Thread by @BBCRosAtkins

THREAD...on the 10 attributes that I am looking for in an explanation. And the 10 questions that help me try to deliver them each time that I’m communicating.

1. Simplicity.

Is this the simplest way that I can say this?

If what we say is in its simplest form, it's going to be easier to take in.

2. Essential detail.

What detail is essential to this explanation?

Every excess piece information that we include is asking more of the person that we're communicating with.

3. Complexity.

Are there elements of this subject that I don't understand?

We need to understand the subject fully ourselves if we're to explain it well. We can't avoid the complexities.

4. Efficiency.

Is this the most succinct way that I can say this?

The more efficient we are, the more space we have to include essential information – and the more we give people in return for their time.

5. Precision.

Am I saying exactly what I want to communicate?

We don't always say exactly what we mean. Double-check if the words you've chosen match what you hope to get across.

6. Context.

Why does this matter to the people I'm addressing?

People are far more likely to want to hear what we're saying, if they're convinced it matters to them.

7. No distractions.

Am I including verbal, written or visual distractions?

We all frequently include information that works against, rather than supports, what we're trying to communicate.

8. Engaging.

Are there moments in your explanation when attention could waver?

If we lose someone, whatever we have to say next may not register.

9. Useful.

Have I answered the questions that people have about this subject?

If we address people's questions, there's a great chance that they are going to want to hear what we have to say.

10. Clarity of purpose.

Above all else, what am I trying to explain?

If we can be clear on this, the decisions that we make about which information to include, and which language to use, will become a lot clearer too.

I find these 10 questions help to give me the best chance of communicating well. If you find them useful too, they're in The Art of Explanation – along with practical advice on a range of different types of written and verbal communication, and the stories behind the advice.

I wrote the book with the hope that it will be accessible and useful to everyone. You'll all be the judge of whether I've managed that! If you’re keen, here's the link to where you can find The Art of Explanation. Fingers crossed you'll enjoy it. geni.us/TAOEBOOK