One secret behind magnetic brands like Apple, Lego, and Nike:
Archetypes
Here are the 12 Brand Archetypes to help you build an irresistible brand:
Archetypes
Here are the 12 Brand Archetypes to help you build an irresistible brand:
An archetype is a universal, inborn personality that influences our behaviour.
Ex:
Everyone wants to win. An archetype called “Ruler“ triggers that.
The most engaged brands use archetypes to connect with their audience on a deeper level.
Here are 12 you can pick from:
Ex:
Everyone wants to win. An archetype called “Ruler“ triggers that.
The most engaged brands use archetypes to connect with their audience on a deeper level.
Here are 12 you can pick from:
Hero
These are the obsessed bunch who pride going farther than anyone else. A day without a challenge is a bad day. Because what is life without constant improvement?
Become a hero by validating your audience’s high ambitions and inspiring them to do more.
These are the obsessed bunch who pride going farther than anyone else. A day without a challenge is a bad day. Because what is life without constant improvement?
Become a hero by validating your audience’s high ambitions and inspiring them to do more.
Everyman
The everyman believes in equality and always shows the masses that he’s just like them. While their message resonates, they’re often forgotten quickly because they rarely stand out.
Become an everyman by being humble and friendly.
The everyman believes in equality and always shows the masses that he’s just like them. While their message resonates, they’re often forgotten quickly because they rarely stand out.
Become an everyman by being humble and friendly.
Ruler
There must be kings, and there must be peasants.
The ruler doesn’t just stand out; he stands above everyone else. He wants to be the best, and he’s not ashamed to show it off.
Become a ruler by achieving high status and inviting your followers to the top.
There must be kings, and there must be peasants.
The ruler doesn’t just stand out; he stands above everyone else. He wants to be the best, and he’s not ashamed to show it off.
Become a ruler by achieving high status and inviting your followers to the top.
Outlaw
Being “normal“ is an outlaw's worst nightmare. They hate the status quo and love nothing more than disrupting it. What is progress without change?
Become an outlaw by sharing your contrary opinions with strong, persuasive language.
Being “normal“ is an outlaw's worst nightmare. They hate the status quo and love nothing more than disrupting it. What is progress without change?
Become an outlaw by sharing your contrary opinions with strong, persuasive language.
Creator
These are the “crazy” ones. Creators have grandiose imaginations, and the only way to satisfy their hunger is to bring them to life.
Become a creator by promoting self-expression among your followers.
These are the “crazy” ones. Creators have grandiose imaginations, and the only way to satisfy their hunger is to bring them to life.
Become a creator by promoting self-expression among your followers.
Sage
These are the unsung heroes who speak only one language: facts.
Sages shy away from the spotlights. They gift the fruits of their research to those who’ll change the world, instead of doing it themselves.
Become a sage by well… reading a lot and sharing your findings.
These are the unsung heroes who speak only one language: facts.
Sages shy away from the spotlights. They gift the fruits of their research to those who’ll change the world, instead of doing it themselves.
Become a sage by well… reading a lot and sharing your findings.
Magician
These are the storytellers. They crave knowledge like the sages, but they use it to take their listeners on an adventure.
“If you can imagine it, you can achieve it”
Become a magician by inviting your audience on a journey of transformation.
These are the storytellers. They crave knowledge like the sages, but they use it to take their listeners on an adventure.
“If you can imagine it, you can achieve it”
Become a magician by inviting your audience on a journey of transformation.
Jester
Jesters stay young forever. Their job is simple: turn every frown into a smile, and every situation into a good time.
Become a jester by using bright colours and sharing positivity.
Jesters stay young forever. Their job is simple: turn every frown into a smile, and every situation into a good time.
Become a jester by using bright colours and sharing positivity.
Caregiver
These are altruists motivated to help others, especially the needy — at their expense sometimes. Why? Because it’s their duty.
Become a caregiver by making your followers feel secure.
These are altruists motivated to help others, especially the needy — at their expense sometimes. Why? Because it’s their duty.
Become a caregiver by making your followers feel secure.
Innocent
This group sees the beauty in themselves and in the world. They want simple lives filled with peace and harmony. Loud areas, flashy lifestyles, and disagreements are the fastest way to turn them off.
Become innocent (lol) by promoting serenity and positivity.
This group sees the beauty in themselves and in the world. They want simple lives filled with peace and harmony. Loud areas, flashy lifestyles, and disagreements are the fastest way to turn them off.
Become innocent (lol) by promoting serenity and positivity.
Lover
Lovers are afraid of being unnoticed or unloved. They combat their fears by increasing their attractiveness and charm.
Become a lover by appealing to your listeners through the senses. Bonus points if you use alluring language.
Lovers are afraid of being unnoticed or unloved. They combat their fears by increasing their attractiveness and charm.
Become a lover by appealing to your listeners through the senses. Bonus points if you use alluring language.
Explorers
The trill-seekers. Their comfort zones see very little of them because they’re ruthlessly finding new ways to challenge themselves.
Ex: Jump off a moving jet.
Become an Explorer by validating your audience’s dare-devil nature and leading the pack.
The trill-seekers. Their comfort zones see very little of them because they’re ruthlessly finding new ways to challenge themselves.
Ex: Jump off a moving jet.
Become an Explorer by validating your audience’s dare-devil nature and leading the pack.
Big hat tip to Iconic Fox for the creating amazing visuals I posted in this thread.
Read their full article about Brand Archetypes here:
(It’s long but easy to digest)
iconicfox.com.au/brand-archetyp…
Read their full article about Brand Archetypes here:
(It’s long but easy to digest)
iconicfox.com.au/brand-archetyp…
My personality type is ENFJ (a Protagonist), so naturally my main archetype is the HERO. I also resonate with the CREATOR and the OUTLAW.
How I plan to balance them (to attract an audience just like me):
HERO 50%
OUTLAW 15%
CREATOR 35%
What’s your archetype(s)?
How I plan to balance them (to attract an audience just like me):
HERO 50%
OUTLAW 15%
CREATOR 35%
What’s your archetype(s)?
The 12 archetypes and their users:
Outlaw: @Cobratate
Ruler: Iman Gadzhi
Creator: @thedankoe
Hero: @HamzaAdonis
Magician: @RyanTrahan
Jester: Kevin Hart
Caregiver: Mr Beast
Sage: @AndrewHuberman
Lover: Kylie Jenner
Innocent: @ItsKieranDrew
Everyman: John Cena
Explorer: Goggins
Outlaw: @Cobratate
Ruler: Iman Gadzhi
Creator: @thedankoe
Hero: @HamzaAdonis
Magician: @RyanTrahan
Jester: Kevin Hart
Caregiver: Mr Beast
Sage: @AndrewHuberman
Lover: Kylie Jenner
Innocent: @ItsKieranDrew
Everyman: John Cena
Explorer: Goggins
@Cobratate @thedankoe @HamzaAdonis @RyanTrahan @ItsKieranDrew That’s all folks
If you enjoyed reading this, consider:
1) following me (@francis_oleh) to see more tips around business and branding
2) retweeting the tweet below so more of your followers can see it
Have an outstanding day!
If you enjoyed reading this, consider:
1) following me (@francis_oleh) to see more tips around business and branding
2) retweeting the tweet below so more of your followers can see it
Have an outstanding day!
https://twitter.com/francis_oleh/status/1679857856181354497
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