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Lauren Joseph Profile picture
@laurenjosephhq
Jul 15 • 9 tweets • 2 min read Twitter logo Read on Twitter
I love reading people 'hot takes'

You know those nuisances that answers POV questions

But, you have to be realistic.
You're hearing 10% of the facts
Without deep-reading the entire story

Here's 30 MUST read books that will challenge your philosophy in business & life... Image
“Books are both a luxury & our daily bread”

What is importance of reading for all ages?

It might appear boring unless you start, but once it is assured, once you get a grip of reading, you will be thanking yourself for this habit.

Make reading should be a ticket anywhere.
FINANCIAL LITERACY

1. Think and Grow Rich —Napoleon Hill
2. Rich Dad Poor Dad —Robert Kiyosaki
3. The Millionaire Next Door —Thomas Stanley
4. The Richest Man in Babylon —George Classon
5. Hustle Harder, Hustle Smarter —Curtis Jackson
PSYCHOLOGY

6. Mindset —Carol Dweck
7. The Alchemist —Paulo Coelho
8. How To IKIGAI — im Tamashiro
9. The Happiness Hypothesis —Jonathan Haidt
10. Influence The Psychology of Persuasion —Robert Cialdini
SALES & MARKETING

11. Sell Like Crazy —Sabri Suby
12. 100m Offers —Alex Hormozi
13. Ogilvy on Advertising —David Ogilvy
14. The Boron Letters —Bond & GaryHalbert
15. Scientific Advertising —Claude C. Hopkins
LEADERSHIP

16. The Art of War —Sun Tzu
17. Dare to Lead —Brené Brown
18. On Becoming a Leader —Warren Bennis
19. The 7 Habits of Highly Effective People —Stephen Covey
20. How to Win Friends and Influence People —Dale Carnegie
SELF IMPROVEMENT

21. Atomic Habits —James Clear
22. Do Epic Shit —Ankur Warikoo
23. The 4-Hour Workweek —Tim Ferriss
24. Who Will Cry? When You Die? —Robin Sharma
25. The Subtle Art of Not Giving a F*ck —Mark Manson
PERSONAL BRANDING

26. Start With Why —Simon Sinek
27. Crushing It! —Gary Vaynerchuk
28. Power Branding —Steve McKee
29. Branding Yourself —Erik Deckers
30. Building a Storybrand —Donald Miller
THE END.

Did you mentally upgrade your library?

Of course you did... BOOM!

1. Bookmark this thread - future ref.

2. Follow me ( @laurenjosephhq ) for more...

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More from @laurenjosephhq

Lauren Joseph Profile picture
Jul 8
I sucked at writing in school.

My first tweet still makes me cringe.

At 31, I've written 14.4k+ piece of content, some BLEW Up, others failed miserable.

Save yourself some pain.

Here's a 3 minute breakdown of my process...
Few see the benefits of becoming a great writer & manifest many excuses:

"It's too hard"
"It's over saturated"
"I haven't got the time"

Time to reframe, by saying:

"It's fun to be creative"
"I can find new niches"
"I don't have to write it all today"

Let's start small...
My 3 Rules:

• Write to inform yourself.
• Review the analytics weekly.
• Double down on what works.

This thread will help you improve your creative writing to gain super fan attention.
Read 10 tweets
Lauren Joseph Profile picture
Jul 4
Joseph Sugarman is a godfather of copywriters.

Selling 1,000,000+ copies of "The Adweek Copywriting Handbook"

He pioneers 5 persuasive writing rules.

Use these to increase your sales:
Rule #1

The purpose of the first sentence in an ad is to get you to read the second sentence.
In a world of coaches selling to coaches, the message must change from mainstream to 'nice-stream'.

Ex marketing.

“I can help you make money with your coaching business, read below to learn how.”

Blah, blah.

Instead.

Get them to raise their hand with curiosity.
Read 14 tweets
Lauren Joseph Profile picture
Jun 29
If you want to escape the comfort zone trap FOREVER and make some noise.

Read this carefully:
In the warmth of our comfort zone life feels safe & familiar right?!

But ultimately, it's the more opportunities are missed to fully immerse ourselves in the human experience.

Don't say goodbye to personal growth!

Tips to identify & escape today:
FEAR & UNCERTAINTY

In your comfort zone, everything is predictable, which makes you feel safe. For example, you know exactly what to expect when you take the same route to work every day.
Read 12 tweets
Lauren Joseph Profile picture
Jun 27
I had an interesting call with an hunrgy founder last week, he was struggling to book meetings from his audience.

With some probing I found the problem.

Poor self marketing.

Missing from the 3 skillsets for success

If you ignore these triggers, you'll fail FAST:
If you scrolled down to this tweet

Congrats, you identified this in your service-based business.

You're already taking ownership

Like “I need to correct this now”.

Sales is about solution.

Marketing is about empathy.

Copywriting is about persuasion.

Let's unpack this...
I asked one question.

“What is your ICP?”

He said, everyone but the postman and his dog...

Basically he couldn't tell me in a few words,
which is a Tell-Tell sign that he doesn't know.

If you don't your Avatar, you'll sell nothing to nobody.
Read 8 tweets
Lauren Joseph Profile picture
Jun 19
Biggest lesson from the pandemic?

The 40-hour workweek is actually 10-15 hours of focused work without the distractions and office BS
The amount of filler in a typical office day is mind-boggling.

With remote work, we can use the rest of time for side projects and productive work. That has always been my productivity hack.
I do my job, and spend the rest of the time on my business:

- Reviewing sales project
- Market researching
- Improving systems

My colleagues spend this time shopping online, gossiping and complaining that the world isn't fair.

Low vibes.
Read 5 tweets
Lauren Joseph Profile picture
Jun 17
Doubt yourself and the world will doubt you.

One thing my many mentors had told me “Whatever your mind can conceives it believes”.

Here's how to rebuild your self belief... Image
Trust is a Real aspect of relationships

Question is how much we trust ourselves?

Self-trust is important because it leads to a better relationship with ourselves.

“Self-Trust Is The First Secret of Success.”

–RALPH WALDO EMERSON
To strengthen is to:

▸ You know yourself
Lead higher self-confidence

▸ You like yourself
Encourages self-assuredness

▸ You trust yourself
Guarantee the best form of self care

Allowing you to tap into our potential & become more than we are.
Read 8 tweets

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