Mike Muras | 🎬 video ads Profile picture
Jun 14 14 tweets 5 min read Twitter logo Read on Twitter
I see so many people using Chat GPT for useless tasks.

So I’ve created the Ultimate Guide to Producing Converting & Engaging SaaS Videos with ChatGPT-4.

The info in this thread helped us create videos that made $100k+:

🧵 Image
Step 0: Follow the right people

There are people who consistently provide exceptional AI-related content:

@thatroblennon
@Claybight
@dickiebush
@thealexbanks
@itsPaulAi
@moritzkremb
@aisolopreneur

To achieve a top level of AI knowledge, follow these guys who are experts.
Step 1: Ensure the perfect targeting

Identify your audiences’:
* Fears
* Frustrations
* Goals
* Aspirations

This way, you will know exactly what your audience feels and you can tailor your content to precisely hit their interest.
Example: Video Ad for SaaS Booth AI

Task: Create a 30-second video ad for social media
Goal: generate leads

Make sure to give AI enough context to achieve the best results.
Prompt:

“You are a {person with huge knowledge about the topic} specializing in {relevant niche}.

What are common fears, frustrations, goals, and aspirations of {target audience}?

Present bullet points with 5 examples of each.

Give the answer in a person’s own words.”
Step 2: Generating hooks

Hooks are as important for videos as they are for Twitter threads.

Coming up with hook ideas can be frustrating and it takes a lot of time.

But, thanks to the preparation work we did in Step #1, we’ll make the process so much quicker.
Prompt:

“Using the FFGA you learned above, give me a list of 20 hooks targeting e-commerce owners who struggle with producing and sourcing product photos.

Make them short. Bias towards question-based hooks.”
This will give you a huge list of hook ideas you can build upon.

If you want results in a nicely formatted way, add this to your prompt:

“[Use headings, subheadings and bullet points to present the information.]”
Step 3: Script

We got some great results from asking Chat GPT about our audiences’ FFGA.

This alone will help you tremendously.

You could go from being stuck to writing 10 scripts in 30 minutes.

But let’s not stop there.
Writing a script is not as simple as telling ChatGPT to “write a video script for {company X}”.

Remember, the more specific you are, the better results you’ll get.

* Be detailed
* Provide context
* Know the company’s features in & out
Prompt:

Write a {# of words} video ad script for {niche and name of the company} that helps {target audience} {pain point it’s solving} {how? USP}. Start with a question. At the end, ask the viewers to “{CTA}”.

Additional requirements:
* {r1}
* {r2}
* {r3}
* {r4}
I always experiment with different angles.

Use the hooks we generated in the previous step.

Tweak a few things.

And get great results.

It also saves A LOT of creative power.
If you are a SaaS owner and want to:

⚡ Stand out
⚡ Increase conversions
⚡ Generate high-quality leads

We know exactly how to help you do that with video content.

Just click the link below to book a call:
calendly.com/mediax/15disco…
That's it!

If you found this thread valuable:

1. Follow me @_mikeVideo for more of these.

2. Retweet the tweet below to share this thread with your audience👇

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More from @_mikeVideo

Jun 12
I was on a call with a SaaS owner who scaled his brand from $0 to $21,000 MRR in 3 months.

* No huge ad spend
* No complicated funnels
* No expensive website

Just a simple 4-step video ads structure.

Scaling to $25,000 MRR guaranteed.

Here’s the breakdown:

🧵
Step 1: Identify Your Audience’s Pain Points

Everyone says “know your audience”.

But it’s not enough.

You need them to listen.

They’ll only listen if you talk about something they can relate to.
Pinpoint your audience’s challenges early in the video.

Make them they NEED these problems solved.

Position your brand as the answer to these problems.

It will lead to an immediate connection with your viewers as they’ll feel understood.
Read 13 tweets
Jan 29
After Effects is the most powerful Video Editing software.

However, most people don't know how to use it.

Here are 6 Steps to create your first animation in After Effects:

[FREE source file included]

🧵
I will cover:

1. Interface
2. Creating a new composition
3. Building a timeline
4. Layers
5. Creating shapes
6. Creating animations & working with keyframes

Let's edit!
1. Interface

For now, you only need to know the following:

1 - Tools

2 - View (I like default)

3 - Project files

4 - Composition preview

5 - Timeline (where we'll edit)

6 - Effects & Presets, Character panel, Paragraph options etc
Read 19 tweets
Jan 22
People think it takes years to learn video editing.

I've been editing videos full-time for 6 years.

If I lost my memory and had to start from scratch, that's what I'd do to gain my skills back in less than a month (and make $1,000+):

🧵
Let's suppose someone deleted my memory and I forgot everything I know about video editing.

Luckily, I noted down all the resources that I used before:
- How to get started & inspired
- Where to learn from
- How to get clients

What do I do to get back on track?
⚡ Inspiration

You need to start the fire again and fall in love with the process.

Find videos that you really love. Follow everyone who inspires you and makes your creativity go crazy.

YouTube, Instagram, Vimeo, and Behance will be your best friends.
Read 23 tweets

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