Thread by @NicheSiteLady

My newest site got hit by the new Google Update 😱

Here are 6 things I did wrong (so you can avoid them)...

1. I didn't provide any original information.

100% of the research I did came from the internet. All I did was pasted web content into Chat GPT and asked it to make it into a blog post.

Even if you write it yourself, if you're using websites you find on Google for research, you can't really call that research.

That's only one step better that getting AI to research it for you.

Instead, I should have been visiting places in person, emailing the companies, digging deep into forums and Facebook groups, watching YouTube videos, reading books and gathering info that's NOT already on the internet.

2. The site doesn't cover the topic comprehensively.

I picked out low-competition keywords and started by writing articles about those.

This can get you an initial boost, but think about it...

If your website was a book and the chapters were just low-competition searches, that would make a terrible book!

Instead, I should have written the cornerstone pieces that provide a top-level description of the topic.

These may not rank for years, but they're still important to have.

3. The content is boring AF.

I fed Chat GPT the facts and asked it to write. It didn't add any interesting information.

And of course, it didn't include any personal opinions or insightful analysis.

This is a real issue when using AI.

Yes, it can write better than most people. But it can't have a personality without sounding fake.

Instead, I should have added sections with my own experiences, analysed the data and drawn my own conclusions, and added my own personal touch.

I should have also added real photos and data visualisations like charts.

4. The content isn't trustworthy.

For this site, I use a fake name and a fake picture.

There are no links to social media, LinkedIn or any info about the author anywhere else on the web.

It's obvious he's not real.