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Stop publishing NEW content!
Most leads I talk to have 100+ blog posts that are driving ZERO traffic…
And they’re still publishing new posts!
Here’s what you need to do to REVIVE your blog and start driving traffic ASAP.
Steal my 28-step process now! 🧵
Most leads I talk to have 100+ blog posts that are driving ZERO traffic…
And they’re still publishing new posts!
Here’s what you need to do to REVIVE your blog and start driving traffic ASAP.
Steal my 28-step process now! 🧵
1/28
Blog posts not ranking?
I got you!
Our client had the same issue.
Publishing more content to establish topical authority is probably the way, right?
WRONG!
You need to UPDATE or REWRITE your content first.
Here’s how.
Blog posts not ranking?
I got you!
Our client had the same issue.
Publishing more content to establish topical authority is probably the way, right?
WRONG!
You need to UPDATE or REWRITE your content first.
Here’s how.
2/28
But first, what’s the difference?
- Update: If content performed well, declined in performance, satisfies intent, had enough time to age
- Rewrite: If it never performed well, doesn’t satisfy intent, important for some reason (e.g. money page)
But first, what’s the difference?
- Update: If content performed well, declined in performance, satisfies intent, had enough time to age
- Rewrite: If it never performed well, doesn’t satisfy intent, important for some reason (e.g. money page)
3/28
First, let’s cover how to find which articles need these modifications.
Then, we can take a look at my 8-step checklist for when your blog posts aren’t ranking.
You could go through your posts one-by-one or get lost in GA…
Or you could do this. 👇
First, let’s cover how to find which articles need these modifications.
Then, we can take a look at my 8-step checklist for when your blog posts aren’t ranking.
You could go through your posts one-by-one or get lost in GA…
Or you could do this. 👇
4/28
- Enter your site in Arefs or SEMrush
- Filter for organic research -> positions
- Filter for position #11-20
The first page of Google search results shows 10 results.
If you’re ranking on page 2 - you’re not driving traffic.
When was the last time you looked on page 2?
- Enter your site in Arefs or SEMrush
- Filter for organic research -> positions
- Filter for position #11-20
The first page of Google search results shows 10 results.
If you’re ranking on page 2 - you’re not driving traffic.
When was the last time you looked on page 2?
5/28
Now, there might be a bunch of reasons why they’re not ranking as well as you’d like.
(See full 8 reasons below).
But ultimately, you should update or rewrite the content.
Here’s when to do each w/ examples.
Now, there might be a bunch of reasons why they’re not ranking as well as you’d like.
(See full 8 reasons below).
But ultimately, you should update or rewrite the content.
Here’s when to do each w/ examples.
6/28
When to update:
- Performed well but declined in performance
- Satisfies the intent but not ranking well
- Had enough time to rank (3+ months)
- Important for some reason (bottom-funnel, money page, etc.)
In that case - update it.
When to update:
- Performed well but declined in performance
- Satisfies the intent but not ranking well
- Had enough time to rank (3+ months)
- Important for some reason (bottom-funnel, money page, etc.)
In that case - update it.
7/28
When to rewrite:
- Never performed well (page 3+)
- Doesn’t satisfy search intent well
- Important for some reason (topical authority, value, etc.)
Then, you should rewrite it.
When to rewrite:
- Never performed well (page 3+)
- Doesn’t satisfy search intent well
- Important for some reason (topical authority, value, etc.)
Then, you should rewrite it.
8/28
Now, let's go over my 8-step checklist to learn how to revive posts not ranking:
1. Wrong search intent
2. Not enough value
3. Not enough backlinks
4. Not enough supporting content
5. No internal links
6. Bad technical SEO
7. Bad on page SEO
8. Not waiting long
Now, let's go over my 8-step checklist to learn how to revive posts not ranking:
1. Wrong search intent
2. Not enough value
3. Not enough backlinks
4. Not enough supporting content
5. No internal links
6. Bad technical SEO
7. Bad on page SEO
8. Not waiting long
9/28
1. Does your post match the keyword search intent?
There are 4 types of search intent:
- Informational
- Navigational
- Transactional
- Commercial
Always double check manually by Googling the keyword to see the search intent.
1. Does your post match the keyword search intent?
There are 4 types of search intent:
- Informational
- Navigational
- Transactional
- Commercial
Always double check manually by Googling the keyword to see the search intent.
10/28
When creating content, ask yourself if the people Googling the keyword are trying to:
- Learn how to do smth new?
- Purchase something?
- Compare several products?
- Learn a definition?
Then, check if your article matches the search intent.
If it doesn't, you WON'T rank
When creating content, ask yourself if the people Googling the keyword are trying to:
- Learn how to do smth new?
- Purchase something?
- Compare several products?
- Learn a definition?
Then, check if your article matches the search intent.
If it doesn't, you WON'T rank
11/28
2. Is your content better than what’s ranking?
What do I mean by better?
Essentially, you need to give Google a reason why you should be ranking #1 instead of the current article.
Word count is NOT a ranking factor. But usually, more comprehensive articles are longer.👇
2. Is your content better than what’s ranking?
What do I mean by better?
Essentially, you need to give Google a reason why you should be ranking #1 instead of the current article.
Word count is NOT a ranking factor. But usually, more comprehensive articles are longer.👇
12/28
Is your content:
- More comprehensive than what's ranking?
- Well-formatted?
- With relevant graphics and images?
- Written in fluent English?
- With a click-enticing headline?
- Making good use of CSS boxes that break up big chunks of paragraphs?
- TOO long?
Is your content:
- More comprehensive than what's ranking?
- Well-formatted?
- With relevant graphics and images?
- Written in fluent English?
- With a click-enticing headline?
- Making good use of CSS boxes that break up big chunks of paragraphs?
- TOO long?
13/28
3. Do you have enough backlinks to rank?
This part is important.
Especially in very competitive niches (e.g. VPNs), where EVERYONE can create top-tier content.
When that happens, backlinks usually differentiate the highest-ranking articles from the rest.
3. Do you have enough backlinks to rank?
This part is important.
Especially in very competitive niches (e.g. VPNs), where EVERYONE can create top-tier content.
When that happens, backlinks usually differentiate the highest-ranking articles from the rest.
14/28
Pro tip: Just because your SEO tool says someone has 13,000+ backlinks - doesn’t mean that’s actually the case.
A lot of those backlinks are BS and don’t actually count.
Check out this thread to see how to find the real number.
Pro tip: Just because your SEO tool says someone has 13,000+ backlinks - doesn’t mean that’s actually the case.
A lot of those backlinks are BS and don’t actually count.
Check out this thread to see how to find the real number.
https://twitter.com/1219225518727421952/status/1701235224695251363
15/28
4. Do you have supporting content pieces?
If you have 100 articles on accounting, you're going to rank better than a website that has 10 on accounting, 10 on sales, 10 on management, and so on.
This is how topical authority works in a nutshell.
4. Do you have supporting content pieces?
If you have 100 articles on accounting, you're going to rank better than a website that has 10 on accounting, 10 on sales, 10 on management, and so on.
This is how topical authority works in a nutshell.
16/28
Instead of splitting your blog and covering a dozen topics, focus on ONE cluster at a time.
Fini articles for every keyword in that cluster, and THEN move on to other categories.
Instead of splitting your blog and covering a dozen topics, focus on ONE cluster at a time.
Fini articles for every keyword in that cluster, and THEN move on to other categories.
17/28
As you might have guessed, there are many reasons why your blog posts aren’t ranking.
Want me to help pinpoint the EXACT reason?
If you're a 6-7 figure business in:
- SaaS
- Luxury local biz
- eCom
- Info biz…
Claim your free consultation now!
mintseo.com/free-seo-consu…
As you might have guessed, there are many reasons why your blog posts aren’t ranking.
Want me to help pinpoint the EXACT reason?
If you're a 6-7 figure business in:
- SaaS
- Luxury local biz
- eCom
- Info biz…
Claim your free consultation now!
mintseo.com/free-seo-consu…
18/28
5. Is your blog post interlinked properly?
Interlinking helps:
- Google understand which pages are more important than others
- Spread link juice from top pages to the rest
- Improve traffic retention and time users spend on your site
5. Is your blog post interlinked properly?
Interlinking helps:
- Google understand which pages are more important than others
- Spread link juice from top pages to the rest
- Improve traffic retention and time users spend on your site
19/28
To check how many internal links a page has, go to Search Console ->Links -> Internal links.
If your blog post doesn't have a lot of internal links, just open up your other content pieces, and link to them.
Here’s an easy way to do this…
To check how many internal links a page has, go to Search Console ->Links -> Internal links.
If your blog post doesn't have a lot of internal links, just open up your other content pieces, and link to them.
Here’s an easy way to do this…
20/28
Enter the following search query in Google:
site: Yourwebsite(dot)com "keyword"
Replace "keyword" with the keyword you're trying to rank for with your article.
Google will find all mentions of that keyword on your site.
Enter the following search query in Google:
site: Yourwebsite(dot)com "keyword"
Replace "keyword" with the keyword you're trying to rank for with your article.
Google will find all mentions of that keyword on your site.
21/28
6. Does your website follow technical SEO best practices?
This can be a thread on its own. So, here are the essential technical parts instead:
- Is your website mobile-friendly? Look up “Google’s mobile-friendly test” for a free test.
6. Does your website follow technical SEO best practices?
This can be a thread on its own. So, here are the essential technical parts instead:
- Is your website mobile-friendly? Look up “Google’s mobile-friendly test” for a free test.
22/28
Does your site load fast?
- Use PageSpeed Insights to optimize for mobile AND PC
- Use GTMetrix to find images that need resizing. Use online tools ("Resize Image", Smush) to size and compress images
- Turn on lazy-loading if your page has a lot of images
Does your site load fast?
- Use PageSpeed Insights to optimize for mobile AND PC
- Use GTMetrix to find images that need resizing. Use online tools ("Resize Image", Smush) to size and compress images
- Turn on lazy-loading if your page has a lot of images
23/28
If your site is slow because you have 100+ external JSS files & stylesheets, try to minify those files.
Tools like WP Rocket can do 90% of the work for you.
Finally, aim for a crawl depth of <4 pages. I.e. any page should be reached in under 3 clicks from the homepage.
If your site is slow because you have 100+ external JSS files & stylesheets, try to minify those files.
Tools like WP Rocket can do 90% of the work for you.
Finally, aim for a crawl depth of <4 pages. I.e. any page should be reached in under 3 clicks from the homepage.
24/28
7. Does your website follow the best on-page SEO practices?
This one's pretty basic but important.
Your content should be valuable, easy to read, and SEO-optimized.
Here are some of the more important tips to follow.
7. Does your website follow the best on-page SEO practices?
This one's pretty basic but important.
Your content should be valuable, easy to read, and SEO-optimized.
Here are some of the more important tips to follow.
25/28
- Aim for keyword density of 0.5%-1%
- Include 5+ internal links to other posts
- Include 2-5+ links to authority, external sources
- Include meta description on all pages
- Make sure the URL slug matches the keyword
- Use headers (H1, H2, H3), mention SEO keywords in them
- Aim for keyword density of 0.5%-1%
- Include 5+ internal links to other posts
- Include 2-5+ links to authority, external sources
- Include meta description on all pages
- Make sure the URL slug matches the keyword
- Use headers (H1, H2, H3), mention SEO keywords in them
26/28
8. Did you wait long enough?
Last but not least, SEO takes time.
If you published something a few days ago, it’s VERY unlikely it’ll rank.
Depending on the topic and keywords, it can take you up to 6 months to a year to see results.
8. Did you wait long enough?
Last but not least, SEO takes time.
If you published something a few days ago, it’s VERY unlikely it’ll rank.
Depending on the topic and keywords, it can take you up to 6 months to a year to see results.
27/28
But if you don’t have any issues from the above checklist, then all you have to do is keep publishing quality content and your rankings WILL come.
Sometimes, you just have to be patient.
But if you don’t have any issues from the above checklist, then all you have to do is keep publishing quality content and your rankings WILL come.
Sometimes, you just have to be patient.
28/28
Now, to recap, the 8 main reasons why your blog posts might not be ranking include:
1. Wrong search intent
2. Not enough value
3. Not enough backlinks
4. Not enough supporting content
5. No internal links
6. Bad technical SEO
7. Bad on page SEO
8. Not enough time
Now, to recap, the 8 main reasons why your blog posts might not be ranking include:
1. Wrong search intent
2. Not enough value
3. Not enough backlinks
4. Not enough supporting content
5. No internal links
6. Bad technical SEO
7. Bad on page SEO
8. Not enough time
Psst…
Need help on any of those SEO areas?
Let me help you pinpoint the EXACT reason!
If you're a 6-7 figure business in:
- SaaS
- Luxury local biz
- eCom
- Info biz…
Claim your free SEO consultation now!
mintseo.com/free-seo-consu…
Need help on any of those SEO areas?
Let me help you pinpoint the EXACT reason!
If you're a 6-7 figure business in:
- SaaS
- Luxury local biz
- eCom
- Info biz…
Claim your free SEO consultation now!
mintseo.com/free-seo-consu…
Alright, hope this helped!
If so:
Be sure to:
1. Follow me @Nick_zv_ for more content on SEO and marketing strategies
2. RT the tweet below to share this thread with your audience
3. Let me know below if you have any burning SEO questions
If so:
Be sure to:
1. Follow me @Nick_zv_ for more content on SEO and marketing strategies
2. RT the tweet below to share this thread with your audience
3. Let me know below if you have any burning SEO questions
https://twitter.com/1219225518727421952/status/1704496784926494939
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