Thread by @launchsocials

Past 3 years I've driven billions of impressions with IG theme pages, blowing up personal brands & driving organic traffic to high-converting funnels

This THREAD is the top 10 principles we use to create ultra-viral content every day

Here's your keys to BLOWING UP

But first, think of content in two parts: what it says vs how it looks

The design itself doesn’t matter compared to what your content actually says

You don’t need crispy vids or wild edits

Best performing content is simple white background with black text & deep emotional msg

The name of the game is engagement and attention

We don’t care if people love what we say or hate what we say all we want is their valuable attention

People love leaving their opinion and these principles are exactly how to make them do that 10 different ways

1) Comparisons

Left vs right
Correct vs incorrect
Before vs after

I put this first because i see it being one of the most consistent ways to keep going viral

People love comparing themselves to others and this plays into that deeply

Good example from @BodyOptic

2) Justify Failures

“oh ur 25 and never had a real job and ur broke, its ok man you can still do it”

@garyvee is a genius at this

Giving lessons and genuinely trying to help people who arent where they want to be by justifying their past failures as being ok

@garyvee 3) Confirm Suspicions

Everyone is suspicious of everything, wondering why it’s too good to be true or why it will work for them… give them a reason to be suspicious

@ROGUEWEALTH being the first to post this and confirm the suspicions of many drove insane engagement

@garyvee @roguewealth 4) Breaking news

Social media is where a lot of kids get their news now, if you can be the first to post a story and be ahead of the curve you will be rewarded with the attention

@/rap on IG does this extremely well

@garyvee @roguewealth 5) Identity & emotional connection

Much harder to do, you usually need a brand with a storyline for it to work but its one of the most powerful forces of engagement

People want to attach themselves to a message, meaning & IDENTITY

@KillCrew_ does this really well on IG

@garyvee @roguewealth @KillCrew_ 6) Allay their fears

Stopping people from feeling afraid or doubtful

Great example is the #wagmi trend on crypto twitter convincing people a crash is impossible

You aren’t all going to make it but beginners will think it if you tell them enough, this has turned into a movement

@garyvee @roguewealth @KillCrew_ 7) Stroke their ego

Anything that affirms peoples actions is how you stroke their ego

If you as an authority say its true and they also believe its true they will LOVE it and engage

Example from @brutedeforce perfect piece of content

@garyvee @roguewealth @KillCrew_ @brutedeforce 8) Exotic & outlandish

Could write a whole case study in regards to @DanBilzerian and his blowup

His entire social media is exotic and outlandish compared to most everyday people

And its why he gets ridiculous numbers, simply be built different

@garyvee @roguewealth @KillCrew_ @brutedeforce @DanBilzerian 9) Throw rocks at enemies

We see this in the political space A LOT

He said, she said blah blah its a bunch of noise

But people invested in the timeline will eat it up over and over

Example: i search BLM and this is the first thing to pop up

@garyvee @roguewealth @KillCrew_ @brutedeforce @DanBilzerian 10) Kick the normie nest

Slightly more risky and fun, although i don’t recommend doing this often

Go full on scorched earth, pissing majority of people off but capturing insane attention instantly

Here’s a killer example from @sweatystartup

@garyvee @roguewealth @KillCrew_ @brutedeforce @DanBilzerian @sweatystartup All in all u pick a few of these strategies and go all in over and over

There's obviously other angles but these are some of my favorite

This is your key to producing great content now you just need to be consistent to blow up

@garyvee @roguewealth @KillCrew_ @brutedeforce @DanBilzerian @sweatystartup Also notice how in each of these scenarios there is incredible emotional polarity and a reason for people to engage and leave their 2 cents

That’s why it works so well

Drop a follow @launchsocials and RT the first tweet of this thread if u learned something