GREG ISENBERG Profile picture
Sep 14 8 tweets 4 min read Twitter logo Read on Twitter
hi im greg

Read this if you want to know why you should start a cash-flowing internet empire

(and learn about a new product to to get you there)

How many of you watched The Social Network movie and were inspired af?

I watched it in 2010 and wanted to run through a wall. It felt like I had found my life purpose.

Zuckerberg despite being a bit of an oddball seemed like a winner. He’s in a night club with Sean Parker and the world is his oyster.

I watched that movie and took pretty much the first flight out of cold Quebec to Silicon Valley to mimic Zuckerberg.

My 20s was squarely focused on building social networking and community apps.

I ended up selling 3 by the age 30.

1 to a PE firm.

1 to StumbleUpon (bigger than Twitter at one point).

1 to WeWork. I advised TikTok and Reddit too.

On paper I was successful. But my returns for investors weren’t home runs and my heartbeat was higher than an Avicii song .

So I learned a few uncomfortable lessons:

1. VC backed startups are stressful and probably not going to make you $
2. VC-backed startups are fake freedom. You can be fired from your VC-backed startup. I saw it happened to a couple friends. No one can fire you from your bootstrapped business

This might not make me popular to say but I think people need to know that.

But the good news is I learned a lot around how to use community as an engine for startup ideas and distribution.

I found out how to tap for endless profitable startup ideas.

The playbook for building internet businesses in 2023:

1. Find an underserved niche
2. Find out what they love
3. Find out what they hate
4. Create content they’ll share with each other
5. Create an identity to foster community (ie: )
6. Create a low cost product they’ll pay high costs for
7. Hire when it hurts
8.Don’t raise venture capital
9.Repeat

(bookmark/share this so you don't lose it)

If the Social Network movie was the golden era for social networks, this is the golden era for profitable community empires.

Distribution might be king, but community is the kingdom.

---

AND I’VE GOT NEWS

I’m giving away all my playbooks on how to build your own community empire.

You’ll also get the support & tools.

Its the program to get you to make your own community empire

But only a few people will get access.

Reply to this tweet and if this blows up I'll share how...

Bonus points for sharing a photo/video...
Image
[VIDEO] My story and why I'm launching community empire

You'll recognize a few familiar faces in this video I think...

The world needs more community-based startups not less

Less stress, more cash-flow

Maybe you'll take the plunge with us.
The membership is full of tactical stuff to get you there. Image
The link to the membership is in the video....
Learn more by typing this link in your browser to begin your community empire journey Image
The membership includes:

- Learn: 2 courses with the blueprint to build your community empire
- Research: monthly email with 2-3 niches worth building businesses in
- Accountability sessions: to keep you on track
- Free Skool subscription (worth the cost alone)
Sorry to folks who couldn't get in last night...

Website is back

Communityempire.co
50+ folks signed up in less than 24 hours. Wild.

• • •

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More from @gregisenberg

Sep 3
Free $12M startup idea:

Everyone is talking about Netflix's "Blue Zones" documentary on how to live to 100+ years old

People are becoming obsessed with living longer, but they don't know how

There's a multi-million/year profitable business to be built to help people get there

Powered by community...

Step 1:

Register a domain that's highly shareable and relates to the mission

Bluezonechallenge dot com (yeah that domain is up for grabs)

Domains aren’t just URLs; they’re battle flags

And because it’s a challenge, that promotes retention.

You embed rituals into the challenge

People don’t want to lose the challenge, they want to prevail.

Step 2:

Set up a paid membership, call members blue heads, limit to drive scarcity and word-of-mouth

Low ticket: $49/month (education, community )

High ticket: $249/month (education, community, group coaching)

Tip: Launch family, team and friends packs.

Social circles = amplified impact.

Step 3:

Rope in top-tier nutritionists for weekly sessions.

And here’s the kicker: Host a yearly BlueZoneChallenge Summit.

If TED talks and Comic-Con had a health-focused baby, this would be it.

Step 4:

This isn’t about sporadic epiphanies but sustained progress

Regular peer accountability sessions are key (and proven).

Think of it as AA for longevity.

Step 5:

Hire yourself out of CEO role, and find an operator. You can always advise, but can go on to build another challenge business if you wanted.

Move from solopreneur --> @MultipreneurGuy

Less stress, more leverage

Why this startup idea would work:

95% of community-based products fail. But what do the ones that are succesful have in common?

They bridge the gap between ambition and action.

It's not just about 'wanting' to live longer, but having a roadmap, mission and a group to journey with.

Your challenge becomes a way of life

How to spot a community-based opportunity like this:

I’ve always believed that the greatest ventures often intersect with profound cultural shifts.

The beauty is these businesses usually take $12 to start and can reach $12M+

Not crazy to find 2000 people to pay you on average $150/month

That's $300k/month or $3.6M/year

At 80% margins (not crazy for a biz like this), that's ~2.88M/year profit

4x EBITDA (not crazy, being conservative), that's a $12M year enterprise value business

AND most importantly, you're doing good. You can even donate all the profits to cancer research or longevity efforts.

Alright, who's launching Bluezonechallenge? I might just sign up....
--

If you want more of these breakdowns, you can follow me here @gregisenberg but the real good stuff is in my link-in-bio tbh. And I have some big news to announce there in September...

Hope you enjoyed!
How I would grow this idea:

1. Build trust through organic social using my Trust Map

2. Use AI-assisted SEO to rank like a hero

Use @boringmarketer
@pjausovec Only so much space I have in a long form tweet lol
Read 7 tweets
Aug 29
My retirement plan:

Pick niche. Build community. Create product. Dominate niche. Hire operators. Don't raise venture capital.

Repeat.
401communities > 401k
Let's get tactical:

I'm always surprised to hear how little people use Google Trends in their workflow

It's a goldmine of potential niches Image
Read 16 tweets
Aug 28
We're all in the trust business

Everyone from Andrew Huberman to Mr. Beast to Kim Kardashian to you and I

But the reality is some social platforms are better at building trust than others

Here is a "trust map" to guide you

The person with the most trust wins. Image
Text:

Places like X

There is only so much trust you can build with 280 chars

If my first post had no image, I'd probably build less trust with you
Image:

Places like Instagram

When I see a picture of you, there is a connection

I see the person behind the iPhone
Read 13 tweets
Aug 27
Reminder:

You don’t need to spend $100,000 to build your startup idea

Your minimum viable product is a post to your audience Image
How to build your internet empire:

A playbook anyone can run:

1. Build niche audience (memes etc)
2. Create niche community
3. Become a solopreneur (build something they need)
4. Add systems to automate
5. Hire a team to operate (i'll explain why later)
6. Repeat in new niche
1. Build niche audience (memes etc)

Pick a niche. Go even more niche.

Pick 1 format and stick to it. You need 1 format to win.

Deliver the value in a way no-one is getting

To win long term:

Don't chase impressions, chase making an impression
Read 18 tweets
Aug 13
I changed how I launch startups and launching successful startups got 10x easier

Old approach:

When inspiration struck, I'd immediately dive into crafting a meticulously detailed 1-page spec doc.

Many of those spec docs? Never went anywhere.

My Notion is full of dusty 1… https://t.co/6HKlm2FNFFtwitter.com/i/web/status/1…

Image
Image
This is what our @latecheckoutplz 1 pager template includes:

- KPIs:
- Story
- Insights
- State of the market
- Vision
- Features
- Feasibility
- Research Image
@latecheckoutplz Our landing pages include:

- Logo/brand
- 1 liner
- Problem/manifesto
- Key benefits
- Data capture (SMS/email)
- Typeform to validate
Read 7 tweets
Jul 9
Multipreneurship is the future of entrepreneurship

Read more if you don't know what that is...

Back in the day, there were 2 unwritten rules that everybody seemed to swear by in tech:

1. It's all or nothing, baby. You either hit it out of the park, or you go down swinging.

2.… https://t.co/gqRASb63Q7twitter.com/i/web/status/1…
I recommend following these accounts to learn more about multipreneurship

Our holding company: @latecheckoutplz

@youneedarobot - AI community
@boringmarketer - Leader in AI/SEO helping companies make $
@DispatchDesign - Your design team
@brandkitchenplz - Creator holdco
@latecheckoutplz @youneedarobot @boringmarketer @DispatchDesign @brandkitchenplz Our holdco has done 8 figures of revenue and raised $0

Anything is possible with multipreneurship
Read 4 tweets

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