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In 1977, The world's Highest-paid Copywriter started a workshop.
Each participant paid $4000.
For 23 years, he taught the same 10 Psychological triggers to boost Sales.
Here's a breakdown:
Each participant paid $4000.
For 23 years, he taught the same 10 Psychological triggers to boost Sales.
Here's a breakdown:
1. Guilt
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt. So if you Include a gift in your copy, many will feel guilty for not buying.
And you might end up with a sale.
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt. So if you Include a gift in your copy, many will feel guilty for not buying.
And you might end up with a sale.
2. Credibility
You're offering something for $10 that everyone is selling for $30.
Explain why your product is cheap but sound reasonable.
Raise all the objections & solve them.
Trust = Sale.
You're offering something for $10 that everyone is selling for $30.
Explain why your product is cheap but sound reasonable.
Raise all the objections & solve them.
Trust = Sale.
3. Trial period v. Satisfaction Conviction
Most people give a trial period but Joe used to give a Satisfaction conviction.
An offer that client thinks is going to rip you off.
One time Joe gave money to people for trying out the product if they end up returning it.
Most people give a trial period but Joe used to give a Satisfaction conviction.
An offer that client thinks is going to rip you off.
One time Joe gave money to people for trying out the product if they end up returning it.
4. Specificity
Use facts & numbers in your copy to establish trust and sound like an expert.
• Don't Say – Our product increased revenue
• Say – Over 73% of customers reported an increase in their revenue by $500
Specificity sells every time.
Use facts & numbers in your copy to establish trust and sound like an expert.
• Don't Say – Our product increased revenue
• Say – Over 73% of customers reported an increase in their revenue by $500
Specificity sells every time.
5. Consistency
Make the first sale simple.
Once the prospect commits to purchase - you can easily upsell it.
• First sale - Mobile phone
• Second sale - Earphones, wireless charger
• Third Sale - An exclusive membership for pre-sale
Create a simple funnel.
Make the first sale simple.
Once the prospect commits to purchase - you can easily upsell it.
• First sale - Mobile phone
• Second sale - Earphones, wireless charger
• Third Sale - An exclusive membership for pre-sale
Create a simple funnel.
6. Desire to belong
People buy any product because they subconsciously want to belong to the group that already owns or uses that product.
They buy Rolex because the richest people on earth own it.
Double down on that identity and enforce them.
People buy any product because they subconsciously want to belong to the group that already owns or uses that product.
They buy Rolex because the richest people on earth own it.
Double down on that identity and enforce them.
7. Sense of urgency
Let's say the prospect believes you & is ready to buy but there's no urgency.
They're thinking " Well maybe I can buy it later. "
99% of time they wont.
You need to run:
• Holiday discount
• A limited-time offer
or anything to create FOMO.
Let's say the prospect believes you & is ready to buy but there's no urgency.
They're thinking " Well maybe I can buy it later. "
99% of time they wont.
You need to run:
• Holiday discount
• A limited-time offer
or anything to create FOMO.
8. Fear
It's a great motivator to cause prospects to take action.
Coronavirus caused people to buy immunity-boosting shots.
Increased gun violence caused people to buy Guns.
If your product can save people from a threat then present it in that way.
It's a great motivator to cause prospects to take action.
Coronavirus caused people to buy immunity-boosting shots.
Increased gun violence caused people to buy Guns.
If your product can save people from a threat then present it in that way.
9. Exclusivity, Rarity, and Uniqueness
Most people would like to belong to an exclusive group.
Satan shoes by Lil Nas were sold out in under 1 minute as only 666 were produced.
Each pair cost $1018.
People want to brag, help them.
Most people would like to belong to an exclusive group.
Satan shoes by Lil Nas were sold out in under 1 minute as only 666 were produced.
Each pair cost $1018.
People want to brag, help them.
10. Mental engagement
The more effort you put in, the more fun it is.
If you make your copy too obvious the reader feels looked down upon and bored.
You need to:
• Add catchy Jingal
• Spice it up with stories
Don't play it safe.
The more effort you put in, the more fun it is.
If you make your copy too obvious the reader feels looked down upon and bored.
You need to:
• Add catchy Jingal
• Spice it up with stories
Don't play it safe.
TL;DR
10 Psychological triggers to boost sales :
1. Guilt
2. Fear
3. Credibility
4. Specificity
5. Consistency
6. Desire to belong
7. Sense of urgency
8. Mental engagement
9. Exclusivity, Rarity, and Uniqueness
10. Trial period v. Satisfaction Conviction
10 Psychological triggers to boost sales :
1. Guilt
2. Fear
3. Credibility
4. Specificity
5. Consistency
6. Desire to belong
7. Sense of urgency
8. Mental engagement
9. Exclusivity, Rarity, and Uniqueness
10. Trial period v. Satisfaction Conviction
3 quick favors:
1. Follow me for Audience building and Twitter Writing nuggets --> @Tanmays_chauhan
2. Retweet the first tweet if you gained any value.
3. Comment what thread you want next from me.
https://t.co/Y5MHTpPnps
1. Follow me for Audience building and Twitter Writing nuggets --> @Tanmays_chauhan
2. Retweet the first tweet if you gained any value.
3. Comment what thread you want next from me.
https://t.co/Y5MHTpPnps
https://twitter.com/TanmayS_Chauhan/status/1680563097700794375
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