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May 1

In 2000, Nokia sold 7 phones a second and owned 70% of the market.

It was bigger than Apple, cooler than Samsung and untouchable.

Then it bet against the future and lost everything.

Here’s how the company that ruled a generation collapsed:

At its peak, Nokia was untouchable.

Its phones were durable, reliable, and wildly popular.

The brand became synonymous with mobile phones so much so that by the early 2000s, Nokia was more recognizable globally than Coca-Cola.

But behind the scenes, cracks were forming.

1. They saw the smartphone revolution coming but couldn’t act fast enough.

In 2004, Nokia invented a prototype that looked shockingly like the iPhone.

It had a big touchscreen and camera.

But executives shelved it.

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Apr 28

John McAfee was the wildest entrepreneur in history.

• Bitcoin billionaire
• Wanted in 3 countries
• Hacked the US government
• Married a prostitute sent to kill him
• Escaped prison by faking a heart attack

The untold story of Silicon Valley's craziest CEO:

John McAfee started as a legit genius.

He worked as a programmer on NASA's Apollo missions.

Later, at Lockheed Martin, he encountered the first computer virus.

It gave him an idea that would make him rich and rewrite tech history.

In 1987, McAfee founded McAfee Associates.

It became the first major antivirus company, protecting millions as computers entered the mainstream.

By the early 90s, he was worth over $100 million.

But John McAfee was never meant for a quiet life.

Read 9 tweets

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Apr 27

Larry Ellison might be the wildest CEO Silicon Valley has ever seen.

• Lives in his private Hawaiian island
• Hired spies to take down Microsoft
• Steve Jobs and Elon Musk studied his playbook

Here’s how he crushed IBM and built Oracle into a $400B empire:

In 1977, Larry Ellison co-founded a tiny startup called Software Development Laboratories.

Their mission?

Build a database system for the CIA something no one had ever really done at scale before.

The project's codename: Oracle.

Ellison was obsessed with speed.

While IBM and others built slow, cautious database systems, Ellison believed in moving fast even if it meant bending rules.

He once said:

"When you innovate, you have to be prepared for everyone telling you you’re nuts."

And he meant it.

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Feb 23

You walk into IKEA for a simple shelf.

Two hours later, you’re pushing a cart full of things you never planned to buy.

This isn’t bad luck—it’s a $50 billion psychological trap.

Here’s how IKEA hijacks your brain to make you spend more (without realizing it):

IKEA succeeded because it's founder, Ingvar Kamprad, reinvented how people buy furniture.

His strategy? Low prices, self-service, and an addictive shopping experience.

Walk into an IKEA store, and you’re not just shopping—you’re entering a carefully designed psychological trap.

Here’s how it works:

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Feb 8

In 2017, McDonald’s introduced a simple machine that changed everything.

It doesn’t flip burgers—but it made them billions.

This machine makes you spend more, eat more, and come back for more.

Here’s how McDonald’s self-order kiosks became their $2.1B secret weapon:

Self-order terminals were first introduced in 2008, with Europe as the testing ground.

Today, they’re in nearly every McDonald’s worldwide.

The results?

1. In Germany, profits increased by 15% after introducing SOTs.

2. Globally, McDonald’s has become a $2.1 billion machine thanks to these terminals.

3. Former CEO Steve Easterbrook confirmed that SOTs lead to larger average orders.

But why? The secret lies in psychology and design.

Read 11 tweets

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Feb 5

In the 1970s, Japan was a tea-drinking nation.

Nestlé spent millions to change that—ads, discounts, promotions—but nothing worked.

Then they hired a child psychiatrist.

What happened next turned Japan into the 4th largest coffee importer in the world:

After World War II, Nestlé entered Japan, hoping to create a new market for coffee.

But no matter how much they advertised, coffee sales remained abysmal.

The reason?

Coffee had zero cultural significance in Japan and had no childhood nostalgia or emotional connection.

Nestlé had perfected their product:

1. Great taste
2. Affordable pricing
3. Attractive packaging

But none of that mattered if no one cared about coffee.

So, instead of throwing more money at ads, Nestlé hired a psychoanalyst to crack the code.

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