove and Steve Matteson in 1995 as fun, decorative font for posters and t-shirts.

Like its cousins (Chiller, Comic Sans, Papyrus) Curlz has perhaps been used far too much, and often inappropriately. Image
Futura

A 20th century typeface heavyweight: futuristic, imposing, & stylish.

Designed by Paul Renner in 1927 under the influence of ideas emanating from the Bauhaus, and a hugely influential typeface in its own right.

Futura Bold was Stanely Kubrick's favourite font. ImageImage
Garamond

One of the oldest fonts still in regular use. It was designed in the 1920s as a revived version of a typeface used by the 16th century French publisher Claude Garamond, though the original designer (or punchcutter) was called Robert Granjon.

Renaissance revival. ImageImage
Georgia

Created by Matthew Carter in 1993 for Microsoft, Georgia is a serif font (i.e. with small strokes at the ends of letters) specifically intended for reading on a digital screen. Many old fonts, of course, were not designed this way.

A serif typeface for the Digital Age. Image
Gill Sans

The ultimate British font. Designed by Eric Gill in 1926 and based on the "underground alphabet" created by Edward Johnston for signs on the London Underground.

Penguin Books and LNER both famously use Gill Sans. ImageImage
Helvetica

The authoritative modern typeface: sleek, stylish, clean, ubiquitous, and astonishingly influential; Arial is one of many imitators.

Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann, Helvetica quickly conquered the world.

Timeless. ImageImage
Impact

Designed by Geoffrey Lee in 1968 for publicity and advertising in Britain as an alternative to similar European typefaces.

Impact was included in Windows 98 and experienced a rather unexpected revival in the 21st century as the definitive font of choice for memes. ImageImage
Jokerman

Yet another member of that exclusive 1990s group which have somehow dominated the world ever since their creation, Jokerman was designed in 1995 by Andrew Smith (also the designer of Chiller) and named after a Bob Dylan song. ImageImage
Microgramma

Designed by Aldo Novarese and Alessandro Butti (who also made the equally iconic Eurostile typeface) in 1952, Microgramma was all over graphic design in the second half of the 20th century.

Also popular in science fiction, particularly the Alien films and Star Trek. ImageImage
OCR-A

One of the first Computer Age typefaces, designed in 1966 to be read both by humans and machines.

Although the need for OCR-A has passed, it lingers on in many forms of documentation, and has even entered graphic design because of how distinctive it is. ImageImage
Papyrus

Designed in 1982 by Chris Costello; he tried to imagine what handwriting must have been like in biblical times. Included with Windows since 2000.

One of the most overused typefaces, perhaps most famously in Avatar (though the recent sequel has a new font). ImageImage
Stencil

Two typefaces, both known as Stencil, were designed within a month of one another in 1937 by R. Hunter Middleton and Gerry Powell.

Usually associated with the American military; also briefly used by Real Madrid.

Another ubiquitous and overused font. ImageImage
Twentieth Century

Designed by Sol Hess for Lanston Monotype in 1937; this was America's answer to the immensely popular Futura (i.e. a knock-off version, as many fonts indeed are).

It spawned a whole family of Century fonts which are now much more common than Futura itself. Image

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Tell your friends! Your enemies! Your lovers!

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