Patrick Campbell Profile picture
Jul 27 โ€ข 6 tweets โ€ข 2 min read Twitter logo Read on Twitter
In the past six months, I spent serious time with 18 millionaires and 6 billionaires.

They fell into two surprising categories ๐Ÿ‘‡ Image
Net-takers
- Need 51%+ of value from interactions
- Need "what's in it for them"
- Relationships = series of single "moves"

Net-givers
- Give excess value
- Seldom state "what's in it for them" (but know)
- Relationships = multiple "moves"

But then I found the weird part ๐Ÿ‘‡
The richest 13 were net-givers (except one).

They weren't naive either.
Net-giving was THE strategy.

The 2nd richest summed it up well:

"It costs me nothing to help or introduce you..., but one favor...from you could make me a lot.โ€

So here's how they actually do this ๐Ÿ‘‡
The wealthy use a net-giving pyramid to get 10x value from relationships.

- "Scalable Helpโ€ Base
Become known for helping with X (eg. me with pricing).

- "Value Bombing" Middle
Go overboard in first X months of knowing new contact (eg. custom advice)

But then comes the top ๐Ÿ‘‡ Image
The wealthiest folks do something counterintuitive:

They always try to provide more value than they receive with their closest network (typically 3-5 people).

Intros.
Doing custom work.
Forwarding deals.
Lending planes and $$$.

Some even keep an actual ledger. Image
Well, back to the cave.

Keep in mind you don't have to be rich to be a net-giver. It's the best long-term strategy for wealth via network.

If you found this helpful, you should give it a retweet below. Reply if you want more research like this, too!

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More from @Patticus

Jul 26
Last year I went from $19k in my bank account to selling my company for $200M+

Then came what I call "The Champagne Problem Cycle":

- Existential Crisis
- Cocaine energy
- 19 gas stations
- A move to Puerto Rico

Here's exactly what happens when you get rich ๐Ÿ‘‡ Image
Before the sale you're a cool cucumber.

The good - calm.
The bad - calm.

Diligence irks you a bit, but only because everyone else is so emotional. They've calculated their cut.

You know nothing is done until it's done, so you stay calm.

But then the money hits your account ๐Ÿ‘‡
When the cash hits, you enter Phase 1: "Am I a god?"

Everyone treats you like one.

Former team: "sorry about Glassdoor"
Ex-gfs: "You're the one that got away"
VCs: "I made these bootstrappers win"

That stuff you wrote 10 years ago - now everyone loves it!

You're confused. Image
Read 12 tweets
Jun 22
I built the pricing for 400+ companies, unlocking $2 billion+ in additional revenue.

There's one add-on high-growth companies sell that you don't.

You can implement it in 48 hours without any code:
Add-ons are a piece of your product you charge separately for.

Why do that?

Parts of products only appeal to certain customers. If given to everyone:
- You don't get paid for it
- Most customers don't appreciate it

So why include it?

Here's the add-on everyone can use ๐Ÿ‘‡
Everyone should charge for priority support.

Someone wants calls or emails answered first - charge them.

"But all support should be great"
"No one will buy it!"
"This will add cost"
"We're a consumer product"

Shhh.

Pricing Zaddy's got you.

Here's all the proof this works ๐Ÿ‘‡
Read 7 tweets
Jun 20
We fear public speaking more than death.

I used to too.

But then I won a national championship in debate.

The secret?

I learned HOW to speak using speaking frameworks.

Here's the one I used to win the title and to sell tens of millions in software.

It's called NEPC ๐Ÿงต
Your fear of public speaking isn't because you're dumb.

You're a smarty.

You just don't know how to organize your thoughts.

So when answering questions or presenting ideas, organize them like this:

Name it
Explain it
Prove it
Conclude it

Let's quickly walk through each ๐Ÿ‘‡
1. Name it

So your boss asks a question.

Pause.
Think of the answer.
DON'T start rambling.

State one sentence that stands alone as an answer to the question.

It's not a complete answer. It's a hook.

"This'll fail, because X"
"X is Y"
"A is the reason for B"

Now pause again. Image
Read 8 tweets
Jun 19
We hired 133 people.
Had 68k users.
0 funding.

Even then - I did every final interview for new hires.

No matter the role.

It was the single greatest use of my time, because it protected our team from a mistake you're likely making.

Here's what I did in these interviews ๐Ÿงต
Your number one priority as an executive is your team.

You push them.
You unblock them.
You protect them.

And most importantly you make sure every new hire raises the bar.

The problem: we suck at this.

It's really hard, mainly because the way we interview makes it harder.
Most recruiting is designed for deception.

"Our company is amazing"
"Well, I'm amazing, too"

You fix this a bit with:
- A+ recruiters
- Test projects
- Hiring frameworks
- Aptitude tests
- References

But the biggest help I've found - a thorny, minimal B.S. final interview.
Read 12 tweets
Jun 15
We bootstrapped a team to a $200M+ exit.

One thing almost ruined it all - my autism.

I had to work harder than most at communicating (and continue to fail a lot), but I found a good hack:

Asking the right questions.

Here are 9 questions I use to be a better manager.

๐Ÿงต
People you manage will complain about one another. It's human.

The *worst* response is to try to solve the problem right away.

It creates drama triangles.

Instead ask:
1. If I asked the person A, would they describe this the same way?
2. Have you tried talking to them?
You will have to give feedback as a manager.

The worst way is to just say what's good and bad. I've done this countless times ๐Ÿ™ˆ.

Instead ask:
1. What do you think is great about this? Why?
2. What's not so great? Why?

Frames and sparks the perfect discussion.
Read 6 tweets
Jun 14
Bud Light sponsored a trans influencer and then lost $20B due to boycotts.

Those folks are bigots, right?

Actually - 89% arenโ€™t boycotting because of trans rights.

This has been bothering me, so I collected data from 4.1k people.

I uncovered a pretty big mistake๐Ÿ‘‡ Image
Bud Light did what big brands do: chased a top influencer.

Iโ€™ve sat in that room.

Everyone's excited.
Someone asks โ€œis this political?โ€
Their morals get questioned.
Then everyone gets on board because - โ€œTRAFFIC?!โ€

BUT, these rooms blind you to the true definition of brand. ๐Ÿ‘‡
We forget Brand is amorphous.

Itโ€™s not one campaign.
Itโ€™s not one type of customer.

Itโ€™s thousands of touch points with thousands of different audience segments that all come together to form โ€œthe brand.โ€

And boy does the data show Bud Light messed up the brand๐Ÿ‘‡
Read 9 tweets

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