Thread by @JonErlichman

The X era has begun at Twitter

Elon Musk says the bird logo will be replaced by an X.

For Musk, it’s the continuation of a story that began 25 years ago.

Here’s a brief history on that... 🧵

Let’s go back to 1999.

After selling his first company…

…Musk set out to disrupt banking.

And the X identity was born.

But its time as a standalone brand would be short-lived.

Instead, X became part of another brand.

X became part of PayPal.

And PayPal was acquired by eBay.

Musk walked away with $165 million.

He then started building again…

…and the letter X would reappear.

Musk would launch Space Exploration Technologies Corporation.

It would become known as SpaceX.

Worth noting…

SpaceX’s logo has a hidden message.

The X symbolizes a rocket’s trajectory.

Musk also used “X” at Tesla.

It’s the name of Tesla’s third model.

Musk envisioned a car lineup with models that spelled out “sexy.”

There’s a Model S. An X. And a Y.

Ford had the rights to the Model E.

So Musk instead opted for 3, which is basically a backwards E.

X is even the name of Musk’s young son.

Meanwhile, you likely saw all of the headlines leading up to this development…

…from rebranding Twitter as X Corp…

…to the recent launch of xAI.

In other words, wheels were already in motion for the new era.