Thread by @gavin_wiener

🚨 The 2 funnels you NEED to know as you scale your agency, and coaching/consulting business to multiple five figures a month

But they need to be setup correctly...

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Learn these 2 funnels and you won't need to learn another for a long time:

- Video Sales Letter funnel
- Webinar funnel

Keep reading and I'll break down the flow and necessary pages 👇

* VSL Funnel *

A VSL stands for Video Sales Letter

For a lot of us, Sam Ovens introduced us to VSL's in his Consulting Accelerator course

A VSL funnel follows this structure...

* VSL Funnel *

- Landing page
- VSL page
- Booking page
- Thank you page (optional)

You "could" combine the booking page and VSL page.

But keeping them separate is easier for tracking conversions at each step

* VSL Funnel *

Make a big promise on your opt-in page

Why should someone care about your free training, resource, or walkthrough

* VSL Funnel *

Deliver on that promise.

Your VSL could be 5 minutes, it could be 30 minutes

However long it takes to deliver on the initial promise

* VSL Funnel *

Invite them to a book a call

Again, this is split into a separate step so it's easier to spot the conversion between someone watching the video, and showing intent to book a call

* Webinar Funnel *

A webinar funnel invites someone to join either your pre-recorded funnel, or live webinar

I analyzed the top-performing webinar funnels I know of.

At its core, you only 2 need steps... 👇

* Webinar Funnel *

- Opt-in page
- Thank you page

Opt-in page is a lot like a VSL's opt-in page.

You make a big promise.

Why should someone spend 30-60 minutes listening to you

WHAT do they get out of it

* Webinar Funnel *

There's a bit more focus on the person behind the brand.

And it helps to explicitly describe what will be covered in the webinar

* Webinar Funnel *

The "Thank you" confirms their registration.

Email marketing does a lot of heavy lifting for webinar funnels.

You want them to check their email.

Also, they've just taken a positive action. It's an opportunity to ask for another

- Follow you
- Join a group

* Webinar Funnel *

Quote note: If you're running paid ads.

You could add low-ticket up-sell and down-sell pages to "liquidate" the cost of ads

Up-sell and down-sell pages are a topic for another day.

* Summary *

If you're an agency, or coach/consultant,, the 2 funnels that'll do most of the work for you are:

- VSL funnel
- Webinar funnel

If you want help setting up either a VSL or webinar, and make sure its setup properly...

Book a time with me 👉calendly.com/gavinwiener/au…