Thread by @TheCopyTitan

My copy has generated over $12,000,000.

A lot of that amount has been thanks to one thing:

A BIG idea.

If you don't have one, your copy will likely bomb.

But nail that part? And your copy will CRUSH.

How to come up with a BIG idea?

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Every home run promo that has done 8 figures has one thing in common:

A BIG idea.

This is also known as:
- The hook
- The BIG promise
- The unique mechanism

Whatever you call it, one thing is for sure:

Learn how to come up with big ideas...

And you'll be set FOR LIFE.

Before I blow your mind with the next lines, two things:

1. Sign up for my exclusive newsletter. Link in bio @TheCopyTitan.
2. Join my Facebook group:

Done both?

Great, let's continue:facebook.com/groups/10edge/

Now, if you're new to copywriting, you might know what a BIG idea is.

So, let's focus on that first.

A BIG idea is something that makes your offer stand out from the rest.

It's something no one's ever heard of before.

That's why it's often referred to as a "unique mechanism".

For example, around a decade ago...

The BIG idea of "eat chocolate and lose weight" disrupted the weight loss industry.

And I bet the person who came up with it made $$$.

But if you try this same idea today?

It won't work well.

Why?

Because it's not new or unique anymore.

Now, you might be wondering:

Can I write good copy without a BIG idea?

Sure.

Many copywriters do.

And their work might bring in some sales.

But it will NEVER be a home run.

*Home run - an offer that generates 8 figures in sales.

Why?

Because if the copy lacks a BIG idea...

It'll sound like the rest of the offers that are fighting for the attention of millions of people.

That's the very reason I spend most of my time just on the BIG idea.

And I suggest you do the same if you want your copy to CRUSH.

In a second, I'll share some examples.

They'll help you understand the big idea much better.

But before that?

I'd like to share some screenshots from Evaldo Albuquerque's book - The 16-Word Sales Letter.

If you don't know Evaldo...

Well, he's the best non-native English-speaking copywriter in the world.

In that regard:

I was recently called, "The next Evaldo Albuquerque".

See image.

So, you should listen to both of us.

But for the next lines, let's focus on Evaldo's wisdom.

Before Evaldo started writing home run after home run...

His hit ratio was 20-30%.

But after he started following his 16-word method...

The ratio SKYROCKETED to 60-80%.

So, what's this 16-word method?

Take a look at the image below:

In other words, we HAVE to make the reader believe in the one belief.

His formula is the following:

This NEW OPPORTUNITY is the key to THEIR DESIRE and it's only attainable through MY NEW MECHANISM.

Here's what Evaldo means by that:

This one belief is the BIG idea of the promo.

When you focus on the one (BIG) idea...

You get rid of everything else that's not important...

And this BIG idea drives your sales copy - be it a sales letter, an email, an advertorial, or a FB/YT ad.

And the 10 questions Evaldo mentioned earlier?

They'll add a ton of emotions to your copy.

They never change.

But they SUPPLEMENT the BIG idea.

See them below:

Okay, enough theory. Examples!

Two years ago, I had to rewrite a sales letter selling a video course on how to alleviate back pain.

The previous sales letter was focused on a specific technique that was the only way to deal with back pain.

Not bad. But not amazing either.

I came up with the BIG idea for the new sales letter while reading "Atomic Habits" by James Clear.

In one of the chapters, Clear talked about how if you get better by 1% every day...

You'll be 37x better at the end of the year.

Crazy progress, right?

How did I relate this back to the back pain product?

Here's how:

(See image.)

In other words, the BIG idea:
- Has to be new
- Has to be easy-to-do
- Addresses their current desire

The last point is CRUCIAL.

We're NOT creating a new desire.

We're solving their current problems.

Another example.

I was writing a weight loss promo.

And as you might know:

The weight loss industry is one of the most competitive in the world.

So, there's hardly anything the audience has NOT heard of yet.

So, I was really happy to discover something crazy in a study:

Basically, the study discovered that if you go to bed stressed...

NO matter what you do, your body will produce MORE fat cells...

But if you alleviate the stress before going to bed...

Your body will burn fat like a furnace.

So, after reading that...

All I had to do was show the reader that:

Not going to bed stressed (new opportunity)

Is the key to losing fat (desire)...

And is only attainable through this product that alleviates stress (new mechanism).

Now, you might be wondering:

Does this BIG idea thing apply only to sales letters and other forms of long copy?

Nope.

You can apply it to ads and emails, too.

There, DR marketing people call it "the hook".

So, if you want your ad/email copy to crush:

Improve your hooks.

Speaking of big ideas, I have a BIG announcement to make.

My friend and digital marketing genius @PedrosWindfalls and I are working on something that will allow you to get mentored by both of us at the same time.

And it'll cost a fraction of what we charge for 1:1 mentorship.

If you don't wanna miss out on this new opportunity:

1. Sign up for our email lists (links in our bios).
2. Join our Facebook group: facebook.com/groups/10edge/

And that's a wrap.

Now, you know how to come up with the MOST IMPORTANT element of copy - the BIG idea.

And you're ready to start printing money.

Any questions? Drop them below.

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Cheers,

Svet,
The Copy Titan

https://twitter.com/TheCopyTitan/status/1681998074254618624