Thread by @risj_oxford

Kicking off the global launch of the Digital News Report 2023 featuring @aagalloni @nicnewman @NewsEdJane @kamalahmednews and @rasmus_kleis #DNR23

📱 Full report here reutersinstitute.politics.ox.ac.uk/digital-news-r…
🧵 Key quotes in thread
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"At @Reuters trust is our currency," says @aagalloni, who highlights the importance and relevance of Reuters' trust principles in her introduction to the event #DNR23
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"A free and vibrant media is the foundation for any healthy democracy," says Nic Glicher from @TRF in his introduction #DNR23
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"People under 25 are less likely to go direct to news sites and apps for their news," says lead author @nicnewman, highlighting one of the key findings this year #DNR23
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"If we look across all our markets, we see that TikTok is the fastest growing network, especially in the Global South. It is driving changes in places like Kenya, Thailand or Peru," says lead author @nicnewman #DNR23
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"In platforms like TikTok or Instagram, more attention is paid to celebrities and influencers than to news organisations even when it comes to news" says lead author @nicnewman #DNR23
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"Half of the people who avoid the news are trying to avoid all the news. Other people are interested but check the news less often (52%) or avoid some topics (32%)," says lead author @nicnewman #DNR23
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"Many of those who avoid the news are interested in positive stories, solutions and explanations. But fewer of those people are interested in the big stories of the day," says lead author @nicnewman #DNR23
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"A few large upmarket brands take a huge slice of the subscription market in many countries. But we are also seeing the growth of niche subscriptions in some countries," says lead author @nicnewman #DNR23
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"What could persuade people to pay for news online? Cheaper or more flexible offers in some cases. But many people say nothing would persuade them to pay," says lead author @nicnewman #DNR23
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"75% of the hosts of top mentioned news podcasts by our UK sample are men. Extended chats are very popular and very cheap tp produce," says lead author @nicnewman #DNR23
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"We at @BBCNews want to be the most trusted news org but also the service that provides people with the best explanation of what is going on. That's why we are doing is moving resources to digital," says @NajaNielsen2 #DNR23
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"This is an exciting decade to be in journalism. But we need to focus on young audiences. We can't keep shouting at the audiences so they consume news content that doesn't interest them very much," says @kamalahmednewsd #DNR23
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"The platforms can be unreliable boyfriends. Everything is fine until it's not. But the audience is there, so we need to be where the audience is," says @kamalahmednews #DNR23
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"Our prospectus at @Reuters says 'we are telling all sides and we are taking none.' Sometimes this means we cover stories people don't like. But we double down on this fact-based reporting as this has never been more important," says @NewsEdJane #DNR23
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"News is not the platforms' business model. When Meta changed Facebook's algorithm it was very damaging for news organisations. So you have to be careful when working with them," says @kamalahmednews #DNR23
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"The countries where there's strong public service media are the places where private media also thrives the most and where the percentage of people paying for news is higher," says @NajaNielsen2 #DNR23
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"Being digital first is not just about distribution and storytelling. We need to change the actual content, the actual journalism. It needs to be more positive, more rounded. Most people are interested in many other things," says @NajaNielsen2 #DNR23
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"At @Reuters we believe in the importance of a thriving news industry. Creativity used to seat in the newsroom. But it increasingly seats also in the business side, where we are seeing more experimentation and attention to data," says @NewsEdJane #DNR23
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"While the BBC is very big in the UK, we are very much challengers in the 70+ countries where we operate. We are now expanding in the US, where we are a trusted news org. We also try to be present in places like Iran or Russia," says @NajaNielsen2 #DNR23 twitter.com/i/broadcasts/1…

It's a wrap. If you liked the panel discussion, we hope you find some time to explore the Digital News Report 2023 in the link below
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