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(1/9) Weed is legal in Thailand and locals are complaining.
Why?
Because the market is flooded with American products.
And that won’t change, because the US has a massive, defensible moat.
Let me explain.
Why?
Because the market is flooded with American products.
And that won’t change, because the US has a massive, defensible moat.
Let me explain.
(2/9) BDS Analytics estimates global Cannabis sales this year will be $230 billion (95% of it illegal).
For context, that’s smaller than Wine (~$300 billion) but already much bigger than Coffee (~$100 billion).
As countries begin to legalize that number will grow.
For context, that’s smaller than Wine (~$300 billion) but already much bigger than Coffee (~$100 billion).
As countries begin to legalize that number will grow.
(3/9) The US is an exporter of culture and we have moved strongly towards acceptance and legalization of Cannabis.
We’ve seen how cannabis markets develop - first medical programs, then recreational programs
And it’s already happening globally (green = med, blue = rec)
We’ve seen how cannabis markets develop - first medical programs, then recreational programs
And it’s already happening globally (green = med, blue = rec)
(4/9) Sure, countries will legislate against importation.
But as weed becomes normalized the market will become more open.
And for manufacturing cannabis, the US has 3 dominant footholds: Experience, Geography, and Infrastructure.
But as weed becomes normalized the market will become more open.
And for manufacturing cannabis, the US has 3 dominant footholds: Experience, Geography, and Infrastructure.
(5/9) Experience: Growing good weed only comes from experience.
It’s not like tech where a teenager with a high IQ and computing power can create a revolution.
Understanding the plant comes from handling it for years.
And we’ve got an army of growers with decades of experience
It’s not like tech where a teenager with a high IQ and computing power can create a revolution.
Understanding the plant comes from handling it for years.
And we’ve got an army of growers with decades of experience
(6/9) Geography: In order to grow Cannabis at scale it needs to be done outdoors, and the best possible environment is a hot, dry summer.
Moderate climates with hot dry summers shown here are the bright yellow and purple (see Cali & Pacific NW)
Globally, it’s surprisingly rare.
Moderate climates with hot dry summers shown here are the bright yellow and purple (see Cali & Pacific NW)
Globally, it’s surprisingly rare.
(7/9) Infrastructure: According to BDS, the US market is currently $75 billion. That’s 12x the second biggest market (Canada at $6 billion).
And Canada has been federally legal for 5 years.
Thailand has given us a 10-year head start and this is not a gap that’s easy to close.
And Canada has been federally legal for 5 years.
Thailand has given us a 10-year head start and this is not a gap that’s easy to close.
(8/9) The US is going to dominate the global cannabis industry for decades for a good reason - we've got the best shit.
And we're gonna be known for it:
Irish Whiskey
French Wine
American Weed
And we're gonna be known for it:
Irish Whiskey
French Wine
American Weed
(9/9) If you enjoyed this thread, follow @TheWeedCFO for weekly insights on Cannabis. And RT this thread to help others learn:
https://twitter.com/TheWeedCFO/status/1681115252929208320?s=20
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