Craig Fuller 🛩🚛🚂⚓️ Profile picture
Sep 2, 2023 15 tweets 5 min read Read on X
The freight market bottomed on May 14th. Since then conditions have continued to improve.

The outbound tender rejection index (OTRI) measures the balance of supply/demand in trucking, by measuring the % of truckloads that are rejected.

This data comes from the "tender" messages between shippers and motor carriers. Tender messages are requests for trucks in the contract freight market.

A rejection tells us that a carrier is telling a shipper that they have other options for their trucks.

Higher rejection rates mean that the balance of supply/demand is swinging in favor of trucking fleets.
Tender rejections are also signaling a stronger YoY quarter for motor carriers. Tender rejections are on pace to surpass last year's number and should do so by the end of Q3.

2/ Image
Tender rejections are also signaling that the current market is similar to 2019.

(Orange in this chart is 2019) 3/ Image
Who wins?

The Waterfall Theory of Freight suggests the largest carriers are the last to see a slowdown and the first to see the market come back.

The Waterfall Theory of Freight is the foundational theory that tender rejection data is designed to monitor. 4/
Volumes have continued to strengthen throughout the year. This suggests that the trucking market could see a decent peak season, providing relief for motor carriers. 5/ Image
The balance of supply/demand in trucking is related to the number of trucks available in the market for dispatch vs. the number of loads, at any moment in time. 6/
Who wins?

The Waterfall Theory of Freight suggests the largest carriers are the last to see a slowdown and the first to see the market come back.

The Waterfall Theory of Freight is the foundational theory that tender rejection data is designed to monitor.
7/
Even though conditions are improving, the capacity situation will continue to correct.

This chart shows the number of net additions of trucking firms in the market (measures revocations vs. newly established firms).

Chart is weekly, green is expansion, red is contraction. 8/ Image
As capacity churns out of the market and volumes continue at robust levels, spot rates will increase.

9/ Image
Contract rates have also likely bottomed. 10/ Image
The next part of the cycle is the worst part for freight brokerages. As shippers have started to prefer asset-based carriers in their routing guides, brokers have lost volume.

But brokers also make their money on the "spread." I.e. the delta between contract and spot. 11/
We monitor the spread on SONAR. It is still near record levels. It will come down as spot increases and when it does freight brokers with freight committed in the contract market will get squeezed. 12/ Image
We could see some of the high-growth brokers that financed their growth through debt in zero rate environment fail.

They tied their debt covenants to margins and would be in violation. This could cause some brokerages to fail, as Surge did earlier. 13/ freightwaves.com/news/breaking-…
Conditions could dramatically improve in Q2 2024, where carriers will have the upper hand.

Shippers should prepare by benchmarking their freight costs against data, locking in contract rates, or using index-linked contracts to manage rate/capacity risk.

14/
All of the charts presented are available on SONAR.

We also are working with 2 dozen shippers to help them prepare for a tighter 2024 bid season. sonar.freightwaves.com

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More from @FreightAlley

Apr 27, 2024
Three years ago, I bought a magazine as a passion project.

Since then, I've fallen in love with the magazine business, acquired other brands, and grown into a $50M side hustle (18% EBITDA margins today).

I believe it could become a billion-dollar business by 2030 through a combination of organic growth and M&A, w/ 30% EBITDA margins.

Why am I passionate about magazines?

1/Image
Before the internet, magazines were amazing businesses. They have a great connection with their audiences and a fantastic way for advertisers to reach a special interest.

Magazines could monetize through recurring subscriptions, newsstand, and advertising.

2/
Advertising was the cash cow. Subscriptions were often subsidized.

But the internet changed all of this.

Advertisers started to allocate budget towards digital and magazine share of wallet collapsed.

3/
Read 10 tweets
Jan 23, 2024
All signs point to a freight market recovery.

Here is what the data tells us:

Tender rejections are above 5%. Tender rejections measure the percentage of truckloads rejected. Carriers reject loads if they have better options. Capacity is coming back in balance. 1/ Image
Truckload spot rates have hit a 6 month high.

Usually, truckload rates drop below Q4 rates, but we are seeing the opposite. 2/ Image
Truckload volumes are above the 2023 seasonal comps. 3/ Image
Read 4 tweets
Nov 4, 2023
The freight market is experiencing a severe recession and bloodbath.

Here is a round-up of the doom and gloom headlines that have occurred in one of the worst downturns in freight market history.

Full articles and ongoing coverage on FreightWaves.

1/🧵
30,000 employees out of work when trucking firm Yellow shuttered 2/ Image
Convoy, the $3.8B valued VC-backed freight brokerage shut down 3/ Image
Read 28 tweets
Oct 25, 2023
The new titles we acquired from Bonnier have so much potential. I can't wait to get started on investing in the content and driving new levels of engagement from the audiences.

Each brand is the leader in its category. Here is what I love about each one. 🧵 Image
Boating is "America's Favorite Past Time"

Boating Magazine is the largest powerboat magazine.

There are 280,000 powerboats sold each year. This audience is massive, with lots of opportunity in video. 2/ Image
Yachting is the most aspirational of the marine brands, focused on the luxury category, where style and prestige reign supreme.

There are more than 59,000 yachts sold each year, with nearly 900 super-yachts sold. 3/ Image
Read 8 tweets
Aug 27, 2023
Trucking is one of the most fragmented industries on the planet.

Growing up, I was told that there would be massive consolidation in the trucking industry. The opposite has happened. Why?

This chart shows the number of individual trucking fleet companies. 1/ Image
Before deregulation in 1980, trucking rates were fixed and approved by the Federal government.

The Feds deregulated trucking and other forms of transport (airlines) and it created an explosion in the number of trucking fleets. Now, anyone could start a trucking company. 2/
From 1980 - 2000, there was a changing of the guard.

Non-unionized long-haul truckload firms were far more agile and able to compete against unionized companies that benefited from government regulation and fixed prices. 3/
Read 25 tweets
Aug 26, 2023
Freight market conditions are improving.

Tender rejections are the highest levels in 6 months at 4%. Tender rejection measures the percentage of truckloads that are turned down by trucking firms in the market.

It is the best way to measure supply/demand
1/ Image
Volumes are up 12% in the past 6 months. Increasing throughout the year (the big dips are holidays, btw). 2/ Image
For most of the year, tender rejections didn't follow the higher volumes, suggesting that there was way too much capacity in the market. 3/ Image
Read 7 tweets

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