Thread by @NebsGoodTakes

Black Adam's unhinged marketing campaign | Thread 🧵

Dwayne Johnson was cast as Black Adam in 2007

He was told about the character while attending that year's San Diego Comic-Con, as he was attached to play Shazam at the time

Dwayne Johnson claimed to have been a fan of Black Adam since he was a kid

Here's what Black Adam looked like when he was a kid

Dwayne Johnson appeared at San Diego Comic-Con 2022 in full costume as Black Adam

He was later booed at the same event

Black Adam took over Times Square with this incredibly threatening message

Upon being cast as Krypto the Superdog in DC League of Super-Pets, Dwayne Johnson turned the movie into a Black Adam advertisement

Black Adam appears with his dog in the film's post-credits scene, where Dwayne voices 3 characters at the same time

Dwayne Johnson wore a fursuit for a promotion for DC's League of Super-Pets (which counts as a promotion for Black Adam)

He surprised a family by giving them a puppy, and then also promoted his tequila brand

Fortnite released a Black Adam collaboration on the day of the film's release

It is unclear if these items will appear in the item shop ever again

Dwayne Johnson appeared in a video for ICC Men's T20 World Cup 2022, promoting Black Adam while declaring war between India and Pakistan

Dwayne Johnson promoted Black Adam in South Korea, releasing this video where he answers if Black Adam would win against various South Korean celebrities, including BTS

Dwayne Johnson appeared in this video, promoting the Black Adam experience in Roblox

Dwayne Johnson responded to a tweet claiming that Black Adam was not the most electrifying one in the DCEU

Mr Beast released a video where he played rock paper scissors against 100 Black Adams

Black Adam was announced to be a new playable character in Multiversus in August 2022, finally arriving on October 31st

They later released a Dwayne Johnson skin for the game's Christmas update

Dwayne Johnson released these images of a Black Adam marketing meeting, stating that global marketing is one of his passions

This meeting included watching the final cut of the film

idk what to caption this one honestly

Injustice 2 Mobile released an update adding Dwayne Johnson's Black Adam to the game

A trailer for Black Adam was released on the day of Queen Elizabeth II's death, and a fake tweet of The Rock using her to promote the movie was spread around

ABC released a video debunking this, but I posted it with the context removed and got oomfie yelled at by Dwayne Johnson

In South America, Carl's Jr. served a Black Adam burger

In Indonesia, you can obtain the Black Adam Super Mop

DC Universe Online released The Sins of Black Adam update, adding new story content and updating his old character model from 2011

The game is currently set to outlive the DC Cinematic Universe

In the finale of DC's Dark Crisis event of 2022, the entire Justice league gets Black Adam-ified

Additionally, Dwayne Johnson's likeness was used in one panel

Despite a low 44% review score from film critics, the 90% audience score was used in promotional images for Black Adam

In a Black Adam ad posted by Dwayne Johnson, the review line "THE BEST SUPERHERO MOVIE IN YEARS" from @/nukethefridge is used

@/nukethefridge is currently affiliated with known sexual predator Andy Signore

Dwayne Johnson pushed WB to air an ad during the 2022 Superbowl, which they hadn't done in over 15 years

It promoted Black Adam among other DC films slated to release that year, however one of these movies is still not out

In an ad for Black Adam's digital release, Dwayne Johnson appears before the logos of iconic DC heroes as they all explode

After claims of Black Adam being a box office failure, Dwayne Johnson quite possibly committed financial fraud

A poorly timed Black Adam + Man of Steel digital collection was released on the Microsoft Store

It's currently on sale for $20, so make sure to get it before it's gone

Shirts based on Black Adam's post-credits scene featuring Superman were released on the DC shop

They are no longer available for purchase

In the Deadline article where Black Adam was claimed to be a financial success, a Hawkman spin-off was also announced to be in development

Not only was that part of the article removed, but the writer initially confused Hawkman with Marvel's Hawkeye

Under Armour released the 'Project Rock Black Adam Training Collection'

When asked what superhero Kevin Hart would be alongside Black Adam, Dwayne Johnson replied "Honky Pete"

Dwayne Johnson appeared at Summer Game Fest 2022 to promote his energy drink

And also Black Adam