Thread by @pascalsohler

Facebook Ads is one of the most effective ways to reach new customers and grow your business.

But most of you struggle with them.

Here are the 4 best FB ad scaling strategies I’ve used to generate millions of dollars for clients:

1/ CBO Trinity

This one crushes in 95% of the cases

Set up a simple CBO campaign with 3 different audiences and your best ads as post IDs:

1x Broad

1x Interest Stack

1x 10% LAL Stack (Purchasers)

Scale 20% every 2-5 days

2/ ABO Horizontal/Vertical Mix

This bad boy can be used to blitz-scale

Set up an ABO campaign, grab the post IDs of your best ads

Test 3-6 different audiences with the same 3-5 best post IDs

Kill the losing ad sets, scale the winning ad sets (+20% every 2-4 days)

3/ Advantage+ Shopping

Some talk shit about this campaign but only because they can’t use it

Set up an ASC campaign and again add your best post IDs (3-7 ads)

Set the existing customer cap to 0% and try to run without the “Facebook Shops” feature

Scale by 20% every 2-5 days

4/ Accelerated Bid Cap Campaign

This can transform your ad account and give you much more profitability but you NEED to know what to do (don’t recommend this)

Set up an ABO campaign with your best post IDs

Change delivery from “standard” to “accelerated” and set a bid cap (try 1.3x your current CPA)

Tweak it until it spends and gets you crazy profitable results

If you want a step-by-step guide to scaling your store to multi 7-figures in 2023

PM me now and win a tailored Acquisition Matrix Assessment worth $3200 for FREE

Only doing this for 2 brands this week

Over the past 2 years, I've helped multiple DTC brands scale to multi $7-figs

All I did was focus on:

- Banger Creatives & Offers
- Scaling Facebook/TikTok Ads
- Building high-converting landers

If you want the same results, pm me now for a free "Arbitrage Acquisition Matrix"