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It’s Really a interesting story on How did #HDFCBank bank got its Name ?
Deepak Satwalekar, managing director of HDFC, was possessive about the HDFC brand. After all, the bankers were all outsiders.(he means Aaditya Puri )
Deepak Satwalekar, managing director of HDFC, was possessive about the HDFC brand. After all, the bankers were all outsiders.(he means Aaditya Puri )
How would they view the value system at HDFC and its brand? 'Until their credentials are established clearly, I am reluctant to lend the name, he told his colleagues in private.
they didn't want to risk their reputation by officially adopting the new entity.
they didn't want to risk their reputation by officially adopting the new entity.
There were many brainstorming sessions to break the deadlock.
'Why don't we call it Bombay International Bank?' Satwalekar suggested to Aditya over lunch one day.
'You can call it that,' Aditya told him, but I will catch a flight and go back to Kuala Lumpur.
'Why don't we call it Bombay International Bank?' Satwalekar suggested to Aditya over lunch one day.
'You can call it that,' Aditya told him, but I will catch a flight and go back to Kuala Lumpur.
I am not interested in any Bombay International Bank. If it's HDFC Bank,
I-am here. Otherwise, forget it.'
And later Aditya got support from his chairman. Thakur reasoned that the Unit Trust ofindia (UTI), the Industrial Development Bank ofindia (IDBI) and
I-am here. Otherwise, forget it.'
And later Aditya got support from his chairman. Thakur reasoned that the Unit Trust ofindia (UTI), the Industrial Development Bank ofindia (IDBI) and
the Industrial Credit and Investment Corporation of India Ltd (ICICI) had lent their brand names to their banks and if the HDFC brand name were not given to the bank, it would require a lot more effort to build the bank's Reputation.
Source Book- A bank for the Buck
An interesting *
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